Agentic Live Ops：将玩家数据转化为可执行的洞察.pdf

1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.I N D 3 3 3 3Pat SantoraArmando VargasAgentic Live Ops:Turning Player Data Into Actionable Insight

2、sGenAI Labs Sr Solutions ArchitectAWSSr Specialist Solutions ArchitectAWS 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Live Ops:The Engine of Long-Term FunAcquisitionEngagementMonetization3 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.The Friction of Live

3、Game Operations1.The Moving Target2.Data Silos&Overload3.Workflow Pain4 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.1.The Moving TargetEvery year adds layers of decisions,systems,and campaigns What worked in year 1 may fail in year 3 Impossible to audit every system decision o

4、ver years Outdated systems or departing personnel create organizational voids5 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2.Data Silos&Overload Too many characters,events,and campaigns create combinatorial chaos Hard to prove that results came from your changes vs.organic tre

5、nds6 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.The Segmentation Explosion2,064,825 combinations 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Current:Live Operations Cycle-1-2 weeks/featureIf I want to launch a feature in my game here is what I need to d

6、o Observe1-3 daysHypothesize1-3 daysSegmentation1-2 daysExperimentation2-3 daysRelease1 day8 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.The Future:Agentic AI Live Operations Cycle-1-2 days/featureObserve1-2 hoursHypothesize10-15 minutes