1、ECOMMERCEMARKETINGTRENDSREPORTCurrent Insights on the State of Digital Today23468101415161717182020212223252627Executive Summary&Results MethodologyAttributionCookieless&Consumer PrivacyiOS 14.5 ImpactsPersonalizationEmerging Social MediaTikTokLinkedInPinterestRedditVideoSocial MediaConnected TV&Lin

2、ear TVYouTubeProgrammaticDirect to ConsumerShipping&FulfillmentTying It All TogetherAdditional ResourcesTable of Contents3The COVID-19 pandemic introduced a swath of digital marketing trends that werent previously expected.On top of that,growing privacy concerns and mandatory regulations are forcing

3、 marketers to pivot in entirely new ways.With other new marketing trends swirling around as they always do in the ecommerce world,2022 will be a testing ground for many brands.To help you navigate the uncertainty,we surveyed more than 170 marketers at brands and retailers across a wide range of indu

4、stries and business types for an inside look at the biggest marketing trends for 2022.This report examines the top five trends on the minds of digital marketing professionals.Youll explore cross-examined insights and expert tips for making the most of these major trends this year,including data visu

5、alizations,expert analysis,and quotes from industry thought leaders.Youll uncover:A close-up look at the data with insightful graphs,charts,and other data visualizations Analysis of how the top trends vary between industries,job roles,and annual revenue to get the best insights specific to your bran

6、d and goals Digital predictions for what brands and retailers in the ecommerce age can expect in 2022 and beyond Use these insights to carry your brand on the path to long-term profitable growth.Executive Summary4AttributionAttribution is the top trend that our survey respondents indicated interest