Tribe Dynamics:2022年8月美国美妆品牌社交媒体价值评估报告(英文版)(32页).pdf

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Tribe Dynamics:2022年8月美国美妆品牌社交媒体价值评估报告(英文版)(32页).pdf

1、Beauty and Fashion Rankings:Social Medias Top BrandsAugust 2022 US Beauty,Fashion,&EMEA BeautyThe Tribe Top 1003 US Cosmetics03 Top 10 US Cosmetics Brands by EMV05 Brand Highlights06 US Skincare06 Top 10 US Skincare Brands by EMV08 Brand Highlights09 US Haircare09 Top 10 US Haircare Brands by EMV11

2、Brand Highlights12 Europe Beauty12 Top 10 Beauty Brands in Europe by EMV14 Top 10 Beauty Brands in the U.K.by EMV16 Top 10 Beauty Brands in France by EMV18 Brand Highlights19 Europe Skincare19 Top 10 Skincare Brands in Europe by EMV21 Top 10 Skincare Brands in the U.K.by EMV23 Top 10 Skincare Brands

3、 in France by EMV25 Brand Highlights26 US Luxury Fashion26 Top 10 US Luxury Fashion Brands by EMV28 Brand Highlights29 US Apparel29 Top 10 US Apparel Brands by EMV31 Brand Highlights32 What Is EMV?Contents 2022 Tribe DynamicsUSCosmeticsTop 10 Cosmetics Brands in the US 2022 3USCosmeticsTop 10:Commun

4、ity MetricsCommunity Size,Frequency,and Potency for US Cosmetics Brands 2022 Tribe Dynamics4USCosmeticsBrand HighlightsA Closer Look at US Cosmetics 2022 Tribe Dynamics5Brand:E.L.F.Community E.L.F.reached the No.8 position by empowering its micro-influencer demographic,which drove 76%of the net 7.7k

5、 posts shared in August.Of the total 2.6k creators who posted about E.L.F.,73%were micro-influencers.One standout micro-influencer was Amy Chris(amychrismakeup on Instagram),who shared 44 makeup transformations that resulted in$214.0k EMV for the brand.Mentions of#ELFCosmetics inspired 1.2k posts ac

6、ross social feeds,leading to$3.3M EMV.In all,E.L.F.closed August with$21.0M EMV,a 16%MoM increase.Highlight:Brand:NYX Professional MakeupBrand:Fenty Beauty Highlight:ProductMoving up one position on the leaderboard to secure the No.7 spot,Fenty Beauty made gains in August,collecting$21.3M EMV,a 6%Mo

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