1、1The Health Experience Reimagined2New behaviors combined with new therapeutic and care models will lead to better experiences for all.A new era of health innovation offers the opportunity to lower costs,boost access and inclusivity,and revolutionize treatment experiences and outcomes for all consume

2、rsnot just the most affluent or financially secure.While momentum for change has been building for some time,conditions are now perfect for an ambitious and fundamental reshaping of outdated processes.This involves focusing the whole organization on the delivery of exceptional,human-centric experien

3、ces and the rewiring of all functions of the organizationfrom research and development(e.g.product development,clinical trials)to commercial(e.g.marketing,data analytics,commerce,sales,and service).Here we identify five opportunities to redefine the health experience.Individually,the opportunities a

4、re significant.Combined,they represent nothing short of a reimagination of the whole health domain.1.Home is where the health is2.Trust:The currency of health experience3.The invisible backbone:Part 1(oncology)4.Boundaryless access:Beyond the digital front door5.(The business of)experience innovatio

5、nExperience reinventedNecessity is the mother of invention,and it has accelerated during the COVID-19 pandemic at unprecedented speed on a scale never seen before.The consumer experience in health and life sciences has been slow to evolvefor patients,informal caregivers,healthcare professionals(HCPs

6、)and researchers.But the wave of innovation and experimentation unleashed by COVID-19 and enabled by technology is accelerating changes that have been gathering pace for some time.A crucial component is a broad-based openness and acceptance of new models for screening,diagnosing,treating and deliver