1、REPORTSavills ResearchCelebrating 20 years of the Savills Ski Report.We have been reporting on the second home markets in the Alps and Europe since 2006,making this the 20th anniversary of our ski report.During this period,significant milestones included the 2008 global financial crisis,an ensuing c

2、redit crunch,the decoupling of the Swiss franc from the euro(2015),a ban on the construction of new second homes in Switzerland(2016)and the departure of the United Kingdom from the European Union(2021).We have also witnessed the third wave of globalisation,or hyperglobalisation,driven by technologi

3、cal innovation and the growth of communication networks.It is the latter,and the rapid evolution of Artificial Intelligence,that is likely to define the next two decades.For now,it is scarcity and equity that define and influence property markets in the Alps and mountain resorts globally.Today,wealt

4、hy buyers value lifestyle,comfort and exclusivity and are willing to pay for it.For the sixth year in a row,Aspen continues to defy gravity by leading ultra prime pricing at an average price of 68,900 per square metre.By contrast,20 years ago,top prices in Aspen were closer to 10,900 per square metr

5、e.This is reinforced by 20-year prime price growth in the United States averaging an impressive 228%,compared to 197%inFrance and a more conservative 95%in Switzerland.Later in the report,we compare Aspen and Gstaad(page 18),which makes for fascinating reading.A phenomenon that has emerged in Europe

6、 in the last decade and is only likely to continue is the advent of the branded residence in Alpine resorts.Arguably,this started with The Chedi opening in Andermatt in2014,but has since proliferated with Six Senses Courchevel&Crans-Montana and The W Hotel Residences in Verbier.Aman Resorts recently