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2024 TRENDS REPORT1GLOBAL INSIGHTS2024 TRENDS REPORTGLOBAL INSIGHTS2024 TRENDS REPORT2GLOBAL INSIGHTSForeword from the CEOWelcome to our latest DV Global Insights:2024 Trends Report,a data-driven reflection of the transformative forces that are reshaping the digital advertising ecosystem.This comprehensive report examines media quality and performance trends from more than a trillion impressions from over 2,000 brands in 100 markets.As we navigate an era defined by rapid advancements,the impact of AI technology is undeniable,accelerating change and creating new and unprecedented paradigm shifts in the advertising world.To remain competitive,advertisers must anticipate and adapt to the emerging trends that are shaping the industry as we know it.Our latest Global Insights Report is an exceptional tool to help you do so.Reflecting on 2023,we recognize the development of several key pivotal trends.AI-driven automation is revolutionizing media and advertising.Attention metrics have emerged as a necessary measurement and performance tool.Digital transformation continues to evolve consumer behaviors,and the rise of various digital channels has expanded advertising avenues.Todays consumers are also more conscious of privacy,sustainability and social issues,and expect more from brands when it comes to incorporating these values into their business practices.DV is committed to helping advertisers navigate these shifts with actionable insights and innovative solutions.We are incredibly proud to see the headway weve made in elevating digital media quality evidenced in our brand suitability,fraud and viewability benchmarks,but our journey is far from over.The next frontier lies in building on these accomplishments through emerging performance-oriented datasets and technologies that will help us drive tangible business outcomes for the global brands we serve.At DV,we understand that innovation comes with responsibility,and we strive to champion advancements that propel our industry forward and also contribute to the greater good for humanity.Together,we can shape an internet that is stronger,safer and more secure.Sincerely,Mark ZagorskiCEO,DoubleVerifyMark ZagorskiChief Executive OfficerDoubleVerify2024 TRENDS REPORTGLOBAL INSIGHTSExecutive Summary This is a transformative time in advertising.The industry is fundamentally and rapidly changing,and advertisers have more information to juggle than ever before.Nothing demonstrates this more strongly than key trends that further cemented themselves as new business realities in 2023.Over the past year:These trends are reshaping how advertisers think about everything from media buying to performance optimization.And on top of these new realities,2024 is a historic election year,with more than half of the worlds population living in countries holding national elections.The DV Global Insights:2024 Trends Report examines the data behind these shifts while considering the importance of quality as the foundation of all digital media performance.This year,DV further offers four regional reports spanning APAC,EMEA,LATAM and North America that provide deeper insights into regional nuances and highlight election-related trends in local markets.The media quality and performance data contained in this report is based on DV advertiser benchmark data and supplemented by custom research conducted through Sapio Research.Refer to the Methodology section for more information.Artificial Intelligence(AI)became even more widespread,accelerating transformation in media and advertising,from risks associated with generative AI to previously unimaginable performance results.Attention gained popularity among media buyers,with 47%planning to use attention metrics on most of their buys in 2024.Made for Advertising(MFA)content increased at lightning speed.Retail Media Networks(RMNs)offered increasingly popular,specialized inventory.Sustainability measurement showed that higher media quality leads to lower carbon emissions.2024 TRENDS REPORT4GLOBAL INSIGHTSTable of Contents Artificial Intelligence:AI Revolutionizes Media Quality and PerformanceAttention:Attention Transforms Advertising StrategiesMade for Advertising:Made for Advertising Increases Its Share-of-VoiceRetail Media Networks:Retail Media Networks Require Unique Measurement StrategiesSustainability:High-Quality Media Produces Fewer EmissionsMedia Quality:Media Quality Improves for Protected AdvertisersMethodologyGlossary48121620243031ARTIFICIAL INTELLIGENCE2024 TRENDS REPORT5GLOBAL INSIGHTSAI Revolutionizes Media Quality and Performance Artificial Intelligence(AI)is more than a tech trend;its a revolution reshaping the world and redefining the boundaries of whats possible.As AI continues to evolve,it is transforming the marketing and business landscape,changing everything from media consumption to media buying.AI is the simulation of human intelligence in machines,designed to mimic cognitive functions and make independent decisions based on data analysis.The widespread use of AI introduces both challenges and opportunities for marketers.With the ability to deploy sophisticated optimization strategies at scale,technologies such as algorithmic bidding provide immense opportunities for advertisers to boost campaign performance.But new concerns,from deepfakes to increasingly sophisticated fraud schemes,are another reality of the AI revolution.Types of AI Machine Learning automatically identifies patterns in data and learns from them,improving with more exposure to data over time.Deep Learning emulates the human brains learning process to discern intricate patters within text,images,audio and other forms of data.It may not be apparent how certain patternsare identified.Predictive AI uses machine learning and deep learning to try and forecast future events.Large data sets help to recognize patterns across time to infer future trends or behaviors.Generative AI uses deep learning to create images,text and video based on user prompts.It relies on training data sets to produce new content,often with remarkable realism.2024 TRENDS REPORT6ARTIFICIAL INTELLIGENCEGLOBAL INSIGHTSGenerative AI Leads to Explosion of New Contentand Concerns About Media QualityMore than half of media buyers believe generative AI and increasingly sophisticated fraud schemes negatively impact media quality.These are valid concerns,but the bigger picture is more complicated.54%of Marketers Believe Generative AI Significantly Negatively Impacts Media QualityAI tools that were once cost-prohibitive are now readily available,making it easy to generate content at scale.As user-generated content(UGC)environments expand,advertisers are strategically shifting their budgets to capitalize on this trend.DVs product expansion on social platforms has mirrored this trend;in fact,theunique content that DV sees on popular social platforms is increasing up to 100%month-over-month.AI-Driven Classification Protects Brandsfrom Inflammatory ContentDVs Universal Content Intelligence uses AI to classify content quickly and at scale.Computer vision models and optical character recognition(OCR)identify objects and people within content while scrutinizing audio and speech by employing natural language processing(NLP)methods to provide a comprehensive textual analysis.Daily,DV Universal Content Intelligence Analyzes:1.3Bminutes of video content350Msocial posts2024 TRENDS REPORT7ARTIFICIAL INTELLIGENCEGLOBAL INSIGHTS53%of Marketers Worry That Increasingly Sophisticated Fraud SchemesNegatively Impact Media QualityAs AI becomes even more widespread,fraudsters have easier access to tools that can amplify fraud schemes.However,AI is also a crucial tool for combating fraud.Despite attackers best attempts,the overall post-bid fraud rate for DV advertisers remains very low,at 1.1%a testament to the effectiveness of pre-bid protection.How Bad Actors Can Use AI to Grow and Scale Fraud SchemesGenerative AI makes it easier to falsify data patterns.Bot fraud,for example,commonly targets streaming environments such as CTV and audio,where fraudsters rely on falsified impression data to make it look like ads deliver to real users.With AI,attackers can generate thousands of seemingly authentic user agents(which retrieve and facilitate end-user interaction with web content).Attackers may then further use AI to mimic human behavior,making the pattern of bot traffic more difficult to detect.But bad actors are not just using AI to grow their schemes,falsified impression schemes are also evolving more quickly.The average bot fraud scheme targeting streaming platforms spawned 269%more variants in 2023.AI makes it easier to set up new websites for shell companies and publish new apps with dozens of fake reviews that create the illusion of an audience.Investigations into mobile app schemes revealed a heavy reliance on these types of deceptive tactics AI makes this type of falsification increasingly simple to generate.Fighting Fraud with AIDV leverages AI to process vast amounts of data daily and assess impression quality.Machine learning efficiently processes data in real time.AI then identifies trends and patterns that would be invisible to a human analyst not using advanced AI techniques.In 2023,DVs Fraud Lab Recorded:58%more streaming fraud schemes&variants269%increase in average number of variants per streaming scheme2xas many mobile app investigations2024 TRENDS REPORT8ARTIFICIAL INTELLIGENCEGLOBAL INSIGHTSPredictive AI Drives Significant ROIMedia buyers say they spend nearly a quarter of their time manually optimizing digital media campaigns.Automated optimization strategies,however,can drastically reduce hours spent on operational workflows.As investment continues to grow in programmatic advertising(with over 84 percent of digital advertising spend projected to be programmatic by 2028),maximizing the value of each media dollar becomes exceedingly important.With algorithmic bidding,advertisers can efficiently optimize toward their key performance indicators(KPIs)without the manual lift.Automated bidding solutions now play an essential role in scaling optimizations across programmatic buys.of media buyers say AI-driven campaign optimization positively impacts media quality.55%Scibids AI drives an average return on investment(ROI)of$4 for every$1 invested in Scibids AI and an average media cost saved versus cost spent of 38%.Depending on the specific customer KPI,the average campaign ROI fluctuated from$2 to$8.average share of time marketers spend on manually optimizing campaigns24%average ROI for every$1 invested in Scibids AI$4.00Scibids AI Delivers 400%ReturnATTENTION2024 TRENDS REPORT9GLOBAL INSIGHTSAttention Transforms Advertising Strategies Attention measurement has been gaining traction for several years but,in 2023,it became a key part of many advertisers media strategies.Now,a noteworthy 47%of media buyers are planning to include attention-based metrics on most of their media buys in 2024.DV advertisers reflect this sentiment:DV Authentic Attention activation tripled across DV customers over the past year.Advertisers can use exposure and engagement metrics to gain insights into the factors driving attention and optimize future media buys.DV looked at broad attention trends across media types to provide insight into how different aspects of a campaign influence attention levels.Several factors influence the level of attention an ad receives,including the type of device,the ad size and the media type.Popular ad sizes vary across platforms,such as mobile apps,mobile web and desktop,each resulting in different levels of attention.This highlights the importance of tailoring ads to suit the specific characteristics of each platform.Quantifying AttentionThe two critical dimensions of attention are exposure and engagement.In real-time and without cookies,DV Authentic Attention analyzes over 50 data points across the exposure of and engagement with an ad.Exposure:DV Authentic Attention considers an ads entire presentation,quantifying its intensity and prominence through metrics that include viewable time,share-of-screen,video presentation,audibility and more.Engagement:DV Authentic Attention analyzes key user-initiated events that occur while the ad creative is displayed,including user touches,screen orientation,video playback and audio control interactions.2024 TRENDS REPORT10ATTENTIONGLOBAL INSIGHTSAd Environment and Size Strongly Impact ExposureAd size is crucial in determining exposure,primarily due to its influence on the share-of-screen.On desktop,medium ad sizes(i.e.300 x250)are the most common display ads.Meanwhile,mobile web display has an equal share of small and medium ad sizes(i.e.300 x50,728x90).Larger ads consistently outperform smaller ads in terms of exposure metrics across all device types.Small ads demonstrate strong exposure performance in specific environments such as in-app particularly with video content.This may be because mobile apps tend to deliver one ad at a time,which contributes to higher exposure scores.Interestingly,engagement with an ad,especially video ads,doesnt hinge directly on its environment or size.This indicates that other aspects of the media buy such as ad creative,buying tactics and content alignment influence engagement performance more.Exposure and Engagement by Media Type and DeviceExposure:101Engagement:10495110859010580100020406080100120140160180200Exposure IndexEngagement IndexMobile Web DisplayMobile Web VideoExposure:72Engagement:95In-App VideoExposure:200Engagement:100In-App DisplayExposure:106Engagement:84Desktop VideoExposure:74Engagement:90Desktop DisplayExposure:92Engagement:952024 TRENDS REPORT11ATTENTIONGLOBAL INSIGHTSThe Impact of Seasonality on AttentionSeasonal trends and significant media events also impact audience attention.The increase in“digital noise”during competitive marketing periods typically but not always corresponds with a decrease in attention.In