Vatsana Chanthala（路易斯安那州新奥尔良市卫生局）.pdf

1、Expanding Impact through Shared Responsibility-New Orleans9/16/25Vatsana Chanthala,MPHDirectorRyan White Services and Resources,New Orleans Health DepartmentSeptember 15-17,2025Every Felt This Way?September 15-17,2025September 15-17,2025WHAT DID WE NEED TO DO?Implement bold and innovative initiative

2、s to work towards ending the HIV epidemic Get the word out about HIV services and resourcesGive something the community can stand behind and to be proud to be a part of to share their storiesAnchoring platform to share HIV prevention and treatment related messages that anyone can find a place for th

3、emselves.WHAT WERE WE UP AGAINST?TimeGrant deadlinesGrant allowable vs Unallowable costsPersonnel knowledge,skills and timeProcurement ProcessesSeptember 15-17,2025B2Z Launched December 1,2022B2Z Launched December 1,2022Press release/Press conferenceBounce to Zero websiteEstablished the brand identi

4、fy,voice and key messagesBuilt the website.social platforms,messaging guidelines1stStigma SummitBounce BallYear 1(FY23)Year 1(FY23)Contents creation:videos,printsMedia Relations for TV,Print and Online OutletsDigital and social ads Search Engine Marketing(SEM)in All ParishesOutdoor and Transit Media

5、Billboards,Streetcars,Bus Shelters,Bus Kings/Bus InteriorsCentralized Linkage Emails to Key DemographicsYear 2(FY24)Year 2(FY24)Stigma reduction educational videosWebsite in Spanish and VietnameseEnhanced transit presence with additional bus shelters,bus interiorsExecuted and launched Stigma PSAs:Ai

6、ring on WDSU(NBC),WVUE(FOX),WWL(CBS),WGNO,WNOL,and CoxMarket researchYear 3(FY25)Year 3(FY25)Campaigns to build followers and enhance word of mouthOutreach to Spanish-speaking audience with emails,digital radio,and collateral to promote At Home Testing and Centralized LinkageMark