打破信息孤岛：面向媒体运营的多代理架构.pdf

1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Robert RaverHe/HimPrincipal Solutions ArchitectAmazon Web ServicesVu San Ha HuynhHe/HimSolutions A

2、rchitectAmazon Web ServicesBreaking Down Silos:Multi-Agent Architecture for Media OperationsI N D 3 0 9 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Challenges in media operationsFrom static to dynamic:Journey to intelligent media operationsAgentic AI for media operationsGuidan

3、ce for a media lake on AWSWhiteboardingQ&A and resourcesAgenda 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Challenges in media operations 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Scale

4、 challengeSearch frictionMedia teams manage libraries with hundreds of thousands of files.Poor metadata means hours or days hunting for the right asset.Business impactProduction delays and missed marketing windows cost revenue.The asset discovery dilemma 2025,Amazon Web Services,Inc.or its affiliate

5、s.All rights reserved.Geographic varianceLicensing terms differ by region and territory.Platform complexityThere are different rules for broadcast,streaming,and social media.Time constraintsDuration limits vary across usage types.Compound rightsMusic,video,and talent releases all require separate tr

6、acking.RIGHTS MANAGEMENT:A growing minefield 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Distribution bottlenecks in a multiplatform worldOTT platformsLinear TVWebMobileSocial mediaLegacy workflows cant keep pace with real-time delivery demands,especially for live events.Manua