ChangeUp：2025零售与餐饮行业消费者体验研究报告：品牌50强（英文版）（25页）.pdf

1、EXPERIENCEREPORTTOP 502025TH E TO P R ETAIL&R ESTAU RANT BRAN DS THAT R ESO NATE W ITH C U STO M E R SChangeUp is an award-winning brand strategy and retail design agency designing for the moments where brands and customers meet.We develop brand-led experiences that create change for businesses thro

2、ugh strategy,brand design,store design,and architecture.We drive change for fast-moving brands,from startups to the F500.We believe change is not a risk,its the answer.TheChangeUp Experience Report is more than a ranking.It is a barometer of how well brands are meeting rising expectations and a guid

3、e for those ready to seize the competitive advantage that only great experiences can deliver.And because this is the first of an ongoing annual series,it offers a new lens for monitoring change over time:what to protect,what to fix,and where to push forward.Experience has become the new competitive

4、frontier.32EXPERIENCEThe past year has been one of reckoning for retail and restaurant brands.The pressures have been clear:higher labor costs,volatile tariffs,and steady price increases.Consumers are feeling the weight of inflation and making sharper choices about where,when,and why they spend.We s

5、ee these challenges in real-time as we partner with our clients to overcome them and field research to better define the landscape.For restaurants,the imbalance between rising costs and customer price tolerance has been especially visible.Menu prices climbed faster than groceries,which meant every o

6、uting carried more scrutiny.Families who once treated dining out as a casual option now ask if the experience will be worth the cost.Many mid-tier restaurants struggled in this squeeze,caught between fast casual on one side and special-occasion dining on the other.MATTERSEXPERIENCE54Retailers faced