the busy fourth quarter,for example,attention declines as Halloween and Christmas approach and recovers slightly after the holidays end.The weeks surrounding both Christmas and New Years Day drive below-average attention,as do the holidays themselves.But Thanksgiving,a holiday linked with major online shopping sales,exhibits a different pattern;consumer attention peaks during the holiday and subsequent shopping days.AI SpotlightScibids AI,through dynamic activation,helps advertisers automatically optimize for attention while simultaneously considering quality and cost.AIAttention peaks on Thanksgiving and Black FridayAttention Waxing and Waning During End-of-Year HolidaysPre-Holiday WeekHoliday( /-1 Day)Post-Holiday Week9095100105110HalloweenThanksgivingChristmasNew Years9710592942024 TRENDS REPORT12ATTENTIONGLOBAL INSIGHTSAttention Measurement Proves Reliable KPI to Drive ResultsAd placement and seasonal trends broadly influence attention,but individual campaign objectives can also affect optimization strategies.With attention-backed strategies,advertisers can uncover new optimization opportunities that support specific campaign goals.For instance,ad placements with high exposure often align with upper-funnel brand awareness objectives,while those with high engagement correspond to direct response or conversion goals.The more advertisers measure attention consistently across their campaigns,the better they can understand and maximize performance advertisers actively optimizing toward DV Authentic Attention saw an average of 103%improvement in attention over the past year.CASE IN POINTWhen comparing the performance of traditional viewability-optimized campaigns with attention-optimized campaigns,advertisers saw a 50%increase in upper-funnel awareness metrics.High-attention ad placements(100 Attention Index)drove an average of 30%higher lift in branding KPIs than low-attention placements.Viewability OptimizedAttention OptimizedAttention Optimizations Drove a 50%Increase in Branding KPIs 50%High Attention Drove Stronger Brand Lift Than Low AttentionLow AttentionHigh Attention 30%MADE FOR ADVERTISING2024 TRENDS REPORT13GLOBAL INSIGHTSMade for Advertising Increases ItsShare-of-Voice Made-for-Advertising(MFA)content is on the rise.MFA impression volume increased 19%year-over-year,which makes understanding the implications of MFA sites a top-of-mind concern for advertisers.MFA sites are not inherently invalid they often attract genuine human traffic.They cover a range of content,and not all MFAs exhibit the same behaviors.Low-tier MFAs,hybrid sites that included a mix of MFA and non-MFA characteristics,increased by 73%in 2023 and drove the overall growth in MFA volume.To help advertisers understand the potential impact of MFAs on campaign objectives,DV analyzed data across brand safety and suitability,fraud,viewability and attention for both MFAs and other types of media.Please note that DV introduced tiered MFA categories in 2024,and this analysis uses that methodology against 2022-2023 data.Classifying MFA ContentMFA sites exhibit most or all of the following characteristics:A high ratio of ads to actual content on the page with ads frequently refreshing to maximize profit from a single visit.A heavy reliance on paid traffic sources such as social and native advertising with little to no traffic coming from organic sources.Content designed to keep users endlessly scrolling or clicking within the same site.Content that is often duplicated verbatim across various websites.Low ad intensity,which is a comparison of the viewable time duration of an ad to the DV baseline.Based on the characteristics MFA content demonstrates,it is sorted into one of three tiered DV Brand Suitability categories:High MFA,Medium MFA and Low MFA.High MFAs exhibit the most extreme MFA criteria or behaviors.Medium MFAs exhibit a varying degree of MFA behavior.Low MFA sites generally contain a mix of MFA content and other media,giving advertisers the option to avoid MFA criteria while still serving on sections of the site that are not MFA.2024 TRENDS REPORT14MADE FOR ADVERTISINGGLOBAL INSIGHTS99%more likely to cover Travel57%more likely to cover Familyand Parenting 47%more likely to cover Healthand FitnessMFAs Are:56%less likely to cover Sportsless likely to cover NewsMFAs Are:MFAs Favor Evergreen Content CategoriesThere are notable differences in the types of content MFAs produce compared with other media.MFA sites commonly featureevergreen content such as health and fitness,travel,and family and parenting while avoiding time-sensitive topics like sports or news.2024 TRENDS REPORT15MADE FOR ADVERTISINGGLOBAL INSIGHTSMFAs On Par with Authentic Viewability Benchmark,But Attention SuffersMFAs are all designed to look attractive to programmatic advertisers,with highly viewable ads and generally suitable content.Because of how their business models work,MFAs,regardless of tier,are on par with the DV benchmark for Authentic Viewable Rate which measures if an ad had the opportunity to be seen in a brand-suitable environment that is fraud-free and servedin the intended geography.Like any other type of media,MFAs are vulnerable to fraud,but post-bid fraud remains low thanks to robust pre-bid fraud protection.And,because MFAs are often not premium inventory,they are likely less of a target for sophisticated fraud attacks,which most often occur in high-CPM environments.Authentic Viewability by MFA Tier High MFA69%Medium MFA72r%Low MFABenchmarkAI SpotlightGenerative AI tools can be used to scale MFA content more quickly.DV also uses AI to identify and classify MFAs,giving advertisers the option to avoid this content.AI2024 TRENDS REPORT16MADE FOR ADVERTISINGGLOBAL INSIGHTSMFA Exposure Is Severely Below BaselineAttention measurement shows the true impact of MFAs on advertising objectives.MFAs drove 7%less attention on display,and 28%less on video.When assessing attention on High MFAs,Medium MFAs and Low MFAs,MFAs fall below the DV attention baseline by 25%,10%and 1%,respectively.Looking at engagement and exposure separately helps explain why the more a site engages in MFA behavior,the more attention suffers.MFAs are often designed to keep users endlessly scrolling and clicking within the same domain.The volume of content,promoted viewing behavior and site layout on MFAs all encourage user engagement on display ads,which is one component of attention.Across all MFA tiers,engagement is consistently above the DV baseline.But MFAs typically feature frequent ad refreshes and high ad density relative to the actual content,which ultimately hurts exposure.The intensity of MFA display impressions is roughly half that of other media(nine-second average viewable time versus 18-second average viewable time).Across all MFA tiers,MFA exposure is consistently below the DV baseline.Video player sizes on MFA sites tend to be significantly smaller(and command a smaller screen share)compared with the available player sizes on other media sites.The low exposure of display and video ads on MFA sites brings down overall attention and reveals a nuance of MFA performance.100Engagement Performance by MFA TierDV BaselineHigh MFAMedium MFALow MFA110125138DV BaselineExposure Performance by MFA Tier100High MFAMedium MFALow MFA617172MFAs drove 7%less attention on display,and 28%less on video.RETAIL MEDIA NETWORKS2024 TRENDS REPORT17GLOBAL INSIGHTSRetail Media Networks Require Unique Measurement Strategies Retail Media Networks(RMNs)continue gaining popularity with their rich consumer data and ability to reach audiences at the point of purchase especially as cookie deprecation quickly approaches.In fact,retail media is growing faster than almost any other channel and is projected to make up one-fifth of worldwide digital ad spend in 2024.RMNs bring unique value,enabling advertisers to use retailers first-party data and reach consumers directly at the moment of purchase.And,with audience extension inventory,RMNs help advertisers reach those same consumers across the internet.To better understand the way onsite and offsite inventory perform,DV compared data across brand safety and suitability,fraud,viewability and attention on RMNs where DV measurement was applied.RMNs ExplainedA retail media network is an advertising channel offered by e-commerce platforms that leverages a retailers first-party consumer data to reach audiences across their owned and operated properties and extended networks.RMNs combine two types of inventory for advertisers:Owned&Operated(O&O):Ads that run on a retailers owned and operated site or app.Audience Extension:Ads that run outside of a retailers properties,using first-party data to deliver ads to shoppers across the web.2024 TRENDS REPORT18RETAIL MEDIA NETWORKSGLOBAL INSIGHTSBrand Suitability and Fraud Violations Are Lower on RMNs,But So Too Is ViewabilityIn addition to attracting high-intent audiences,RMNs also display superior brand suitability and lower fraud rates compared with the DV benchmark.While viewability is 8%lower than the benchmark,this is in line with expectations.Unlike traditional ad environments,e-commerce platforms serve as digital marketplaces.Their primary focus is on enhancing the shopping experience,with viewability optimization often taking a backseat.This is evident in the 36%viewable rate on O&O inventory.Despite this,audience extension boosts the overall viewability on RMNs.Its important to note that many RMNs leverage pre-bid activation on Audience Extension buys,which improves media quality performance.RMN Brand Suitability Violation RateO&OAudienceExtension5.9%1.2tter Than BenchmarkLower10%RMN Fraud/SIVTViolation RateBetter Than BenchmarkO&OAudienceExtension0.7%0.9%Lower31%RMN Viewable RateBelow BenchmarkO&OAudienceExtension736%Lower8 24 TRENDS REPORT19RETAIL MEDIA NETWORKSGLOBAL INSIGHTSOnsite RMN Ads Drive Higher EngagementThe distinct roles of audience extension and O&O inventory in retail media necessitate a nuanced understanding of KPIs.While audience extension ads boast higher viewability and exposure,its important not to overlook the value of O&O inventory.Even though O&O inventory has lower viewability and exposure,it effectively targets shoppers at key decision moments when they are much more likely to engage with ads.In fact,engagement is 183%higher,on average,across O&O inventory when compared with the DV Attention baseline.O&O Engagement is 183%higher than DVs baseline.100Exposure and Engagement Across O&O vs.Audience ExtensionExposure Index9352Engagement Index283Audience ExtensionO&ODV Baseline862024 TRENDS REPORT20RETAIL MEDIA NETWORKSGLOBAL INSIGHTSSeasonality Influences Quality and Performance on RMNsMedia quality trends across RMNs highlight the importance of having a nuanced,flexible strategy,especially during the busy fourth-quarter holiday shopping season.As the competition for retail ad space intensifies,RMNs generate higher onsite traffic,but they still need to increase audience extension volume to meet advertiser demand.During this period of higher demand in the fourth quarter of 2023,brand suitability violations climbed by 37ross RMN campaigns and fraud violations increased by 7%.RMNs also delivered the lowest viewability in November,demonstrating that ensuring quality requires more work during the peak shopping season.Exposure and engagement,however,both peaked in Q4 for RMN buys overall,underscoring that the unique value provided by RMNs requires a tailored approach to measurement.Brand Suitability ViolationsRMNsBenchmarkJanuaryMaySeptemberMarchJulyNovemberFebruaryJuneOctoberAprilAugustDecemberQ4RMNSBenchmarkFraud/SIVT ViolationsJanuaryMaySeptemberMarchJulyNovemberFebruaryJuneOctoberAprilAugustDecemberQ4of media buyers believe that shopping holidays will have the most impact on their brand suitability strategy in 2024.SUSTAINABILITY2024 TRENDS REPORT21GLOBAL INSIGHTSHigh-Quality Media Produces Fewer Emissions Digital advertising produces a significant carbon footprint.According to a study cited in The Wall Street Journal,roughly 10%of the energy usage of the internet comes from online ads.This has not escaped the attention of brands who,in recent years,have increasingly prioritized sustainability and environmental responsibility.This shift is not just about corporate social responsibility,but about aligning with the evolving values and expectations of consumers.For advertisers to make a positive impact,its crucial to understand how digital advertising strategies contribute to carbon emissions.DVs carbon emissions measurement powered by Scope3 empowers brands to make data-driven sustainability decisions with their digital media strategies.To understand the relationship between media quality and sustainability,DV analyzed emissions across all DV advertisers,including both Scope3 active customers and non-active customers.How Digital Advertising Generates EmissionsEmissions come from every step of an ads journey from creation to being viewed.A significant contributor to an ads total digital carbon footprint is the often complex journey it takes to get from advertiser to consumer.As a result of the electricity used by the millions of servers that power real-time bidding,machine learning,identity management and beyond,digital advertising has been shown to have a meaningful carbon footprint.About Scope3Scope3 is on a mission to decarbonize media and advertising.As the standard for supply chain emissions data,Scope3 provides an accurate,comprehensive and independent emissions model for the digital ecosystem.Their science-backed,open-source methodology empowers brands,agencies,publishers and technology providers to measure,understand and take action to reduce their carbon footprint.Established in 2022,Scope3 operates globally across North America,Europe and APAC.Learn more at S.2024 TRENDS REPORT22SUSTAINABILITYGLOBAL INSIGHTSDV Active Scope3 Customers Produce 21wer EmissionsDVs active Scope3 customers produced an average 0.28 grams of carbon dioxide emissions(gCO2e)per impression between March and December of 2023.This is 21%lower than the Scope3 global average for the same period(0.35 gCO2e).DV Advertisers Have Lower Emissions,OverallThe average emissions for all DV advertisers,not just those actively using Scope3,is 0.30,which is still below Scope3s benchmark.Its worth noting that this is not significantly higher than the average of DVs active Scope3 customers(0.28),which is likely because it is still early for Scope3-active clients in their optimization journeys.AI SpotlightAdvertisers can leverage Scibids AI with Scope3 data to automatically optimize toward sustainable inventory while maintaining other key campaign parameters.