1、ARTIFICIAL INTELLIGENCE,HUMAN DESIGN5 EMERGING THEMES FROM THIS YEARS CONSUMER ELECTRONICS SHOWREWIND SERIES/CES REWIND 2026CES has always been a spectacle-a sensory overload of bright lights,ambitious prototypes,futuristic promises,and the occasional uncanny glimpse of what the future might hold.Ro

2、bots roam the show floor.AI is everywhere.Screens are bigger,faster,sharper.And every year,we leave knowing one uncomfortable truth:most of what dazzles at CES will never meaningfully scale.Thats what makes CES so valuable for marketers-not as a predictor of winners and losers,but as a signal of how

3、 innovation is being framed,experienced,and made believable.At CES 2026,something subtle but significant shifted.Amid the noise and bright lights of sharper screens,faster processors,proliferating platforms,and ever-more sophisticated AI,the brands that truly stood out werent simply shouting about i

4、ntelligence,automation,or performance.They were doing something far more effective:they were making people feel something.They were turning abstract enterprise capability into lived experience through human-centered design.As remarked in a dentsu Breakfast Briefing session,CMO Futures:Where Intellig

5、ence Meets Intention,when as marketers we look back at CES,a conference inundated by screens,handsets,wearables,and speakers in the thousands,what tends to stick with us is value creation:the innovations that represented a tangible,relatable step-change.Here are some of the innovations that we felt

6、combined Artificial Intelligence and human-centered design to create value(for consumers,creators,patients,communities,and businesses)across five key themes.ARTIFICIAL INTELLIGENCE,HUMAN DESIGNINTRODUCTION2ARTIFICIAL INTELLIGENCE,HUMAN DESIGNCES 2026OUR THEMES01MAKING IT REAL:AGENTIC AIS SOPHOMORE P