1、#SpokenWordAudioShare of Ear4118 respondents,conducted Q3 2021 Q2 2022National sample ages 13 and olderOnline and offlineTracked since 2014Offered in English and Spanish#SpokenWordAudioThe Spoken Word Audio Report 2022AudiobooksMusicNewsTalk/PersonalitiesSportsSpoken Word AudioNewsTalk/Personalities

2、Sports#SpokenWordAudioAudiobooksKey Findings#SpokenWordAudio1.Spoken Words share of audio listening has increased by 45%over the last eight years2.Younger listeners time spent listening Spoken Word has increased by 214%over the last eight years3.Among daily Spoken Word Audio listeners,a majority of

3、their time with audio now goes to spoken wordThe number of people listening to Spoken Word Audio is increasing#SpokenWordAudio46%of the U.S.population listen to Spoken Word Audio dailyU.S.Population 13+434546202020212022#SpokenWordAudioSource:Edison Research Share of Ear 2022%Listening to Spoken Wor

4、d Audio Each DayToday,26 Million More People Are Listening to Spoken Word Audio Each Day than Eight Years AgoSource:Edison Research Share of Ear 2022;U.S.population 13+105106110114115121121127131201420152016201720182019202020212022Listening to Spoken Word Audio Each Day(in millions)#SpokenWordAudioS

5、poken Word Audio listening has increased throughout the day#SpokenWordAudio0246810121416%Listening%Listening%ListeningSource:Edison Research Share of Ear 2022;U.S.population 13+Spoken Word Audio Reach by Hour%of U.S.Population 13+Listening to Spoken Word Audio Each Hour#SpokenWordAudio202220192014%L

6、isteningThe time people spend listening to Spoken Word Audio is increasing#SpokenWordAudioShare of Listening by Content TypeU.S.Population 13+202123252524262829807977757576747271201420152016201720182019202020212022Spoken Word Audio#SpokenWordAudioSource:Edison Research Share of Ear 2022MusicSpoken W