1、 SPOTLIGHT Sponsored by:Kibo Commerce Unified Commerce:An Innovative Alternative for Omni-Channel and Digital Commerce June 2022 Written by:Mickey North Rizza,Group Vice President,Enterprise Software;and Heather Hershey,Research Director,Worldwide Digital Commerce Digital Commerce:At the Crossroads

2、of Adaptation and Innovation Modern enterprises must wade through increasingly complex purchasing choices among a wide array of digital solutions for order management,headless ecommerce,personalization,point of sale(POS),and more.The challenges can be amplified significantly when considering the myr

3、iad potential infrastructure architecture configurations and customizations that can stem from the current trends toward decoupled,headless,API-first digital commerce.Customers expect their journeys to be personalized,their fulfillment to be seamless,and websites to be as fast and mobile first respo

4、nsive as possible.Whether their core business is business to business(B2B)or business to consumer(B2C),or some combination thereof(business to business to consumer B2B2C,etc.),digital commerce technology providers aim to alleviate customer burdens while helping those clients achieve the highest poss

5、ible degree of adaptability,implementation speed,monitoring,and control.Smooth solution integration is paramount when attempting to align consumers and businesses with the product or services being offered,thus decreasing the time to sale.The COVID-19 pandemic was a major tipping point accelerating

6、online shopping experiences and expectations.Merchants adopted new types of commerce-enabling applications to support unique selling models during the pandemic.These included hybrid models of commerce,such as buy online,pick up in store(BOPIS);marketplaces;and subscriptions.In subsequent years,the v