1、 Global EditionForewordI am pleased to share with you our 2022 Changing Traveller Report,the largest accommodation-specific traveller survey globally.This year,we analyse the key trends at the core of one of the most dynamic travel landscapes weve seen to date,with data from more than 8,000 travelle

2、rs globally revealing evolving consumer preferences,rapid digital adoption and reimagined travel communities.With actionable insights for the accommodation industry to fully embrace the opportunity of hotel commerce,we look at how and why travellers have changed during this historic rebound,defining

3、 key actions to win this ever changing global customer no matter where they are.Enjoy the report.We hope that it informs,inspires and empowers you.Sankar Narayan CEO and Managing Director,SiteMinder2 The Changing Traveller Report 20222 Link to AppendixContentsExecutive Summary 4Methodology 62022:The

4、 year the world reopened 7Awaited arrivals:The Chinese Traveller 9Trend 1.The Macro-Travel Trend 10Trend 2.The Digital Influence Trend 17Trend 3.The Bleisure Trend 26Trend 4.The Trust Trend 34Trend 5.The Human Connection Trend 43Full Survey ResultsThe Australian TravellerThe Chinese TravellerThe Fre

5、nch Traveller The German Traveller The Indonesian Traveller The Italian Traveller The Spanish Traveller The Thai Traveller The UK Traveller The US Traveller 3 The Changing Traveller Report 20223 Link to AppendixTREND 1The Macro-Travel TrendThe urge to travel is a stronger force than rising inflation

6、.TREND 1The Macro-Travel TrendThe urge to travel is a stronger force than rising inflation.TREND 2The Digital Influence TrendRight now,travellers are the most winnable consumers on earth.TREND 2The Digital Influence TrendRight now,travellers are the most winnable consumers on earth.Executive Summary