1、GAME-CHANGERS:The power of gaming influencers PART 1:The global reach of gaming influencers In todays social media age,influencer marketing individuals or groups with significant numbers of followers on social media who are involved in endorsements and product placements for brands has proven its po

2、tential.Brands of all shapes and sizes are increasing their attention and spend on influencers to promote their products and marketing messages through social channels including YouTube,Instagram,and Twitch.The global pandemic has fueled the growth of the social media influencer fanbase,and with mor

3、e time spent at home due to COVID-19 restrictions,this has encouraged the rise of the gaming influencer influencers primarily known for live streaming or posting videos of themselves playing video games,and/or commenting on video games via social media.Gaming influencers no longer attract niche or f

4、ringe audiences,some have loyal followers in the tens of millions.New data from YouGov shows that over four in ten of the entire global adult population now follow a social media influencer across a range of interests and almost one in ten consumers now follow a gaming influencer,increasing to 17%am

5、ongst those aged 18-34,and 23%among men aged 18-34.But how does the size of the gaming influencer sector vary by country?How does this compare to other types of influencers?And will younger generations continue to follow this trend?This report is Part 1 of a three-part series.Part 1 sizes the gaming

6、 influencer global fanbase across 17 international markets and reveals where gaming influencer followers sit within the global influencer sector as a whole.Part 2 digs into the profile and consumer behavior of the gaming influencer audience and unearths what makes them different from those following