*Data source:82 active DV Scope3 clients in 2023*Data source:Scope3 Display web&video,March through December 2023 average,based on total emissions.Does not include consumer device emissions.DV Scope3 Advertisers0.28 gCO2e*Scope3 Benchmark0.35 gCO2e*2024 TRENDS REPORT23SUSTAINABILITYGLOBAL INSIGHTSThe Relationship Between Quality Inventory and Lower Scope3 EmissionsTo better understand the impact of media quality on carbon emissions,DV analyzed the top 60 advertiser campaigns by volume.DV found a correlation between high Authentic Rates(the percentage of monitored ads that were brand-suitable,fraud-free,and served in the intended geography)and lower emissions.DV further found a correlation between low Authentic Rates and high emissions.As quality declines,emissions tend to go up;as quality improves,emissions tend togo down.Emissions Per Impression(gCO2e)Authentic Rate60%0.100.150.200.250.300.350.400.450.5065pu0rbon Emissions vs.Media Quality(-0.54)Correlation coefficientCorrelation coefficients range from-1 to 1.A higher absolute value indicates stronger correlations.Generally,anything with a correlation coefficient of 0.4-0.7 is considered a moderate correlation.emissions are generated by High MFA sites relative to the average across DV-measured media44%MoreMFA Sites Lead to Higher Emissions2024 TRENDS REPORT24SUSTAINABILITYGLOBAL INSIGHTSThe Environmental Impact of Non-Authentic AdsTo calculate the emissions caused by unprotected media waste,DV looked at Scope3 measurement on a test campaign with monitoring services active,but no pre-or post-bid protections in place.The average Authentic Rate across DV advertisers is nearly 95%,while it was just 83%on the unprotected campaign.Using this difference,DV calculated that DV protections helped avoid a quantifiable 64.9 thousand metric tons of CO2 emissions waste from non-authentic ads in 2023.This is equivalent to a$13.2M social cost.DV protections help avoid emissions waste from non-authentic mediaEmissions Waste from Non-Authentic Ads$13.2MSaved in social cost of emissions65KMetric tons of CO2Saved in emissions*Social cost of carbon:$204 per metric ton of CO2(source link)Unprotected AdvertisersDVProtectedMEDIA QUALITY2024 TRENDS REPORT25GLOBAL INSIGHTSMedia Quality Improves for Protected AdvertisersFor DV advertisers,there has been a positive shift in global trends across three core quality indicators brand suitability,fraud and viewability.This improvement,observed for the third year in a row,reflects strong adoption of both pre-and post-bid verification strategies by advertisers.Pre-bid protections act like a quality control checkpoint,assessing the quality and relevance of an ad placement before the bid and filtering out options that dont meet the advertisers requirements.Post-bid measurement analyzes ad performance and detects any non-quality impressions after the ad is placed.The widespread adoption of these strategies indicates a proactive approach by advertisers to improve media quality,optimize ad spend,and maximize return on investment.DV ran an unprotected test campaign to gain a deeper understanding of what quality looks like for advertisers without protections.This campaign helps examine the effect of impression quality on ad spend and quantify the waste associated with low-quality placements.DV Authentic AdThe DV Authentic Ad is a proprietary metric that ensures media quality.To be counted as Authentic,an ad must be viewable,by a human being,in a brand suitable environment,within the intended geography.DV de-duplicates quality violations to provide a definitive measure of media quality enabling brands to use the Authentic Ad as a defining,holistic KPI for campaign effectiveness.2024 TRENDS REPORT26MEDIA QUALITYGLOBAL INSIGHTSBrand Safety and Suitability Pre-Bid Protections Bring Violation Rates Down Despite tumultuous news cycles in 2023,DVs Brand Suitability Violation Rate benchmark declined by 17%.This decrease is tied to the continued adoption of pre-bid protections.Authentic Brand Suitability usage,which allows advertisers to align pre-bid avoidance to their post-bid brand suitability settings,increased by 41%.The performance disparity between protected and unprotected campaigns highlights the importance of pre-and post-bid protections.The unprotected test campaign sees a more than 30 percentage point fluctuation between the best and worst performing days and a 150%higher Brand Suitability Violation Rate overall.In contrast,campaigns protected by DV maintain stable performance,varying by only 3 percentage points.Brand Suitability Violations:Protected vs.Unprotected CampaignsBrand Suitability Violation Rate5.8crease Year-Over-YearD17%Highest DayAverage Day0%5 05%Protected CampaignsUnprotected Campaigns2024 TRENDS REPORT27MEDIA QUALITYGLOBAL INSIGHTSAI SpotlightFraud protection is the second most popular way media buyers plan to use AI in 2024.The DV Fraud Lab uses advanced AI technology and thorough human review to detect large-scale traffic trends and subtle variations caused by attackers attempting to find new loopholes.Fraud/SIVT Fraud/SIVT Rates Stabilize Even As New Schemes ProliferateFraud is not going anywhere:in 2023,the DV Fraud Lab observed a 23%increase in new fraud schemes and variants compared with 2022.But,sophisticated anti-fraud protection is keeping the post-bid fraud rate steady,even as new schemes emerge.The post-bid fraud rate for protected campaigns fluctuates day-to-day by just 1%,while unprotected campaigns experience a more significant swing ranging from 1%up to 17%.Fraud/SIVT Violations:Protected vs.Unprotected CampaignsProtected CampaignsUnprotected Campaigns0%4%2%8%6%Highest DayAverage DayFraud/SIVT Violation Rate1.1crease Year-Over-YearD2 24 TRENDS REPORT28MEDIA QUALITYGLOBAL INSIGHTSViewabilityDisplay and Video Exceed 70%Viewable Rates Advertisers often aim for a 70%Viewable Rate meaning,for every 1,000 ads purchased,at least 700 should be in view.But as viewability has steadily climbed for several years across display and video(both now exceed 70%for the first time),a 70%Viewable Rate is transitioning from a target to an industry standard.Viewable Rate:Display vs.VideoVideo ViewableDisplay Viewable202020212022202370stuffiq%AI SpotlightAutomated bidding enables advertisers to optimize toward a lower CPM while maintaining viewable KPIs.Display Viewable RateIncrease Year-Over-YearU3q%Video Viewable RateIncrease Year-Over-YearU2u 24 TRENDS REPORT29MEDIA QUALITYGLOBAL INSIGHTSThe Authentic AdLow-Quality Inventory Causes Significant Media WasteDVs Authentic Viewability rate goes beyond measuring viewability and looks at the rate of ads that are viewable and serve in brand-suitable,fraud-free,in-geo environments.The unprotected campaign showed significantly lower Authentic Viewable Rates,at 59%for display and 53%for video.In other words,more than one-third of unprotected ads are wasted on low-quality media.Authentic Viewable Rate:Protected vs.Unprotected CampaignsProtected CampaignsUnprotected CampaignsVideo71S%Display68Y%The Bottom Line Impact$294K per Billion ImpressionsUnprotected Campaign WasteUnprotected advertisers inadvertently buy more low quality media,which generates more campaign waste.DV advertisers reduce that waste through pre-and post-bid protections,increasing their return on ad investment.Authentic Viewable Rate68%Increase Year-Over-YearU4 24 TRENDS REPORT30MEDIA QUALITYGLOBAL INSIGHTSCASE STUDYMondelz Improves Global Media Quality by 26%Over Six Years Over six years,Mondelzs focus on media quality has yielded significant results.By implementing pre-bid strategies ensuring they place their ads in suitable,high-quality environments and being an early tester of DV Authentic Attention,they have effectively maintained control over their ad placements and minimized waste.More than six years ago,Mondelz launched DVs suite of solutions in 80 markets with a centralized global approach to media quality.This proactive strategy has led to a 71crease in their overall violation rate.And 83%of their impressions are now viewable,free of fraud and brand suitable exceeding the DV benchmark by an industry-leading 15 percentage points.Brands that employ innovative measurement and mitigation strategies,like Mondelz,maintain a competitive edge in the dynamic landscape of digital advertising.By prioritizing media quality and leveraging advanced tools and techniques,brands can maximize their ROI and ensure their ads reach real people in the right context.66 1868 1971 2073 2181 2283 23Mondelz Authentic Viewable Rate2024 TRENDS REPORT31GLOBAL INSIGHTSMethodology Data Notice This report employs DV technology to analyze more than one trillion impressions from over 2,000 brands in 100 markets.Unless otherwise noted,all data contained in this report is based on DV generated data.All data is post-bid unless otherwise indicated.Post-bid monitoring and blocking technology record violations.Violation rates are post-bid metrics because violations are tracked after an ad has been purchased.Pre-bid technology stops an advertiser from bidding on an unsuitable impression,which prevents a violation from happening in the first place.That is why many of the numbers we report,while directionally accurate,do not represent the full scope of DVs protection.Unless otherwise noted,comparative data points should be read as year-over-year comparisons which span January 1,2023 to December 31,2023 versus the same time period for the prior year.Unprotected Campaign As a point of comparison to DV customer campaigns(the majority of which use a combination of pre-and post-bid protections),DV created a test campaign with no protections.We collected monitoring data on the unprotected campaign for the full year and compared it alongside our 2023 benchmark data,which is referenced throughout the report as protected campaign data and spans January 1,2023 to December 31,2023.Media waste is the approximate calculated cost associated with total media violations(brand suitability,fraud/SIVT,etc.).This cost figure is derived by multiplying the total violations by a$3“cost-per-mille”(CPM),which reflects the cost per 1,000 impressions.DV Authentic Attention DV Authentic Attention is DVs privacy-friendly attention measurement solution which provides display and video attention metrics that are MRC-accredited across desktop,mobile web and in-app.It does not rely on cookies and analyzes over 50 data points on the exposure of a digital ad and consumers engagement with a digital ad and device in real-time.For exposure,DV Authentic Attention evaluates an ads entire presentation,quantifying its intensity and prominence through metrics that include viewable time,share of screen,video presentation,audibility and more.For engagement,DV Authentic Attention analyzes key user-initiated events that occur while the ad creative is displayed,including user touches,screen orientation,video playback and audio control interactions.Sapio Survey Methodology DV contracted with Sapio Research to survey 1,000 marketing and advertising decision-makers from APAC(Australia,India,Japan,Indonesia,Thailand,New Zealand,Vietnam);EMEA(France,Germany,U.K.);LATAM(Brazil,Mexico);and North America(Canada,U.S.).The survey outcomes are referenced throughout this report,cited as marketers or media buyers opinions.Sample data was collected from online partner panels.The interviews were conducted by Sapio Research in March 2024 using an email invitation and online survey.Results of any sample are subject to sampling variation.The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.In this particular study,the chances are 95 in 100 that the survey result does not vary,plus or minus,by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.Scope3 Carbon Emissions Measurement DoubleVerifys carbon emissions solution is powered by Scope3,which provides advertisers with reporting to measure and monitor the complete carbon footprint of their digital advertising supply chain.The data accounts for the total emissions generated by the complete path of an ad,including indirect emissions,as recommended by the Greenhouse Gas Protocol,which confirms that any emissions in connection with a business should be measured as part of the footprint of that company.For a closer look at the carbon emissions measurement,please refer to Scope3s methodology.2024 TRENDS REPORT32GLOBAL INSIGHTSGlossary Ad Density The ratio of ads to content on the page.Ad Environment Ad environment describes the digital ecosystem in which an ad is delivered.Desktop:Ads delivered to a desktop computer.In-app:Ads delivered within a mobile application.Mobile web:Ads delivered to a mobile web browser.Artificial Intelligence(AI)AI is an umbrella term for any type of digital application that can make independent decisions based on learnings from data analysis.Attention Index A proprietary,aggregated measure of over 50 attention signals that provides actionable insights into ad exposure and user engagement to measure campaign performance.Calculated in real time against a 28-day rolling window,normalized to 100,for display and video.An index above 100 indicates that performance is above average,and an index below 100 indicates that performance is below average.MRC accredited across desktop,mobile web and mobile apps.Authentic Ad A