1、Moving into the software-defined vehicle fast laneWhy transformed products and services hold the key to OEMs new digital profit poolsPersonalized entertainment,features and services.As consumers re-evaluate what they expect from a driving experience,the automotive industry is at an inflection point.

2、For decades,consumers have cared most about the performance,reliability and safety of their vehicles.The industry fulfilled those needs by optimizing machines and hardware.Today,consumers are starting to think about vehicles in much the same way they do about smartphones:the ultimate connected devic

3、e.It provides real-time responses across channels,personalized features and services.And that shift in consumer needs is forcing the industry to move into a new world of software-defined,service-driven digital mobility.2Moving into the software-defined vehicle fast laneAutomotive revenues in US$bnDi

4、gitally-enabled revenuesTraditional auto revenuesSource:Accenture Research(2022)20252021203020401,500US$3.5tn3,9601,4809,154690662525151,1301323771833,1224,86975067177176284214344322,7003,8045607623108110094231Digital:Mobility servicesAutonomyConnected ecosystemDigital:Car featuresDigital:Vehicle op

5、erationDigital:Sales&FinanceTraditional:Mobility servicesTraditional:Vehicle operationTraditional:Sales&FinanceCar sales3,3006,471627957788305374399159255The industry has seen several inflections in the past.So why is this one so critical?With the move to software-defined mobility,a new race for aut

6、omotive revenue pools is on.The competitors facing established original equipment manufacturers(OEMs)?Tech giants and new automotive players.And the race will be especially intense for new revenue from digitally-enabled services.Analysis by Accenture Research estimates(see page 23 for full workings)