1、 Ipsos 2022 Ipsos.All rights reserved.Contains Ipsos Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.The Anholt-Ipsos Nation Brands IndexSMNovember 2022 IpsosTopicPageIntroduction3NBI 2022 Findings8Desire to Visit Key Driver

2、Analysis13Desire to Invest Key Driver Analysis18Summary23Appendix26Table of Contents2 2 IpsosAnholt-Ipsos Nation Brands IndexSMIntroduction3 3 Ipsos IpsosThe NBI survey is conducted in 20 major advanced and emerging economies that play important and diverse roles in international relations and trade

3、,as well as in the flow of business,culture,and tourist activities.Given the increasingly important global role played by developing countries,the surveys recruitment process ensures balanced regional representation as well as balance between high-and middle-income countries.Respondents were adults

4、aged 18 and over,each interviewed via online survey.Using the most up-to-date online population parameters,the achieved sample in each country was weighted to reflect the key demographic characteristics including age and gender.This report reflects the views and opinions of online populations in the

5、se 20 countries.Asia-PacificJapan,China,India,South Korea,AustraliaLatin AmericaArgentina,Brazil,MexicoMiddle East/AfricaSaudi Arabia*,South AfricaThe core 20 panel countries:Western Europe/North AmericaThe U.S.,Canada,the UK,Germany,France,Italy,SwedenCentral and Eastern EuropeRussia,Poland,Turkey*

6、In 2021,Egypt was replaced with Saudi Arabia as a panel countryIntroduction to NBI4 4 IpsosWestern EuropeThe UK,Germany,France,Italy,Spain,Ireland,Scotland,Sweden,Netherlands,Switzerland,Finland,Austria,Greece,Belgium,Northern Ireland,Norway,Iceland,WalesNorth AmericaThe U.S.,CanadaCentral/Eastern E