proprietary,MRC-accredited metric that ensures media quality standards are met.To be counted as Authentic,an ad must have the opportunity to be seen,by a human being,in a brand suitable environment,within the intended geography.Authentic Brand Suitability(ABS)A DV solution that allows advertisers to create a centralized set of brand safety controls and automatically deploy them across multiple programmatic buying platforms and campaigns.ABS was the first solution to perfectly align pre and post-settings enabling advertisers to avoid unsafe and unsuitable content before placing a bid.Authentic Rate The percentage of monitored ads that meet the definition of Authentic namely,that they are brand suitable,fraud-free and served in the intended geography.It is calculated using the following formula:Authentic Ads/Monitored Ads.Authentic Viewable Rate The percentage of measured ads that meet the definition of authentic viewable namely,that the ad has the opportunity to be seen in a brand suitable environment that is fraud-free and served in the intended geography.Bot Fraud Bot Fraud occurs when impressions are served to a fraudulent non-human requestor.These bots can mimic legitimate human web traffic interactions to generate additional web page impressions,or even clicks on digital ads.Brand Suitability Violation Rate Brand Suitability violations represent requests and incidents from apps,sites,or pages that served or were prevented from being served because they did not meet one or more of a brands Brand Suitability settings.Connected TV(CTV)A television set that is connected to the Internet via OTT devices,Bluray players,streaming box or stick,and gaming consoles,or has built-in internet capabilities(i.e.,a Smart TV)and is able to access a variety of long-form and short-form web-based content.Digital Carbon Footprint A digital carbon footprint refers to the potential environmental impact of online activities,including energy consumption and the emission of greenhouse gasses.2024 TRENDS REPORT33GLOBAL INSIGHTSDigital Noise Digital noise describes anything online that distracts users from consuming a brands message,including,but not limited to,too many emails or advertisements.Engagement(Authentic Attention)For engagement,DV Authentic Attention analyzes key user-initiated events that occur while the ad creative is displayed,including user touches,screen orientation,video playback and audio control interactions.Exposure(Authentic Attention)For exposure,DV Authentic Attention evaluates an ads entire presentation,quantifying its intensity and prominence through metrics that include viewable time,share of screen,video presentation,audibility and more.Fraud/Sophisticated Invalid Traffic(SIVT)Rate Ad fraud/SIVT is a type of invalid activity that illegitimately represents online advertising impressions or data events in order to generate revenue.Fraud/SIVT violations represent requests and incidents that served or were prevented from being served because they were recorded as bot fraud,site fraud,nonhuman data center traffic and/or injected ad events.Fraudster Any individual who knowingly takes action with the intent to gain from ad impression fraud,which includes,but is not limited to,misrepresentation,laundering,hidden ads,nonhuman bot traffic or other forms of IVT.Protected Campaigns Protected campaigns,in this context,refers to DV benchmarked customer campaigns in aggregate,which employ varying services across our suite of verification solutions.Made for Advertising(MFA)Sites MFA sites exhibit most or all of the following characteristics:high ratio of ads to content;heavy reliance on paid traffic sources;keeps users endlessly scrolling or clicking;low ad intensity;and content that is often duplicated verbatim on multiple websites.Media Waste Media waste(as defined by DV for the purposes of this report)is the approximate calculated cost associated with total media violations(Brand Suitability,Fraud/SIVT,etc.).This cost figure is derived by multiplying the total violations by an estimated$3“cost-per-mille”(CPM),which reflects the cost per 1,000 impressions.Post-Bid Post-bid refers to what happens after a programmatic bid is won.Pre-Bid Activation Pre-bid activation refers to the evaluations that happen before a programmatic bid is placed.Programmatic Media or ad buying that uses technology to automate and optimize,in real time,the ad buying process.Retail Media Network(RMN)An RMN is an advertising channel offered by e-commerce platforms that leverages a retailers first-party consumer data to reach audiences across their own properties and as part of extended networksUnprotected Campaign DVs test campaign with monitoring services active but no pre-or post-bid protections in place.Viewable Rate The Interactive Advertising Bureau(IAB)and Media Rating Council(MRC)s standard definition of ad viewability dictates that at least 50%of an ad must be in view for a minimum of one consecutive second for display ads or two seconds for video ads.2024 TRENDS REPORT34GLOBAL INSIGHTSWe Make the Internet Stronger,Safer and More Secure2024 DoubleVerify.All rights reserved.This document contains proprietary information of DoubleVerify and is protected by copyright and other state and federal laws
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Indian cricket fandom report2024with spotlight on Indian Premier league and its fansLiving consumer .
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01 Build Your Best Playbook02 Build Your Best PlaybookTABLE OF CONTENTSABOUT THIS BOOKWHAT IS A DRIFT PLAYBOOK?THE ANATOMY OF A PLAYBOOK STEP 1:HOOK YOUR SITE VISITORSTEP 2:GUIDE THE VISITOR DOWN THEIR PREFERRED PATH STEP 3:CAPTURE THE VISITORS EMAILSTEP 4:QUALIFY YOUR SITE VISITORS0304 06 0716172203 Build Your Best PlaybookABOUT THIS BOOKWhen it comes to adopting a conversational website strategy,no two approaches are quite the same.But like any human interaction,certain approaches work better than others.To determine what those best practices are,we analyzed the top 20 Drift playbooks for engagement,email capture,and meetings booked across all of our customers from the past year.Below,youll find benchmark data for what“good”website conversations look like and get the strategies you need to turn more of your site visitors into loyal fans of your brand.04 Build Your Best PlaybookWHAT IS A DRIFT PLAYBOOK?Before we get into the data,lets take a moment to level set about what a Drift playbook is.Playbooks are the backbone of digital conversations.They are the automated message workflows and campaigns that proactively reach out to your site visitors and connect leads to your team.When you have a conversation on a website,you are interacting with a playbook.While traditionally,humans would build all of the components that go into a playbook taking educated guesses about what site visitors may want to do next and building a flow that catered to them now,playbooks can be powered by AI.This allows for more dynamic conversations that automatically meet the buyer where they are based on their buying stage and previous website activity.While the end goal of every playbook will differ based on the web page(e.g.resource page vs.pricing page),targeting conditions(e.g.paid ad traffic vs.organic traffic),and audience(e.g.job title,company size,buying stage),the overall mission of a playbook remains the same:to qualify your site traffic,get each site visitor the information they need in the method they prefer,and make your marketing and sales teams jobs easier by shortening the sales cycle.05 Build Your Best PlaybookEXAMPLES OF DRIFT PLAYBOOKSNote:In order to maintain consistency across our tips for this book,we specifically looked at our top-performing bot playbooks.Bot playbooks are the most common type of Drift playbook.1.BIONIC CHATBOTS2.FASTLANE3.SERVICE06 Build Your Best PlaybookTHE ANATOMY OF A PLAYBOOKEvery Drift playbook is created from the same key components:1.Hook:The opening message of your playbook.Its the first greeting a site visitor sees when they arrive on your website.While the hook refers to the overall message,it can be made up of multiple components,known as blocks.2.Responses:These are the various ways a site visitor can communicate with your bot.They can take the form of a button response or an open-text response.3.Paths:This is how you move your website visitor towards the ideal next step based on their response to your bots message.4.Skill:This is an action the bot takes based on the response your site visitor gives.Examples include email capture,phone capture,book a meeting,help doc look-up,or support ticket creation.5.Flow:This refers to the order in which your playbook serves up different questions or skills.When combined in the right way,these components come together to create a comprehensive and individualized website experience that gives your site visitors a rush of dopamine and keeps them coming back for more.Now,lets build a playbook using the step-by-step approach taken by our top customers07Build Your Best PlaybookSTEP 1:HOOK YOUR SITE VISITORLets think back to the caf analogy:Its unlikely that youd ever become a regular at a place where the barista failed to acknowledge you by name or remember that youre lactose intolerant.The same can be said for your website.All of your site visitors come to your website for a reason,and the best way to prove that youre paying attention to them is to show them that youre there to help.If you dont,you increase the chances of them walking away potentially down the street to your competitor.Thats why a good bot hook is so important to your playbook strategy.HOW DO YOU KNOW IF YOUR BOT HOOK IS“GOOD”?We measure bot hook engagement by its conversation rate.This percentage is calculated by dividing the number of people who start a conversation with a bot by the total number of people who see the bot.Generally,a good conversation rate is around 3%.08 Build Your Best PlaybookTHE ANATOMY OF A DRIFT HOOKAs we mentioned earlier,your hook can consist of one component or multiple.We call these components blocks.Whether you have one or multiple will largely depend on the goal of your bot.Single block hooks are best used when there is clear intent from the site visitor.Think of use cases like a customer asking a support question or registering for an event.These hooks are less conversational,and more to-the-point.If youre using a DriftLink,youre likely building a single block hook.Multi-purpose hooks are best used for broader audiences people you may not know much about yet.These are best served on your high traffic pages,like your home page,where you have a lot of site visitors coming for different reasons.09 Build Your Best PlaybookOf the top-performing playbooks,these are the seven blocks that are most commonly used:1.Greeting:Welcome visitors to your webpage.Note:90%of the top-performing bot hooks include a greeting.2.Offer Help:Let site visitors know that they can ask the bot a question.Note:This hook would not include button responses but instead use open-text responses.It is best used with our Conversational AI solution.Hi there!How can we help you?How can I help you?Hey there!10 Build Your Best Playbook3.Explain Purpose:Communicate the purpose of the playbook to your site visitors and guide them towards your preferred next step for them(e.g.book a meeting,get support,etc.).4.Present Options:Introduce the button options that will follow in the chat flow.This block is helpful in providing context to the buttons as well as for introducing multiple-choice options.5.Ask Intent:Understand why someone is visiting your website.Offer them the chance to correct your assumptions.Note:This block always appears in the form of a question.6.Confirm Intent:Ensure that you understand the intent behind your site visitors visit.Note:This block always appears in the form of a statement.Its commonly followed up with an Offer Help or Present Options block.7.Introduce Persona:Create a more human-like experience for your site visitor by giving your bot a personality and introducing it to the visitor.Our experts are here to help!What are you looking for?Im Sally the dogbotWhich option best describes your request?Looks like you may be having trouble signing in.11Build Your Best PlaybookBUTTONSButton responses are what site visitors use to answer the blocks.These could be simple“yes”and“no”buttons or multiple-choice options that guide the site visitor towards another action(e.g.booking a meeting,visiting another page,being routed to support,etc.).The best hooks often include 2-4 response options just enough to cover your bases,but not so much that it causes decision paralysis!PATHSThe button a site visitor clicks will guide them down a certain path.This path determines what the next action will be for the site visitor.Because buttons and paths go hand in hand,we recommend sticking to 2-4 paths per hook.12Build Your Best PlaybookHOW TO BUILD A BOT HOOKNow that you understand all of the pieces that go into a hook,lets take a closer look at how you build one.OPTION 1:SINGLE BLOCK HOOKBuilding a single block hook is simple because it only requires one block.Since these hooks are used when theres one clear goal in mind,we recommend building your hook with the Ask Intent or Explain Purpose blocks.Both types of blocks assume why the site visitor is on the web page and lets them know how the bot can help them find what theyre looking for.Which block you choose largely depends on your preferred tone of voice.Its important to always remember to match your bot hooks to your overall brand voice.Here are some examples:ASK INTENT Need help with _?What are you here for?Want to know more about _?Have questions about _?Do you have a question about _?Interested in _?EXPLAIN PURPOSE Im here to help you _.Our experts are here to help!I can help get you in touch with a sales expert.Were here to help.Chat with us.Even when using a single block hook,you should aim to have 2-4 button