1、THE RISE OF PROGRAMMATIC1H 2022The FreeWheel U.S.Video Marketplace Report highlights the changing dynamics of how enterprise-class content owners and distributors are monetizing premium digital video content.The data set used for this report is one of the largest available on the usage and monetizat

2、ion of professional,rights-managed ad supported video content worldwide and is based on aggregated advertising data collected through the FreeWheel platform.In this edition of the VMR,we explore video advertising trends for the first half of 2022(1H 2022).This report includes any findings that build

3、 on stories told in the last VMR(2H 2021)and will include new insights from 1H 2022.#FreeWheelVMR1H 2022TABLE OF CONTENTSINTRODUCTION 4KEY TAKEAWAYS 5AD VIEWS CONTINUE TO GROW 6THE DISTRIBUTION LANDSCAPE 7ADVANCEMENTS IN AUDIENCE TARGETING 8VIEWER CONSUMPTION 9THE EVOLUTION OF PROGRAMMATIC 10CONCLUS

4、ION 12ABOUT THE AUTHORS 13GLOSSARY 14SOURCES 15 2022 FreeWheel.All rights reserved.3|FreeWheel VMR|1H 2022|#FreeWheelVMRINTRODUCTIONDigital video advertising continues to serve as a complement to linear TV as evidenced by the landscapes expansion and sustained growth.With growth comes choice,and the

5、 audience sits at the center of it all where they crave live and long-form content.New platform entrants like Free Ad-Supported Streaming TV(FAST)providers are increasing access to all the premium video content available to those audiences.FAST channel penetration has more than doubled among househo

6、lds year-over-year.1 FAST,along with ad-based video on demand(AVOD),subscription video on demand(SVOD)and transactional video on demand(TVOD)continue to add to the fragmentation and optionality of the marketplace.Still,the audience prefers a“lean back”experience with premium video content viewed on“