Walker Sands：2019年零售业的未来（英文版）(36页).pdf

1、The Future of Retail 2019 The Paradox Between Convenience and Connection Walker Sands Future of Retail 2019 Key Findings 04 Shopping Decisions Driven by Tech-Infused Lifestyle 05 The Increasing Role of Sustainability in Retail 09 Big-Ticket E-Commerce on the Rise 12 Free and Fast Shipping Still Fuel

2、s Online Purchase Decisions 17 Online Convenience Meets In-Store Opportunity 20 An Eye on the Future With a Mind in the Past: Todays Grocery Preferences 23 Using Convenience and Connection to Drive Commerce Forward 26 Key Predictions for the Future of Retail 31 Contents 3 Walker Sands Future of Reta

3、il 2019 The Paradox Between Convenience and Connection For the first time, millennials are projected to surpass the boomer generation in population size,1 which will be one of the most impactful events that the complex world of retail has seen. Younger consumers are buying less, and they are interes

4、ted in brands that provide them with sustainable options and share their viewpoints. At the same time, the rapid influx of technology in the retail experience has driven consumers of all ages to expect a connected, convenient experience that seamlessly aligns with their everyday lives. Since 2013, W

5、alker Sands annual Future of Retail report has given retailers and commerce leaders a lens to better understand the impact of technology on shifting consumer preferences. This years report takes a deeper dive into the collision of consumer lifestyle preferences and shopping habits, especially among

6、younger generations. The 2019 Future of Retail report reveals that all purchase decisions come down to two factors: convenience and connection. Consumers shopping online expect a convenience that goes beyond the in-store experience, and one of the few drivers of loyalty in a purchase decision is a c