responses.This will allow the visitor to confirm the assumed intent or tell the bot that theyre looking for something else.13Build Your Best PlaybookOPTION 2:MULTI-PURPOSE HOOKMulti-purpose hooks allow you to get a bit more creative with your bot builds.Think about your own interactions with people.For example,when you walk into a caf,how do the baristas greet you?Consider what about those interactions keep you engaging again and again,and incorporate those elements into your conversational website strategy.Some common combinations we see in our customers best performing playbooks are:Greeting Ask Intent Greeting Ask Intent Explain Purpose Greeting Confirm Intent Offer Help Greeting Confirm Intent Present OptionsThanks for stopping by!Have any questions about company name?Thanks for stopping by!Have any questions about company name?I can get you in touch with a sales expert.Hi!I see youre researching company product.Would you like to schedule a meeting with one of our experts?Hi!I see your researching company product.Anything I can help with?14Build Your Best Playbook Greeting Explain Purpose Greeting Explain Purpose Ask Intent Greeting Explain Purpose Offer Help Greeting Explain Purpose Present Options Greeting Introduce Persona Explain Purpose Ask Intent Offer Help Hey there Were here to help.Hey there Were here to help.Want to know more about company solution?Hey there Were here to help.Can I point you in the right direction?Hey there Were here to help.Which of these options are you most interested in?Well,howdy there!Im Jesse the Cowbot.Here to be your personal website navigator.What brings you to the site today?Anything I can help you find?15Build Your Best Playbook Greeting Introduce Persona Offer Help Greeting Offer Help Youll notice that all of these examples include a greeting.We highly recommend including greetings in your hooks as a way to put some humanness into an otherwise digital experience.And,just like with the single block hooks,we recommend following up each of these hooks with 2-4 button responses for the site visitor to choose from.Well,howdy there!Im Jesse the Cowbot.Anything I can help you find?Welcome to company name!What can I help you with?LAST NOTE:Whether youre building a single block hook or a multi-purpose hook,the one thing you always want to keep in mind is your site visitor.Consider why the prospect may be visiting your page,what brought them there,and what they may be looking to do next which leads us to the next step.Want to take this chapter to go?Download it here.16Build Your Best PlaybookSTEP 2:GUIDE THE VISITOR DOWN THEIR PREFERRED PATHNow that youve got the attention of your site visitor,you want to make sure youre delivering on your promise that is,helping them get what they need.To do that,you need to build separate paths that lead to different outcomes.The paths and skills that follow your hook will largely depend on the main goal you hope to achieve with your playbook.Thats why its essential that you set that goal before you even begin building your playbook.Some examples of such goals are booking a meeting,signing up for a webinar,or self-serving support via a help doc.Your“happy path”will be the one that brings your visitor towards that ideal goal.You should first choose a button response that guides your visitor down that ideal path and then include 1-3 additional paths in case they have different needs.For example,if the visitor isnt ready to book a meeting,you might want to take them down a path that allows them to get more information on a specific product,submit feedback,or start a free trial.Remember that,even when youre using a playbook,youre still having a conversation with a human.So,once you build your path,read the button responses out loud and make sure that they are things you would actually say if you were having that conversation in person.PRO TIP:Button responses are a little like putting words into peoples mouths,so make sure that the tone of your button matches the tone of the overall path.For example,you wouldnt want to say,“Sounds great!”in response to the bot saying,“Were sorry youre experiencing an issue.Can I route you to an expert who can help?”17Build Your Best PlaybookSTEP 3:CAPTURE THE VISITORS EMAILAt some point in your chat conversation,youll likely want to gather a bit more information on your site visitor in order to gain a better understanding of exactly who is visiting your website.An email address is the minimum amount of personal information Drift needs to register the site visitor as a contact and personalize their buying journey accordingly.Unfortunately,not all site visitors will be rushing to give you that information.For this reason,its essential that you place your email capture skill in a place that makes it clear what value the site visitor will receive in exchange for their email address.HOW DO YOU KNOW IF YOUR EMAIL CAPTURE RATE IS“GOOD?”A playbooks email capture rate is calculated by dividing the number of people who submit a valid email address by the total number of people who are asked to submit an email address.We consider a good email capture rate for bot playbooks to be between 35%and 45%.18Build Your Best PlaybookHOW TO CRAFT A TOP-PERFORMING EMAIL CAPTUREThe success of your email capture skill comes down to timing and tone.1.TIMING:WHEN SHOULD YOU POP THE QUESTION?When it comes to asking“the question,”first think about how the question shows up within the broader context of your bot conversation.Consider the overall goal of the conversation and what you hope to achieve by getting the site visitors email.For instance,if capturing the email is necessary for a site visitor to download a piece of content,then you shouldnt hesitate to ask for it upfront.On the other hand,if the email is more of a nice-to-have,then its best to wait until later on in the bot flow to ask for it.You might do this,for example,if you want to ask a higher priority question that will help you better serve the visitors needs or if you want to build more rapport with them first.19Build Your Best PlaybookNo matter what the goal of your bot is,remember that every chat conversation requires a bit of give-and-take.A barista doesnt ask you to sign up for their loyalty rewards program before you place your order because they know that if they did,youd walk right back out the door.Instead,they wait until after theyve given you what you asked for.Similarly,you want to make sure youve already given something to your site visitor that incentivizes them to make the trade.Of the top-performing playbooks for email capture from the past year,70%asked for an email either right after the hook or at the very beginning of the qualifying flow(i.e.the flow of questions that help determine how qualified a site visitor is for your business).2.TONE:HOW SHOULD YOU ASK THE QUESTION?“Its not what you say,its how you say it.”Those are the words you want to live by as you plan out your email capture message.When asking for your site visitors personal information,make sure to think about how the recipient will perceive the question.Ideally,you want to ask the question in a way that builds on your relationship with the site visitor,instead of breaking it down.Consider these two questions when crafting your bot copy:20 Build Your Best Playbook1.Why do you need their email address?Dont be cagey about why youre asking the site visitor for their email address.Building trust is key if you want to get the visitor to share their email with you,so be transparent about why youre asking for it.Will the email help you find their account faster?Connect them to the right sales rep for a more productive conversation?Stay connected in case of a disconnection?Let them know by adding that context to your question!2.What type of email address do you need?At this point in the conversation,specificity is key.Do you need a business email,or will any email address do?By being clear in your request upfront,you can diminish the need for back-and-forth later on.PRO TIP:We recommend including two email capture requests within your qualifying flow.This ensures that youre getting the email that will be most helpful for understanding your site visitors while also weeding out any spam email addresses that may have been submitted.21Build Your Best PlaybookEMAIL CAPTURE EXAMPLESOnce youve considered timing and tone,youre ready to draft your email capture copy.As always,remember to keep your overall brand voice in mind when writing your message.Here are some examples from our customers top-performing playbooks to get you started:Before we start,what is your business email?Could you please provide the email address for your account?What is the best email address to contact you at?In case we get disconnected,is there an email address we can reach you at?Just one last thing.We need your email address to send you details about the program Great!To send you some information about how we work with organizations,what is your email address?Want to take this chapter to go?Download it here.22Build Your Best PlaybookSTEP 4:QUALIFY YOUR SITE VISITORSHOW DO YOU KNOW IF YOUR QUALIFYING FLOW IS GOOD?As we mentioned with the email capture skill,the order in which you ask for and offer things to your website visitors matters.If you ask your site visitor for a meeting before understanding who they are and what theyre looking for,chances are that the meeting wont happen and will be unproductive even if it does.This leads to a frustrating experience for both you and the buyer.So,how do you make sure that youre not jumping the gun in your conversations?It all comes down to your qualifying flow.This is the part of your bot conversation where you determine how strong of a fit your site visitors are for your business.By taking the time to consider which questions you need to ask to best understand who your site visitor is and what theyre looking for,you can build a bot flow that guides your site visitor to the right resource for them be it a human or self-serve content.With the right qualifying flow in place,your buyers will want to spend more time with your brand instead of looking for another option.PRO TIP:With the help of AI,Drift can remember these qualifying flows so that your site visitors dont have to go through the same one every time they come back to your website.Its our way of making them feel like a regularA successful qualifying flow gathers all of the basic information about your buyer before a human-to-human meeting takes place.When crafted in the right way,your qualifying flow will make conversations more productive right off the bat.Not to mention that it will also deflect unwanted site traffic away from your sales reps,23 Build Your Best Playbookwhich helps ensure that your reps are only talking to the people who are most likely to buy.While the quality of your qualifying flow will be measured differently based on your playbooks end goal,for the sake of this guide,we determined a qualifying flows success by the rate of meetings booked through the bot conversation.You can calculate this meetings booked rate by dividing the number of people who opt to book a meeting by the total number of site visitors invited to schedule one.Weve determined a good meetings booked rate to be around 11%.THE RIGHT WAY TO ORDER YOUR QUALIFYING FLOWCrafting a successful qualifying flow comes down to finding the right balance of questions enough to get you the information you need but not too many that you exhaust your site visitor and risk them leaving the conversation altogether.Weve found that the best qualifying flows are limited to 3-5 qualifying questions.And,unless there are any additional,non-critical questions you want answered,asking for a meeting should always be last on that list.24 Build Your Best PlaybookWhen thinking about what questions to ask,consider what information is the most important for you to know in order to qualify your site visitor,and leave all the other questions to your sales team.Of the top-performing playbooks,these are the four qualifying questions that most commonly preceded the meeting question:1.Phone capture(90%)What is your phone number?2.Email capture(85%)What is the best email address to contact you at?3.Product specific(40%)Which of our features interests you the most?4.First Name/Last Name/Full Name(30%)Can I get your full name?25 Build Your Best PlaybookPRO TIP:Just like when placing your email capture,remember that,when building your qualifying flow,every conversation requires a bit of give-and-take.So,make sure that,before you even start your qualifying flow,youve already given the site visitor an incentive to answer your questions.This could be something like delivering a piece of content,providing support,or answering basic product questions.Want to take this chapter to go?Download it here.26 Build Your Best PlaybookPLAYBOOK COMPLETECongratulations!By following these four steps,youve successfully built a basic,high-performing Drift playbook.But,the work of a playbook pro is never done.Even after your playbook goes live,make sure that you are continuously checking your chat data report and leveraging A/B testing to monitor your playbook performance and optimize for more conversions.By following all of these steps to a tee,you will be able to deliver the right experience to every buyer,every time and youll have your own group of regulars in no time.GO BEYOND THE PLAYBOOKSWhile this book covers data-backed playbook best practices,we also tapped some Drift power users to speak to their favorite conversational website plays plays that go beyond the playbooks.Check out the recordings to get more insight into how you can create a comprehensive conversational website experience that builds trust and revenue for your Listen to the ExpertsBook a Demo
2024-06-18
