1、AWNY 2022 Rewind 5 themes emerging from the Advertising Week NY 2022 conference IntroductionThis year the Advertising Week conference returned to New York setting up shop in a new venue,The Market Line in the Lower East Side,and offered ever-more extensive programming,across 28 tracks on 10 differen

2、t stages.The content reflected an industry at work to navigate a quicky evolving consumer and cultural context,cope with an increasingly fragmented media landscape,find new ways to earn attention and explore the next generation of immersive experiences,including the metaverse which had both serious

3、advocates and skeptics.While part of the programming was focused on navigating this change,several speakers pointed out how there is still a lot of work to be done if the industry wants to live up to the commitments to diversity,equity and inclusion made in recent years.Our strategists captured key

4、insights from the speakers and identified major trends emerging from the conference.5 key themes:Customer Centricity Requires Integrated Brand Solutions Innovating Advertising in a Fragmented Media Landscape Grounding Innovation in the Basics of Storytelling to Make It Effective Building a More Incl

5、usive and Sustainable Marketing Industry The Metaverse:From Gaming to the Next Internet2AWNY 2022 REWINDTheme 1:Customer Centricity Requires Integrated Brand Solutions Never forget the importance of brand storyWhen marketers talk about commerce,its easy to focus on tactical media strategy.On the oth

6、er hand,brand story is less commonly an area of focus in the design of commerce experiences.Its interesting then that several sessions showed the impact of storytelling throughout all parts of the journey not only up-funnel,but especially at purchase.So,even at a time when we expect that rational de