华丽智库:2022中国奢侈品市场研究之——中国消费者共鸣的身心之地在何处?(英文版))(75页).pdf

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华丽智库:2022中国奢侈品市场研究之——中国消费者共鸣的身心之地在何处?(英文版))(75页).pdf

1、2022 Research on Luxury Market in ChinaWhere is the physical and mental place that resonates with Chinese consumers?Luxury Businessin ChinaNote02The development of luxury brands and competition among them in the Chinese market have entered a new stage.Brand communication has shifted from“monologue”t

2、o“dialogue”and is more in line with the Chinese consumers mind.Luxury brands are offering a bigger variety of products to China market,introducing more and more limited-edition and custom-made,and launching new products worldwide with China as the first stop.Meanwhile,luxury brands have developed a

3、deeper understanding of the Chinese culture and geography,as their strategy for entering a city has become more intensive than extensive and is carried out step by step.We live and work in the city.Apart from parks and green-lands,the greatest contributors to a more delightful and beautiful city are

4、 luxury brand and upscale commercial complexes,because they are the most devoted creator of scene and contentthey make our scene of life more international through expert visual language and spatial design.They make our consumption more global with premium products and experiences.While,“localizatio

5、n”efforts that could turn heads more have helped us rediscover the most astonishing parts of our urban history and cultural heritage.Luxe.CO and LuxeCO Intelligence have long been dedicated to providing quality information and research to the fashion and luxury industry so that we fully comprehend t

6、he importance of“content”and“scene”for luxury brands,especially in China market.Based on years of study and the latest survey,this ground-breaking report of LuxeCO Intelligence can help key players of the industry,incl.brand owners,retailers and real estate developers to understand in a systematic w

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