1、GenGenGeniusGeniusGeniusGeniusGeniusGeniusGeniusGeniusGeniusGeniusThe 2022 Gartner Digital IQ Index Genius BrandsGeniusGeniusGeniusGeniusGeniusGeniusGeniusGeniusGeniusGeniusAnatomy of a Genius BrandThe Gartner Digital IQ Index is an annual ranking of brands within a given industry based on digital i

2、nvestments and performance.For each brand,Gartner measures hundreds of data points across four dimensions of digital in a quest to quantify a brands digital aptitude and digital maturity relative to its industry peers.The best of the best are Genius Brands.Though each industry has its own set of cha

3、racteristics that influences operations and competition,Genius Brands share some common attributes.Here,we highlight some winning brands and the common features they share so you can apply them to your organization.The Digital IQ Index chart highlights the relative performance of a given brand versu

4、s the index average parsed across 12 critical components of digital marketing within the four primary dimensions of analysis.Source:GartnerFacebookTransactProduct pagesGuided sellingTraffic and engagementMobile app analyticsEmailSite speedDisplay advertisingNonbranded SEOYouTubeInstagramThe 2022 Gar

5、tner Digital IQ Index Genius Brands3Gartner for Marketers Follow Us on LinkedIn Become a Client Ranking the Genius BrandsGartner indexed 1,360 brands for the Digital IQ studies.Total scores fall into one of five classes:Genius,Gifted,Average,Challenged and Feeble.Only 45 of brands earn the Genius ra

6、nk just 3%of analyzed brands.#Genius brands45#studies15vs.total number brands1,360The 2022 Gartner Digital IQ Index Genius Brands4Gartner for Marketers Follow Us on LinkedIn Become a Client Data That Powers the Digital IQ IndexManual Data CollectionA global team gathers observational data from brand