1、15Tactics to Leverage for Back-to-School SeasonalityYour Omnichannel Guide for Profitable GrowthPAID SEARCHCONVERSION OPTIMIZATIONAMAZONSEOSOCIAL MEDIAPRODUCT FEEDSPROGRAMMATICAdjust Your Bids EarlyAdd positive bid modifiers to bid more aggressively on users who are shopping before the school year b

2、egins.Laser-Focused AudiencesCreate custom intent audiences based on people who browse back-to-school shopping list websites and target this audience on the Google Display Network.Recycle Your Category URLsMake sure to avoid creating new URLs for your back-to-school category pages each year.This cre

3、ates duplicate content and dilutes your brands ability to rank for B2S keywords.Reuse the same URLs each year and update that page with the current years products.www.4 Offseason Tips to Boost Your On-Season Keyword RankingsRemove website navigation to seasonal pages when out-of-season.Set the page(

4、s)to return a 200-status code.Update page copy to mention your B2S collection is no longer available.Include link a collection of more year-round products.Avoid language like“out of stock,”“no longeravailable,”or“discontinued”so the page isnt flagged as a soft 404.1234ACT NOW!Create a Sense of Urgen

5、cyHighlight the urgency of your ongoing back-to-school promotions.Let customers know when sales are ending and when they need to order their items in order to receive them in time for school.Be careful!Pushing this messaging too hard can push customers away.FREEFree Shipping OffersSet a threshold on

6、 your site for free shipping.There are other items you can set a threshold for if regular shipping is already free,such as a free add-on product or free expedited shipping.Target a Focused AudienceWhile running seasonal ads,use custom copy for Sponsored Brands and Sponsored Display that speaks to a