1、TOP MARKETINGINITIATIVESTO DRIVEPROFITABLEGROWTH2348121618212223242628293031Executive SummaryPaid SearchSEOConversion Rate OptimizationSocial MediaSocial CommerceInfluencer MarketingAR&VR iOS 14.5 ImpactsContent MarketingEmail MarketingBlog PostsWhite Paper&ReportsTying It All TogetherAbout ROI&Addi

2、tional ResourcesTable of Contents3Whether youve been in ecommerce for two years or 20 years,youve witnessed major transformations in the industry.As digital marketing trends and initiatives continue to evolve,outranking and outsmarting your competition will become even more of a challenge.To help yo

3、u navigate the landscape with ease and confidence,we conducted a survey of over 170 digital marketing professionals about their current top ecommerce priorities.In this report,we reveal the top five initiatives that brands are focused on right now,with cross-examined insights and expert tips to help

4、 you grow profitably.Youll uncover:A close-up look at the top initiatives with insightful graphs,charts,and other data visualizations Analysis of how priorities vary between industries,job roles,and revenue to give you the best insights specific to your business Digital predictions for what brands a

5、nd retailers in the ecommerce age can expect in 2022 and beyond Use these insights to discover untapped revenue growth opportunities for your brand.Executive Summary4Paid Search AdvertisingPaid search advertising is the top initiative for digital marketing professionals,with 55.2%naming it as a prio

6、rity for their brand.Paid advertising(also referred to as paid search or paid search advertising)includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube.More than 3 in every 5 marketing managers say paid search advertising is a big initiative for their