1、Trends in the Communications IndustryStreamlined experiences,network monetization and better service has never been more important.vWhen it comes to choosing a communications service provider for wireless services and home internet,customers have more options than ever before.The days of 24/7 virtua

2、l living are over.People have ceased their constant use of provider services,and artificially low levels of churn are waning as they begin to explore new options.This is compounded by inflation,which is forcing people to look more closely at the value they receive for every dollar spent.What does th

3、is mean for the telecommunications industry?If providers want to remain competitive,they need to give customers a reason to stay.Customers are increasingly open to testing new providers,and are willing to switch for better rates,more transparent service agreements,and better self-service options.Cus

4、tomers now have the option to get internet service from the tech companies that often offer simpler,contract-free services.This is contributing to rising churn rates,and is leading many providers to include third-party offerings like streaming,banking,and cybersecurity services to their bundled home

5、 services in the hopes of improving stickiness.The pressure is on.Customers increasingly view communications providers services as commodities.Providers realize they need the ability to create value beyond the network,and many are thinking about new ways to monetize network investments.These efforts

6、 will allow them to offer more than just a base layer of connectivity.However,this is only the beginning.How else can providers satisfy customers,unlock new revenues,and streamline operations?To learn how these trends are impacting the industry,Salesforce conducted global research,interviewing 500 i