1、New-business building in 2022:Driving growth in volatile timesA new global survey finds that new-business building can boost growth and value.However,to meet revenue expectations in the future,companies must dramatically increase their efforts.November 2022In the past three years that weve been surv

2、eying executives about new-business building,weve witnessed a marked shift in their perspectives on the topic:the 2020 findings reflected how much business leaders were starting to prioritize new business building.1 The following years survey results captured their thinking on the strategic value of

3、 those efforts as well as potential factors for success,2 and the latest McKinsey Global Survey on new-business building finds that markets,too,are recognizing the value of new businesses.3 The latest survey,which garnered responses from more than 1,000 business leaders in 75 countries,shows that co

4、mpanies that have made business building a top strategic priority have grown more quickly than other organizations during this year of high economic volatility.In an effort to create new revenues and capture more market share,they are creating new products,services,or businesses that require them to

5、 develop new capabilities.By doing so,they are setting themselves up to be rewarded by the market:the enterprise value multiple of reported new business revenues represents nearly twice that of core business revenues.Surveyed business leaders say their companies are already investing a meaningful sh

6、are of their revenues in new businesses and that their companies are building more businesses now than they were just a few years ago.Yet,to meet respondents expectations for the share of revenues that will come from new businesses built in the next five years,companiesparticularly larger ones,with