面向品牌代理商的AI驱动型广告技术创新.pdf

1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Jeff HarmanHe/HimSr.Prototyping ArchitectAmazon Web ServicesAdTech Innovation with AI-Driven Devel

2、opment for Brand AgentsI N D 3 3 3 4 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Your backlog is waitingWhat is AI-DLC?AdTech agent challengesWhat was the vision?An agent that build agentsCustomer facing agent architectureYour path forwardAgenda 2025,Amazon Web Services,Inc.or

3、 its affiliates.All rights reserved.Ideas lose value sitting in the backlog.Campaign optimization,personalization,and targeting all require rapid iteration.Do you need to solve brand safety concerns?Do you have issues iterating based on customer feedback?Do you need brand voices for based on product

4、 for the same advertiser?How do you select content quickly for a campaign?Is the problem time to market?Your backlog is waiting.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.PACE AI-Development LifecycleQualifica

5、tion&Initial DiscoveryDeliveryVisioning&DiscoveryDAY 1AI-Driven Requirements AnalysisDAY 2DAY 3+4DAY 5POST-ENGAGEMENTPRE-ENGAGEMENTOn-Site Collaboration5 Days to Production|Built by you|Guided by AWS BuildersContinuous AI-Assisted DevelopmentAI-Assisted Development 2025,Amazon Web Services,Inc.or it

6、s affiliates.All rights reserved.The AI-DLCDifferencePACE AI-DLCVisioning&DiscoveryInception&ModelingIn-Parallel Construction&Deployment TestingDemo&PlanningDISCOVERY&REQUIREMENTSPLANNINGDESIGNDEVELOPMENT SPRINTTESTING/DEPLOYMENTRETROSPECTIVEAGILE SDLC 2025,Amazon Web Services,Inc.or its affiliates.