1、STRATEGY GAMESCreative Marketing Playbook:TABLE OF CONTENTS 3 FOREWORD 5 Creative Types|Using Different Styles to Skillfully Attract Players 6 Live-action:Deep Localization,Long Life Cycle 7 2D Editing:Refined Product Features 8 UE4 Video:Strong Audio-visual Impact,Larger Display Space 9 Playable In

2、teractive Ads:Simulate Real Games and Stimulate User Engagement11 Popular Ideas|SLG Innovative Themes Emerge,and Advertising Keeps Pace with Iteration12 Generate Ideas Based on Game Functions13 Generate Ideas Based on Realistic Scenarios/Interpersonal Relationships17 Generate Ideas Using Imagination

3、19 Promotion Strategy|Matching Advertising Strategies for the Promoting Stage20 Pre-registration Period:Polishing content20 Promotional Period:Guarantee quality21 Stable Promotion Period:Frequent advertising22 Solutions|Global Creative Solutions for Real Growth23 Overseas Creative Models24 Nativex C

4、reative Solutions26 EPILOGUEThe North American market,the worlds largest market for mobile games,is growing rapidly.According to a joint report released by US market research institutions NPD and Sensor Tower,the number of active mobile game players in the US and Canada reached 228.7 million in 2021

5、.In terms of revenue,the US gaming market reached upwards of$15.3 billion in 2019 and is expected to reach$22.8 billion in 2022.Strategy games(SLG)have been thriving.In this genre alone,the total revenue of the US market in 2022 is expected to reach$7.01 billion,and the market size is expected to re

6、ach$9.35 billion in 2026.In addition to the broader market space,SLG games with high ARPU values have always been a popular path for Chinese developers.In the past ten years of helping game developers to grow globally,Nativex has found that SLG games made by Chinese companies are popular in global m