1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.I N D 3 8 5Building AI agents:A scalable framework using Strands and Amazon Bedrock AgentCoreDavid ChristianPrincipal Solutions ArchitectAmazon Web ServicesDaniele S
2、troppaWW Sr.Partner Solutions Architect,RetailAmazon Web Services 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.AgendaAgentic AI in RetailBuilding AI AgentsBest Practices&Other Considerations 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Serv
3、ices,Inc.or its affiliates.All rights reserved.Agentic AI in Retail 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Agentic AI maturity scale from rules to reasoningLow agencyMore human oversightHigh agencyLess hum
4、an oversightRule-based RPAFollow a set of rulesGenerative AI assistantsAchieve a specific,predefined goalGoal-driven AI agentsOperate toward a higher-level objective,not just a taskFully autonomous agentic systemsIndependently set and execute goalsFollowAssistCollaboratePioneer 2025,Amazon Web Servi
5、ces,Inc.or its affiliates.All rights reserved.Enterprise AI implementation challengesScaleSecurityIntegrationProtecting sensitive customer data Maintaining session isolation Implementing proper authentication Managing high customer volume Handling large data payloads Supporting omnichannel operation
6、s Connecting existing retail systems Enabling seamless tool access Supporting diverse retail workflows 5 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Building AI Agents 2025,Amazon Web Services,Inc.or its affili