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Employer Brand Index 2024June 3 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 4Foreword 6David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 10Methodology 14Country Analysis 20Employer Brands in the UK 22Employer Brands in South Africa 24Employer Brands in China 26Employer Brands in France 28Employer Brands in Germany 30Employer Brands in India 32Employer Brands in Italy 34Employer Brands in Japan 36Employer Brands in Saudi Arabia 38Employer Brands in Malaysia 40Employer Brands in the Netherlands 42Employer Brands in South Korea 44Employer Brands in Spain 46Employer Brands in Trkiye 48Employer Brands in UAE 50Employer Brands in USA 52Our Services 54Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancyFor business enquiries,please contact:Richard HaighManaging DFor media enquiries,please contact:Penny ErrickerGlobal Press EFor all other enquiries: 44 207 389 ForewordDavid Haigh Chairman&CEO,Brand Finance6Brand Finance Employer Brand Index use their brands to compete for more than just customers.Prospective and current employees are also influenced by brands,so a successful employee branding proposition can substantially raise the level of talent a company is able to employ and retain.This,in turn,can have a quantifiable financial impact on the bottom line.Companies recognise the stakes and are fiercely competing to ensure they have teams in place with the necessary skills and experience to add value.In that context,it is no surprise that Brand Finance is increasingly asked to benchmark companies against their peers competing for the same talent.The inaugural Employer Brand Index answers that call by indicating what prospective employees think about when considering where and whether to apply for jobs.The data assesses perceptions such as brand reputation and sustainability to demonstrate the effect those measures have on the overall outcomes of a companys approach to hiring and retaining top talent.The results can be used to calculate the financial implications of employer branding.When researching the Employer Brand Index,our team asked about respondents perceptions of their current employer,but we did not include those responses in the overall index.In bespoke projects we have measured how employees feel about their work environments and modelled the financial effects of easier and higher quality recruitment,more effective and engaged staff,and higher retention,which of course translates into lower costs for recruitment and retraining.The questions in this study were the same when asking about external views on other employers,or internal views of the respondents current employer.We ran two sets of analyses with these results.Using the external viewpoints,we calculated the drivers of importance for consideration to apply for an employer,and using the internal viewpoints,we calculated the drivers of retention what talent mulls over when considering whether to remain or resign.A LinkedIn report on global talent trends finds that hiring continues to decline,but the rate of decline is slowing,indicating a stabilisation.According to LinkedIn chief economist Karin Kimbrough,employers are hiring but at a more cautious pace,and employees are staying put for longer.As companies gradually ramp up their talent acquisition,competition for the best workers will intensify,and it will be increasingly important that talent strategies are data-driven and incorporate the perception of employer brands.Hiring decisions are high stakes in a rapidly evolving market where outstanding employees are necessary not only to stay ahead of innovation,but to boost resilience against labour market shifts and macroeconomic volatility.Data such as the Employer Brand Index equips companies with the information and intelligence they need to make the right decisions in their quest to attract top talent and build optimal teams.Ranking A 1110Brand Finance Employer Brand Index 2024Ranking AnalysisIn 2024,companies are battling in a war for talent,and theyre using their brands to secure a victory.Last year,the job market was more resilient than anticipated considering geopolitical volatility and rising inflation,but the economic slowdown is expected to catch up with job creation in 2024.The International Labour Organization(ILO)forecasts a slight rise in unemployment,as rapidly advancing technological development continues to test labour market resilience.To effectively navigate these conditions,employers must ensure their retention strategies effectively reduce turnover to boost their own workforce resilience,while attracting the best candidates from the pool of 2 million workers expected to join the labour market as ILO predicts the global employment rate to rise 1%Employer branding is the cornerstone of any talent strategy as candidates increasingly consider the values and reputation of a company when deciding whether to join or stay.The Brand Finance Employer Brand Index(EBI)contains indispensable insights to inform talent recruitment strategies,based on surveys of respondents in dozens of sectors,located in 16 countries.Brand Finance researchers gathered respondents opinions of various brands to determine how strongly theyre perceived as a desirable place to work based on factors ranging from vision to business strategy to training to salaries to culture.These responses were then incorporated into a drivers analysis to identify which were the most important to decision making.The responses were benchmarked against other brands in the respective countries to compile the final index.Benchmarking in this way accounts for differences in response patterns in each market.Attitudes vary widely depending on locationThe results of this study highlight how different attitudes are by country.This variation emerges both in broad attitudes towards sectors,as well as in what drives prospective employees to want to join and stay at an organisation.For example,in the U.S.,Korea and Trkiye,having a prestigious brand is the most important driving factor on why people join companies,while it is one of the least important reasons in Japan,China,India,and Malaysia.In UAE,Saudi Arabia and France,a sense that the work will be enjoyable and rewarding is the most important factor people think about when considering a new role.Interesting insights also emerge when comparing why people consider accepting roles with employer brands versus why they stay.In all three countries where the allure of a prestigious brand is a top factor in attracting employees,it is the least important reason why they wish to stay.In these cases,factors like enjoyable and rewarding work or salary and remuneration become the most influential factors.In Italy,there is a similar shift in whats important to employees as they move from accepting a role to thinking about whether to stay at an employer.When attracting Italian talent,an inspiring vision is the most important driver,but for retention,this drops to the seventh position-a great work-life balance rises from the twelfth to the top spot.Understanding these nuances presents a powerful advantage for companies developing and refining their employer brand strategies.This perception data enables employers to tailor their approach to top talent with a focus on what matters most to candidates within specific markets while addressing the needs of both prospective and current employees.Understanding market-specific employer brand perceptions and wider industry trendsThe 2024 Employer Brand Index research is focused solely on the perceptions of respondents within each brands home market,therefore,comparing raw scores across markets can be misleading.However,the data does shed light on broader trends regarding how different sectors are perceived in different markets,again revealing significant differences in these perceptions based on location.ApparelApparel is big draw for talent,particularly athletic wear.Puma,Adidas,and Nike are each perceived as winning employer brands in their respective markets Puma,with an Employer Brand Index score of 98.5 out of 100,and Adidas(96.6)were the top two employer brands Ranking Analysisin Germany,Nike(93.1)scored highest in the U.S.,and Zara(87.1)was the second highest in Spain.Pumas high Employer Brands Index score stems from its scale.Customer perception is heavily influenced by mental availability and the same holds true for potential employees-Puma scores exceptionally well in familiarity among those in the apparel industry in Germany.The company is also perceived strongly on image drivers,for instance,87%of respondents in Germany agree that Puma has A great business strategy.In each of the 15 drivers,Puma is considered top or close to the top in the market,most notably in having an inclusive workplace culture capable of attracting top talent,ensuring work is enjoyable and fun,and being an employer who is considered well managed and governed.Adidas and Nikes high Employer Brand scores can be attributed similarly to Pumas,driven by their strong consideration and familiarity.AirlinesWith a reputation for offering travel opportunities and perks,air travel is viewed as an aspirational industry and airlines have successfully cultivated high Employer Brand perceptions within their home markets.This is particularly evident in the cases of flag carrier airlines Emirates(97.0)and Turkish Airlines(93.8),both of which rank first in their respective markets.These airlines score well in areas such as training and development,competitive salaries,and overall employer reputation.Within the UAE,93%of respondents agree that Emirates has An inspiring vision,while 94%agree that it has A great reputation an employer and 96%agree that the brand has A great internal culture and Employs top talent in the industry.TelecomsPerceptions of telecoms brands as employers in the west has changed.20 years ago the brands were seen as exciting and dynamic.Those feelings have since subsided and the mantle has passed to Middle Eastern brands.In the research,prospective employees rated 13brands such as e&(etisalat and)(87.4),stc(85.0),and Turkcel(84.6)particularly highly within their home markets.In the Middle East,its an industry on the rise,where leading brands are perceived as at the forefront of innovation and as advancing their countries economic progression.In comparison,telecoms brands in Western Europe and North America,such as the UKs Vodafone and BT,face threats of commoditisation and only a handful make the top 10 in their respective markets.95%of respondents in the UAE agreed that e&(etisalat and)is A prestigious brand and 88%agreed it has An inspiring vision.Similarly,85%and 89%agreed the same about stc in Saudi Arabia.In comparison in the UK,only 65%and 59%agreed with the same statements for BT(67.4)and 75%and 61%for Vodafone(61.7).BanksBrand Finance data reveals that banking brands are similar to telecoms in that there is a key region where the perception is different from the global view.Banking brands in Europe and North America are now less respected as employer brands than counterparts in markets such as South Africa.Four of the top six rated employer brands in South Africa were from the banking industry:Standard Bank(90.0),First National Bank(80.0),ABSA(79.5)and Nedbank(74.3).Standard Bank scores a perfect 10 in 5 separate metrics,including the top two most important drivers of consideration:Employs top talent in the Industry and The work is enjoyable and rewarding.In North America and Europe,banking brands perform poorly in comparison to other parts of the world.One explanation could be that in Europe and North America,the trust and respect associated with banks has been eroded by financial crises and scandals,while in other markets,the banks are not encumbered with those legacies and maintain a perception as respectable employer brands.Chase(59.6),the highest ranked U.S bank in the study,saw only 66%of US respondents agree that it had An inspiring vision,64%agree it had A great business strategy,and 56%agree it had A great Ranking Analysisinternal culture.In comparison,Maybank(92.2),Malaysias top ranked employer brand,saw a considerably higher 88%,88%and 79%of respondents agree with the same claims.FMCGWithin the Fast Moving Consumer Goods (FMCG)industry the research found that generally,more sophisticated European and North American markets saw higher perceptions of employer brands in this sector.This was particularly the case in Italy where Lete(79.3),Loacker(78.7)and San Benedetto(76.5)all featured within the top five employer brands in the country.TechLeading technology-producing countries,such as Japan and South Korea,unsurprisingly have tech brands as some of their leading employer brands.Five of the top ten Japanese employer brands hail from the tech or electronics sectors.Japanese candidates awarded Sony(85.3)leading scores for having A prestigious brand and reported strong perceptions of Sony providing enjoyable and rewarding work,which is the top driver of employee consideration and retention in the country.In South Korea,the various Samsung and SK brands occupy six positions out of the top ten employer brands in the country.Oil&GasOil and gas employer brands top three markets in the research:the UK(BP 75.0),Spain(Repsol 87.1)and Saudi Arabia(Aramco 86.6).All three brands have made concerted efforts to attract top talent a battle for STEM workers made increasingly competitive by the rise of big tech companies.These recruitment efforts appear to have paid off for Aramco and BP-89%and 80%of respondents in their home markets agree that they Employ top talent in the industry.However,Repsol has room to build a stronger perception for this metric with 60%of respondents in Spain agreeing that it employs top talent.MethodologyResearch Methodology2024 Employer Brand IndexMarkets of ResearchThe Index offers insight into internal and external perceptions of employer brands in up to 16 markets of research,providing a baseline for strategies to attract employees. Financial Services(Banking and Insurance) Telco,Media,Tech(including IT Services) Oil&Gas/Energy Professional Services (Commercial/Legal Services) Retail Automotive (selected markets) FMCG (selected markets)Industries Target Industry Professionals Full Time or Part Time EmployedTarget Audience Q4 2023 Fieldwork for Q1 2024 Results Survey Time Period Online Interviews Survey Method Top Brands from Brand Finance Rankings 16 Markets of Research 11,000 RespondentsSurvey Coverage16Brand Finance Employer Brand Index 2024Key Survey Questions ABackground and Selection questions1What best describes your current situation?2From the list below,please choose the one that best describes your seniority level at your company.insert List3What department do you work in?insert List4Please select the industry of your current employer:insert List5And now please select the industry/industries you have worked in previously/are/would seriously consider and are knowledgeable about:insert List6What is the name of your current employer?autocomplete open ended7How many years have you been working for your current employer?8Roughly,what is the total number of employees in your company?9Which of the below best describes the scale of your companys operations?10Are you?select Gender11What is your age?BQuestions about current Employer1How likely are you to recommend current place of work as an employer to yourfriends and family?2To what extent do you agree or disagree with these statements about your current employer?3How would you rate your current motivation to perform well for yourself and the business at your current employer?4Which of the below statements best describes your position regarding your current role?CQuestions about other brands1How familiar are you with this brand organization thinking about it as an employer?2When thinking about the following brands,indicate how much the following statement applies?3Would you consider working for any of these brands?insert ListDList of Image Statements 1Salaries and remuneration are excellent2Offers excellent training and development opportunities3Employs top talent in the industry4The work is enjoyable and rewarding5An inspiring vision that matches my values6A great business strategy7A great internal culture8A great work life balance9A great reputation as an employer10A prestigious brand11The company is committed to the environmental aspects of sustainability(e.g.climate change,avoiding waste/pollution,preservation of wildlife etc.)12The company is committed to the social aspects of sustainability(e.g.flexibility,equality,diversity etc.)13The company is accommodating to staff at all stages of life and from all backgrounds14The company is being well managed and governed(e.g.has a competent,diverse,and experienced leadership,treats customers and suppliers fairly,not corrupt etc.)15The company offers good flexibility through hybrid working from home or fully remote optionsResearch MethodologyResearch Methodology2024 Employer Brand Index StructureThe Brand Finance 2024 Employer Brand Index is based on an anonymous online survey of part-time and full-time employees in the target industries in 16 markets to understand external perspectives of the worlds biggest employer brands.The index is based on direct responses from potential employees.The assessment is based on responses of those familiar with brands in the same industry as their current employer,as well as 15 employer-related attributes in 6 key topics and finally,a question on whether they would consider applying to the brand.In addition,the respondents were asked the same set of statements about their current employer.However,these were not included in the final Employer Brand Index and have been used to analyse what drives retention within brands.The brand attribute questions are asked on a 5-point Likert Scale.Employer Brand IndexAppeal50miliarity25P%of the weighting of the Employer Brand Index is split between Familiarity and Consideration.Well-known brands tend to attract a higher volume of applicants and therefore,have a larger pool from which to select the best talent.50%of the weighting is split between the 15 drivers in accordance to their importance weighting in each market.These weightings vary on a country by country basis.Salary&BenefitsDevelopmentLeadershipCultureSustainabilityBrandConsideration25%ValueDrivers50% 1918Brand Finance Employer Brand Index 2024Country A 2322Brand Finance Employer Brand Index 2024Employer Brands in the UKReputation as an employer and being a prestigious brand were the top two drivers of prospective employees considering their next employer in the UK,comprising 9.7%and 8.3%of decision-making.However,once in a place of work,these dropped down the list to 5.9%and 1.8%,respectively,of the reasons people remain at their employer.These drivers were replaced by the work is enjoyable and rewarding and salaries and remuneration,demonstrating that although brands and reputation will get people in the door,that isnt what makes them stay.Looking at the Top 10 Employer Brands,BP,claims the top spot after a successful campaign in 2023 around its new EVP.It was closely followed by two long standing and well-loved UK institutions,Marks&Spencer,a high street retailer,and the BBC,the UKs public service broadcaster.At an individual employee driver level,it is noteworthy that the three branches of the armed forces come in first,second and third on Offers excellent training and development opportunities,the order of which will no doubt cause rivalry and friendly contention.Reckitt,the consumer goods manufacturer,features in the medal table on no less than 9 of the 15 drivers,and despite not being as well-known as some of the other brands in the Employer Brand Index,it outperforms those who are familiar with it,with the highest driver score of any brand in the ranking.The study covered a total of 186 brands in the UK.To learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in the UK2024 RankBrandIndustryEBI1BPOil&Gas75.02Marks&SpencerRetail&e-Commerce75.03BBCMedia74.54ShellOil&Gas73.65SkyTelecoms73.46TescoSupermarkets72.77O2Telecoms71.28UnileverRetail&e-Commerce71.19NHSGovernment67.910BTTelecoms67.411BarclaysBanks66.212EETelecoms65.913British American Tobacco Plc Tobacco65.914BootsRetail&e-Commerce65.715GrantsSpirits65.316WarburtonsFood64.117MorrisonsSupermarkets62.518ReckittRetail&e-Commerce62.419British AirwaysAirlines62.220The TelegraphMedia62.0Responses gathered from those working in the respective industry of each brand.3(Three);AIG;Aldi Sd;Allen&Overy;Allianz;Amazon;AON;Arcadis;Argos;Arriva;Arup;Asda;Associated British Foods;AstraZeneca;Aviva;B&M;B&Q;BAE Systems;Bain&Company;Baker Tilly;Bank of Scotland;Barclays;Barratt Developments;BBC;BCG;BDO;Beavertown Neck Oil;bet365;Blackrock;Boots;BP;Brand Finance;Brewdog;British Airways;British American Tobacco Plc;British Gas;Britvic;BT;Bupa;C&C Group;Camden Hells;Capgemini;CBRE;Centrica;Churchill;Clifford Chance;Compass Group;Conagra;Coutts;Crowe Horwath;Debenhams;Deloitte;Diageo;Direct Line;dpd;DS Smith;E.ON;Edrington;EE;Elsevier;EY;Financial Times;First Direct Bank;First Rail;Freshfields Bruckhaus Deringer;FTSE Russel;Gatwick Airport;giff gaff;Goldman Sachs;Good Energy;Google;Grant Thornton;Grants;Greggs;GSK;Halifax;Heathrow Airport;Homebase;HSBC;Iceland;Imperial Brands Plc;INEOS;Infosys;Interbrand;ITV;J.P.Morgan;JD Sports;JLL;John Lewis;Johnson Matthey;Kantar;KPMG;Landor;Legal&General;Lidl;Linklaters;Lloyds Bank;LSEG;LV=(Liverpool Victoria);Marks&Spencer;Mars;McCann;McKinsey;Metro Bank;Microsoft;Mondelez;Monzo;Morrisons;Mott MacDonald;National Grid;Nationwide Building Society;NatWest;NHS;npower;O2;OC&C;Ocado;Ogilvy;Oliver Wyman;Openreach;Ovo;PA Consulting;Parcelhub;PepsiCo;Persimmon;Plusnet;Post Office;Prudential;PwC;randstad;Reckitt;Revolut;Rothschild&Co;Royal Bank of Scotland;Royal Mail;RSM;Sage;Sainsburys;Sainsburys Bank;Schroders;Scottish Power;Scottish Widows;Screwfix;Segro;Shell;Shell Energy;Siegel Gale;Skipton Building Society;Sky;Slaughter and May;Sports Direct;Standard Chartered;Starling Bank;SYKES;TalkTalk;Tata Global Beverages;Tate&Lyle;TCS;Tesco;Tesco Bank;The Army;The Coca-Cola Company;The Co-operative;The Cooperative Bank;The Guardian;The RAF;The Royal Navy;The Telegraph;The Times;Thomson Reuters;Transport for London;TSB Bank;TUI;Unilever;Utility Warehouse;Virgin Media;Virgin Money;Vodafone;Waitrose;Walkers;Warburtons;Waterstones;Wolff Olins;Wolters Kluwer;WTW;Yorkshire Tea All Brands SurveyedSalaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationBBCShellO2Familiarity NHSBBCTescoSalaries and remuneration are excellent FTSE Russell Clifford ChanceINEOSOffers excellent training and development opportunities The Army The RAFThe Royal NavyEmploys top talent in the industry UnileverReckitt The TelegraphThe work is enjoyable and rewarding Reckitt INEOSFTSE Russell An inspiring vision Reckitt UnileverGood EnergyA great business strategy Reckitt Associated British FoodsGood EnergyA great internal culture EdringtonReckitt Good EnergyA great work life balance Good Energy Reckitt Associated British FoodsA great reputation as an employer Marks&Spencer DiageoAssociated British FoodsA prestigious brand Marks&Spencer ReckittUnileverThe company is committed to the environmental aspects of sustainability Good Energy FTSE RussellReckittThe company is committed to the social aspects of sustainabilityGood Energy INEOS FTSE RussellThe company is accommodating to staff at all stages of life and from all backgroundsLSEG Good EnergyFTSE RussellThe company is being well managed and governed INEOS ReckittGood EnergyThe company offers good flexibility through hybrid working from home or fully remote optionsLSEGEdringtonGood EnergyDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 2524Brand Finance Employer Brand Index 2024Employer Brands in South AfricaIn South Africa,perceptions of employing top talent and“enjoyable and rewarding”work were the two most important drivers of consideration.At the same time,“a great internal culture”was the most critical driver of employee retention.Standard Banks high Employer Brand Index(EBI)score,the highest score by almost 10 points,is driven by many outstanding scores,where the bank scores a perfect 10.Standard Bank scores a perfect 10 in 5 separate metrics,including the top two most important drivers of consideration,“Employs Top talent in the Industry”and“The work is enjoyable and rewarding”.First National Bank,the second strongest South African brand in the ranking,also scores a perfect 10 in“The work is enjoyable and rewarding”and high scores in“A prestigious brand.”Banks and Insurance companies dominate the medal table.Still,Woolworths,a retail brand,is notable for its outstanding scores in several metrics,such as“A great internal culture”and“The Company is being well managed and governed.”The study covered 100 brands in South Africa,providing a comprehensive overview of the market and employee engagement.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in South Africa2024 RankBrandIndustryEBI1Standard BankBanks90.02First National BankBanks80.83WoolworthsRetail&e-Commerce80.14AbsaBanks79.55VodacomTelecoms76.96NedbankBanks74.37Old MutualInsurance73.88SanlamInsurance66.49Metropolitan HealthInsurance65.910SasolOil&Gas65.811OUTsuranceInsurance65.812ClicksRetail&e-Commerce65.613MomentumInsurance64.214Dis-Chem PharmaciesRetail&e-Commerce63.915Capitec BankBanks63.416Food Lovers MarketSupermarkets62.617EngenOil&Gas61.818BidvestExchanges61.519CheckersSupermarkets61.220LibertyInsurance61.0Responses gathered from those working in the respective industry of each brand.Standard Bank;First National Bank;Woolworths;Absa;Vodacom;Nedbank;Old Mutual;Sanlam;Metropolitan Health;Sasol;OUTsurance;Clicks;Momentum;DIS-CHEM PHARMACIES;Capitec Bank;Food Lovers Market;Engen;Bidvest;Checkers;Liberty;Pick n Pay;Investec;MultiChoice;JSE;MTN;game;African Bank;Discovery;Wesbank;Telkom;Santam;TymeBank;Rand Merchant Bank;Builders Warehouse;Hollard;PSG;Clientele;Auto&General;Mweb;Sappi;Afrihost;Mondi;Naspers;Liquid Telecoms;iConnect;Google;Microsoft;Pep;Shell;Cell C;Eskom;Jet;accenture;Spar;OK Furniture;Incredible Connection;U-Save;Coronation;Lewis;Chevron;Shoprite;SaveRight;Choppies;Tiger Brands Ltd;Truworths;Clover Industries;The Coca-Cola Company;Unilever;Nederberg Wine;Mediclinic;Netcare;Sedgwicks Old Brown;Mr Price;Heineken;Rcl Foods;Robertson Wine;Deloitte;Bain&Company;Distell;Oceana Group;Transnet;Dimension Data;Life Healthcare;KPMG;TCS;PwC;Nestl;Growthpoint Properties;McKinsey;EY;Certivatic;OC&C;Sinopec;BCG;Grant Thornton;BDO;RSM;Oliver Wyman;Ab Inbev;Italtile All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationStandard BankFirst National BankVodacomFamiliarity VodacomTelkomMTNSalaries and remuneration are excellent PSGInvestecJSEOffers excellent training and development opportunities AbsaWoolworthsPSGEmploys top talent in the industry Standard BankFirst National BankBidvestThe work is enjoyable and rewarding Standard BankRand Merchant BankMetropolitan HealthAn inspiring vision Old MutualMetropolitan HealthMomentumA great business strategy Standard BankWoolworthsTymeBankA great internal culture WoolworthsAbsaMomentumA great work life balance AbsaSanlamMomentumA great reputation as an employer NedbankSanlamPSGA prestigious brand WoolworthsStandard BankOld MutualThe company is committed to the environmental aspects of sustainability WoolworthsFood Lovers MarketPSGThe company is committed to the social aspects of sustainabilityOld MutualSanlamRand Merchant BankThe company is accommodating to staff at all stages of life and from all backgroundsJSEInvestecPSGThe company is being well managed and governed WoolworthsStandard BankRand Merchant BankThe company offers good flexibility through hybrid working from home or fully remote optionsPSGLibertyOld MutualMost ImportantConsiderationConsiderationRetentionRetentionLess ImportantTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 2726Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in ChinaChinese individuals prioritise factors such as achieving a healthy work-life balance,engaging work,and competitive salaries when considering joining a company.However,the significance of these factors shifts over time,with well managed and governed and governed organisations becoming the top priority for long-term commitment.Ultimately,the decision to remain with a company is influenced by broader organisational dynamics,including management practices,workplace culture,and social responsibility efforts.WeChats robust EBI is driven by its influence in the media sector and the reputation of its parent company,Tencent,in the technology industry.The high EBI underscores WeChats commitment to providing competitive salaries,comprehensive benefits packages,and fostering a positive work environment,all of which serve to attract and retain top-tier talent.The medal table prominently features six liquor companies(Luzhou Laojiao,Tsingtao,Yantai Changyu,Zhujiang,Yanjing,Wuliangye Yibin)and six retail brands(Easy Joy,Freshhema,Suning,Intime Department Store,Tmall,Alibaba).While these names might not be globally popular,their presence highlights Chinas thriving domestic employer market.These companies excel at attracting talent despite lacking international fame,suggesting a strong employer branding focus within the Chinese market.The study covered a total of 159 brands in China.