AWS Marketplace 通过产品驱动增长和国际扩张实现增长.pdf

1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Alex JonesHead of Growth MarketingAWS MarketplacePatrick LudwigInternational Expansion BDAWS Marke

2、tplaceAWS Marketplace growth through product-led growth and international expansionP E X 2 0 9 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Part 1:Product-Led Growth StrategyWhat is PLG and why it mattersPLG and global growthActivating PLG via AWS MarketplaceAgendaPart 2:Scalin

3、g Globally with AWS Marketplace International Compliance International Efficiency International Experience Getting started 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.PLG is a go-to-market strategy where the product itself drives customer acquisition,conversion,and expansionWh

4、at is Product-Led Growth?End Users Target audience are developers and practitioners,not just Budget/Authority holding decision makers.Self-Service Experience Users can discover,try,and buy without sales interaction.Product+AWS Marketplace as a Sales Channel The product experience integrated with clo

5、ud Marketplace drives monetization and growth.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.PLG is a go-to-market strategy where the product itself drives customer acquisition,conversion,and expansionWhat is Product-Led Growth?End Users Target audience are developers and practit

6、ioners,not just Budget/Authority holding decision makers.Self-Service Experience Users can discover,try,and buy without sales interaction.Product+AWS Marketplace as a Sales Channel The product experience integrated with cloud Marketplace drives monetization and growth.at scale through cloud marketpl