1、2026THE RISE OF AI?PLANNED TRAVEL IN 2026How US Travelers Use AI To Plan And Book Their Tripswww.takeup.aiA Word From Our CEOIndependent property owners are living through a huge shi?in how guests plan their stays.In our last report,we saw owners lean into AI to save time,manage pricing,and keep up
2、with rising expectations from travelers.This time,we went straight to the source.We surveyed 300 US travelers who took at least one overnight leisure trip in the past year,then asked a simple question:how are you using AI to plan and book?The message is clear.Travelers are not just experimenting wit
3、h AI.They are ge?ing comfortable with it and starting to expect it in the tools they use every day.They want AI to save them time,surface great new places,and make planning feel easier.At the same time,they still care deeply about trust,clear information,and human connection.For independent hotels,i
4、nns,bed and breakfasts,and unique stays,that creates both pressure and possibility.Heres the pressure.If your property is invisible to AI,you are invisible to a growing share of travelers who rely on these tools to decide where to go and where to stay.And heres the possibility.Independents can move
5、faster than big brands.You can adapt your content,sharpen your pricing,and tailor your guest experience to match what AI-driven travelers are looking for right now.This report is built to give you clarity:how travelers are using AI today,what they trust,what turns them o?,and what will ma?er most in
6、 the next few years.Use it to guide your digital strategy,strengthen your marketing,and modernize your approach to pricing,so you show up where guests are planning today,not where they planned five years ago.BOBBY MARHAMAT CEO,TakeUp3Key FindingsThe Rise of AI-Planned Travel in 2026Key FindingsHere