1、Instagram MarketingGuideFOR THE FOOD AND BEVERAGE INDUSTRY123456789WHO ARE YOU TRYING TO REACH?MAP OUT YOUR WEEKLY CONTENT CREATE CONTENT ON THE GOPLAN YOUR FEEDWRITE YOUR CAPTIONS SCHEDULE YOUR WEEKLY CONTENTENGAGE WITH YOUR COMMUNITYMEASURE PERFORMANCE SETTING UP FOR SUCCESSlets dive in.PLANOLYWAY

2、S TO IDENTIFY YOUR INSTAGRAMS TARGET AUDIENCEHOW TO PLAN WHAT YOURE GOING TO POST EACH WEEKTIPS TO CREATE SCRAPPY BUT ENGAGING CONTENTPUT TOGETHER YOUR FIRST 9 POSTSCAPTION GUIDE AND INSPIRATIONHOW TO UPLOAD&SCHEDULE YOUR CONTENTTIPS TO BUILD A STRONG RELATIONSHIPS WITH YOUR FOLLOWERSASSESSING WHATS

3、 WORKING AND WHAT ISNTWEEKLY CHECKLIST TO HELP YOU KEEP GROWING WITH YOUR NEW INSTAGRAM WHO ARE YOU TRYING TO REACH?1PLANOLYWho are you trying to reach on Instagram for your business?Identifying your target audience is the first step toward Instagram marketing success.You can start identifying your

4、target audience by asking yourself the following questions about your future customers:What are their interests,and how do your products meet them there?Whats the age range you want to reach?What socioeconomic factors like occupation,education,or income affect your audiences spending power?Do you ne

5、ed to consider your customers relationship status for your product or business?Where do your customers live?Are they local,national,or global?Once you narrow down who youre trying to reach,you can start to put together the plan for your weekly content!Pro Tip:If you already have an Instagram account

6、 set up,you can view your Audience Insights on the app for a deeper view into who currently follows with your business.MAP OUT YOUR WEEKLY CONTENT2PLANOLYConsumer Packaged GoodsProduct photos or flat lays Recipes or shopping list of the week Customer photos&testimonials Videos or Reels sharing produ