一级方程式赛车利用人工智能、数据和AWS媒体服务拓展粉丝群体.pdf

1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.I N D 3 3 2 6Formula 1 extends fandom with AI,data,and AWS Media ServicesNick MorganSr.Solutions ArchitectAmazon Web ServicesDavid KingHead of Digital TechnologyForm

2、ula 1Jamie MullanSr.Specialist Solutions ArchitectAmazon Web Services 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.TRULY GLOBALPLATFORMF1 are the only truly global sports and entertainment series,operating 24 races in 21 countries,every single year.F1 have pushed the limits on

3、and off the track as the most technologically advanced sport for the past 75 years.F1 create a world-class experience for fans live and on-screen anywhere in the world.Every race is a multi-sensory experience.75 YEARS OFINNOVATIONTHE WORLDSGREATEST SPECTACLEFormula 1 2025,Amazon Web Services,Inc.or

4、its affiliates.All rights reserved.F1s global audienceEUROPENORTH AMERICA4 RACES60M FANBASELATAM2 RACES157M FANBASELAS VEGASTEXASMIAMIMONTREALMEXICOBRAZILAUSTRALIANETHERLANDSG.BRITAINMONACOITALYBELGIUMHUNGARYBARCELONAAUSTRIAAZERBAIJANBAHRAINQATARABU DHABISAUDI ARABIASINGAPOREJAPANCHINAMADRID10 RACES

5、132M FANBASEMIDDLE EAST&AFRICA4 RACES30M FANBASEAPAC4 RACES448M FANBASE1.6bnCUMULATIVE TV AUDIENCE IN 2024106M+SOCIAL MEDIA FOLLOWERS825M+TOTAL FANS6.5m+RACE ATTENDEES IN 2024 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.The Formula 1 and AWS partnership29 JUN 2018F1 selects AW

6、S as Official Cloud and Machine Learning ProviderIntroduced F1 Insights powered by AWS to enhance fan experience and race strategies using cloud and ML.02 DEC 2019F1 and AWS complete CFD project to design 2021 race carUsed 12,000 compute hours to simulate aerodynamics and inform 2021 car design for