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3、erLLC.AllRightsReserved.2.6-5.2-1.3-5.1-9.2-3.6-6.65.8-0.0-4.211.80.1-5.20.5Y21YTD22012202220322042205Y21YTD22012202220322042205Y21YTD220122022203220422052,360 1,527 38,527 64,813 7,042 当月新增本土确诊人数5 2022 Nielsen Consumer LLC.All Rights Reserved.3.6-3.7-2.3-1.3-6.4-4.1-4.6 2021 Nielsen Consumer LLC.Al
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5、220Q320Q421Q121Q221Q321Q422Q17.422.0-8.9-0.25.9-8.10.020.040.060.080.0100.0120.0140.0-60.0-50.0-40.0-30.0-20.0-10.00.010.020.030.07 2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.洗手液(除菌)香皂(除菌)沐浴液(除菌)8护肤品即用型面膜护发素低端价格带其余价
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