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in China2024 RankBrandIndustryEBI1WeChatMedia86.32SF ExpressLogistics85.13HuaweiTechnology83.64TencentMedia81.65TikTok/DouyinMedia80.36ICBCBanks79.37JD LogisticsLogistics77.78TaobaoRetail&e-Commerce74.99JD.comRetail&e-Commerce74.410HaitianFood72.511AlibabaRetail&e-Commerce71.612BaiduMedia71.413TmallRetail&e-Commerce69.414iQiyiMedia68.515China MobileTelecoms68.516FreshhemaSupermarkets68.117Master KongFood68.118WeiboMedia67.619Agricultural Bank Of ChinaBanks67.520China TelecomTelecoms67.1Responses gathered from those working in the respective industry of each brand.WeChat;SF Express;Huawei;Tencent;TikTok/Douyin;ICBC;JD Logistics;Taobao;JD.com;Haitian;Alibaba;Baidu;Tmall;iQiyi;China Mobile;Freshhema;Master Kong;Weibo;Agricultural Bank Of China;China Telecom;China Unicom;Yili;Bank of China;Xiaomi;China Construction Bank;China Merchants Bank;Wuliangye Yibin;Bilibili;Tsingtao;Mengniu;Kweichow Moutai;Nongfu Spring;China Life;Postal Savings Bank;Xiang Piao Piao;Luzhou Laojiao;Meituan;OPPO;Yanjing;GD Power Development;China Post;Vivo;Lenovo;Toutiao;GOME;Bank of Communications;Watsons;State Grid;BYD;Suning;Want Want;Bright Dairy;ZTE;China Resources Enterprise;Industrial Bank;Sinopec;CHINA YANGTZE;NetEase;PetroChina;Vitasoy;Yantai Changyu;EMS;Ping An Bank;Guangzhou Development Grp;Liuge Hetao;Datang Power;Ping An;China CITIC Bank;China Everbright Bank;PICC;Shanghai Pudong Development Bank;Zhujiang;Easy Joy;Hebei Hengshui Laobaigan;Vanguard;Intime Department Store;Jiangsu Yanghe;Huadian Power International;T Group;Geely;Wanhua;ENN;GAC;Shede Spirits;SPIC;Pinduoduo;China Minsheng Bank;YY Live;Taikang;CNPC;Youku;VIP.com;Shanxi Xinghuacun Fen Wine;CGN;Shuanghui Group;Huaneng Power International;Xinjiang Zhongtai Chemical;CNOOC;Red Star Macalline;Anhui Gujing Distillery;Wilmar;Easyhome;China Guangfa Bank;Cainiao;Cosl(China Oilfield Services Limited);Yunda Express;Nio;New World Department Stores;Zto Express;Orient Securities;Huya;Shiji Hualian;Bank of Nanjing;Changan;Rongsheng Petrochemical;FAW;Lianhua Supermarket;Hua Lian Supermarket;STO Express;Yonghui;CHINA CINDA;Xpeng;Shenzhen Kaifa Technology;China Cosco Shipping;Zhong An;Saic Motor;China Pacific Insurance;YTO Express;Guotai Junan Securities;Sinotruk;Li Auto;Great Wall;JAC Motors;BAIC Group;Chery;Dongfeng;Foton;Yutong;Fulongma;Seres;Joy City;Loncin Motor;Best Express;Google;Microsoft;PwC;BCG;Grant Thornton;McKinsey;OC&C;Bain&Company;Deloitte;KPMG;RSM;BDO;EY;Baker Tilly;Oliver Wyman;Crowe Horwath All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationWeChatSF ExpressTikTok/DouyinFamiliarity SF ExpressWeChatTikTok/DouyinSalaries and remuneration are excellent HuaweiTencentiQiyiOffers excellent training and development opportunities HuaweiTencentWeChatEmploys top talent in the industry TencentHuaweiXiaomiThe work is enjoyable and rewarding Kweichow MoutaiIntime Department StoreYanjingAn inspiring vision HuaweiHaitianAgricultural Bank Of ChinaA great business strategy Luzhou LaojiaoICBCBank of ChinaA great internal culture Luzhou LaojiaoGuangzhou Development GrpXiang Piao PiaoA great work life balance HuaweiChina MobileTencentA great reputation as an employer Agricultural Bank Of ChinaTsingtaoWuliangye YibinA prestigious brand SuningTmallGD Power DevelopmentThe company is committed to the environmental aspects of sustainability CHINA YANGTZEGuangzhou Development GrpFreshhemaThe company is committed to the social aspects of sustainabilityLuzhou LaojiaoCHINA YANGTZEAlibabaThe company is accommodating to staff at all stages of life and from all backgroundsFreshhemaAgricultural Bank Of ChinaYantai ChangyuThe company is being well managed and governed Guangzhou Development GrpFreshhemaEasy JoyThe company offers good flexibility through hybrid working from home or fully remote optionsLuzhou LaojiaoZhujiangPing An BankTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 2928Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in FranceWhen evaluating potential employers,French individuals prioritise factors like enjoying and finding their work rewarding,having flexible hybrid/remote work options,and experiencing a positive internal culture.The most influential factor in employee consideration,enjoyable and rewarding work,is crucial for retention among French individuals.Furthermore,while competitive salaries and remuneration are not as highly weighted for consideration,they rank among the top priorities for retaining employees.EDF holds the highest EBI score in France,driven by its leading position in the French utility sector,widespread recognition,and domestic influence.This score reflects EDFs reputation as a top employer and a prestigious brand,known for its commitment to sustainability and ensuring that employee roles are fulfilling and impactful.The medal table features Danone 6 times,with three gold medals in Excellent Salaries/Remuneration,Employing Top Industry Talents,and having a Great Business Strategy.Bonduelle also features prominently,with over seven medals,6 of which are gold.Bonduelle is seen as best in class for a Great Vision,Internal Culture,Governance/Well Managed,and Commitment to Environmental and Social aspects of Sustainability.Overall,in France,food brands top the medal table 10 times,suggesting a strong employer branding focus across the industry,particularly for salaries/remuneration,sustainability,strategy and vision.The study covered 134 brands in France.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in France2024 RankBrandIndustryEBI1EDFUtilities95.02BonduelleFood81.43EnedisUtilities79.14DanoneFood75.15LOralCosmetics&Personal Care75.06NestlSoft Drinks74.77LactalisFood74.38EngieUtilities71.99AndrosFood68.110Yves RocherCosmetics&Personal Care67.811M6Media67.112Ebro FoodsFood64.913Canal Media64.914OrangeTelecoms63.215TF1Media63.116Total EnergiesOil&Gas61.417SNCFLogistics59.718BjorgFood59.519Free MobileTelecoms59.120VeoliaUtilities57.9Responses gathered from those working in the respective industry of each brand.EDF;Bonduelle;Enedis;Danone;LOral;Nestl;Lactalis;Engie;Andros;Yves Rocher;M6;Ebro Foods;Canal ;Orange;TF1;Total Energies;SNCF;Bjorg;Free Mobile;Veolia;Gerbl;Bouygues Telecom;Sodebo;La Poste;Decathlon;Ubisoft;Leroy Merlin;Airbus;La poste mobile;SFR;Crdit Agricole;Dassault Systemes;AXA;Legrand;Schneider Electric;Socit Gnrale;Capgemini;BNP Paribas;E.Leclerc;Somfy;Atos;COLISSIMO;Crdit Mutuel;Paris Aeroport;Carrefour;Ipsos;Maisons Du Monde;Caisse D?Epargne;Spie;Fnac;RATP;CHRONOPOST;Boursorama Banque;Darty;Cdiscount;Mondial Relay;Macif;BIOCOOP;La Banque Postale;Auchan;Crdit Industriel et Commercial;LCL;Galeries Lafayette;SEPHORA;Orange Bank;Castorama;Picard Surgels;Sodexo;Gan;COFIDIS;Lafarge;VEEPEE;Butagaz;Groupama;Intermarche;Banque Populaire;dpd;Brico Depot;Monoprix;NORAUTO;Casino;Conforama;Leader Price;Bricorama;Gant Casino;Franprix;Google;Microsoft;Remy Cointreau;LVMH;Grant Thornton;RSM;Pernod Ricard Sa;OC&C;PwC;Baker Tilly;BCG;Deloitte;Crowe Horwath;Bain&Company;EY;Enercoop;Happe;BDO;Oliver Wyman;AG2R La Mondiale;Sopra Steria;KPMG;Energem;Air Liquide;BPCE;Perenco;Renault;Varilux;ekWateur;Elior;Motul;Plante Oui;Arkema;McKinsey;Crdit du Nord;Unibail-Rodamco-Westfield;Asendia;Direct Assurance;DS;Bollor;Rexel;Sowee;CNP Assurances;Cetelem;CMA CGM;NATIXIS;Carrefour Banque;SOFINCOAll Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationEDFEnedisEngieFamiliarity EDFM6La PosteSalaries and remuneration are excellent DanoneLOralLactalisOffers excellent training and development opportunities LOralAtosEnedisEmploys top talent in the industry DanoneLOralUbisoftThe work is enjoyable and rewarding EDFUbisoftYves RocherAn inspiring vision BonduelleYves RocherDanoneA great business strategy DanoneEDFYves RocherA great internal culture BonduelleNestlGerblA great work life balance LactalisAndrosCapgeminiA great reputation as an employer BonduelleAirbusLOralA prestigious brand EDFGaleries LafayetteEnedisThe company is committed to the environmental aspects of sustainability BonduelleBjorgEDFThe company is committed to the social aspects of sustainabilityBonduelleBjorgEDFThe company is accommodating to staff at all stages of life and from all backgroundsLOralLactalisBonduelleThe company is being well managed and governed BonduelleDanoneLOralThe company offers good flexibility through hybrid working from home or fully remote optionsUbisoftDanoneDassault SystemesTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 3130Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in GermanyGerman individuals prioritise several vital factors when considering joining a company:enjoying and finding work rewarding,the employers reputation,a positive internal culture,and the companys prestigious brand.However,these factors are less influential in driving employee retention in Germany.The two most critical factors for retaining employees are excellent salaries and remuneration and an outstanding work-life balance.Overall,the survey results in Germany indicate that while the decision to consider companies is influenced by their reputation,prestige,and culture,retention is primarily driven by work-life balance and salaries.Pumas EBI score is driven by a perception of the brand,which cultivates an inclusive workplace culture capable of attracting top talent in the industry and ensuring work is enjoyable and fun.The ranking also sees Adidas in second place due to its perceptions of its great internal culture and ability to attract top talent.Additionally,Automotive brands feature greatly in the EBI ranking,with brands like Mercedes,Audi,Porsche,and BMW all performing well.Alongside topping the Germany EBI ranking,Puma also features prominently within the medal table,earning gold 9 times.Puma excels in both consideration and retention factors,seeing gold for work being perceived as enjoyable/rewarding,as well as salaries and remuneration being excellent.This success can be attributed to Pumas commitment to providing a positive work environment,competitive compensation packages,and opportunities for career growth.The study covered a total of 137 brands in Germany.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in Germany2024 RankBrandIndustryEBI1PumaApparel98.52AdidasApparel96.63MercedesAutomotive86.64AudiAutomotive83.15PorscheAutomotive80.06BMWAutomotive79.57Siemens GroupEngineering75.48BoschEngineering72.89VolkswagenAutomotive70.410SAPIT Services67.711T(Deutsche Telekom)Telecoms65.312SparkasseBanks63.613DMRetail&e-Commerce62.814LufthansaAirlines59.915KauflandSupermarkets59.016ProsiebenMedia54.317LidlSupermarkets54.018Aldi SdSupermarkets53.319DBLogistics53.020DaimlerAutomotive52.9Responses gathered from those working in the respective industry of each brand.Puma;Adidas;Mercedes;Audi;Porsche;BMW;Siemens Group;Bosch;Volkswagen;SAP;T(Deutsche Telekom);Sparkasse;DM;Lufthansa;Kaufland;T-Mobile;Prosieben;Lidl;Aldi Sd;DB;Daimler;Bayer;Siemens Energy;Deutsche Bank;RTL;1&1 Drillisch;Rewe;RWE;Edeka;E.ON;DHL;TUI;Man;BASF;Deutsche Kreditbank AG;Deutsche Post;Trivago;Zalando;Aral;Ergo;Allianz;Continental;Linde;Frankfurt Airport;Commerzbank;Landesbank Baden Wurttemberg(LBBW);OBI;Sparda Bank;Linde Material Handling;ARAG;Deutsche Postbank;MediaMarktSaturn;Aldi Nord;Rossmann;Evonik;Hapag-Lloyd;DZ Bank;Otto;Infineon Technologies;Muller;Deutsche Boerse;Freenet;ThyssenKrupp;IONOS;Team Viewer;DekaBank;1&1 Versatel;Hornbach;Metro;Bechtle(IT Services);Cancom;Debeka;Alnatura;Netto;Norisbank;Nuernberger Beteiligungs;Number26;Avia;Union Investment;Penny;Tchibo;Tchibo;Talkline;HypoVereinsbank;NORD/LB;Marktkauf;Vonovia;Karstadt;Real;Google;Microsoft;Hochtief;McKinsey;Danone;Dr Oetker;Deloitte;Jagermeister;Schwarzkopf;Abk Hell;Paulaner;PwC;Beiersdorf;Jacobs Douwe Egberts;Rotkaeppchen;Munich Re;EY;BayWa;Dr August Oetker;KPMG;BCG;IKB Deutsche Industriebank;Merck KGaA;Hamburg Sud;Grant Thornton;BDO;Denns(Dennree);Landesbank Berlin;Baker Tilly;Innogy;Bayerische Landesbank;Delivery Hero;Crowe Horwath;Hffner;Munich Airport;Covestro;Bain&Company;Uniper;Oliver Wyman;BayWa r.e.;50hertz;Versicherungskammer Bayern;RSM;Fuchs;Eurogate;Brenntag;OC&C;Deutsche Wohnen All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationPumaAdidasAudiFamiliarity PumaAdidasMercedesSalaries and remuneration are excellent PumaAdidasMercedesOffers excellent training and development opportunities Siemens GroupDaimlerPumaEmploys top talent in the industry PumaAdidasMercedesThe work is enjoyable and rewarding PumaAdidasSAPAn inspiring vision SAPAdidasPumaA great business strategy PumaAdidasSiemens GroupA great internal culture AdidasSAPPumaA great work life balance PumaAdidasSAPA great reputation as an employer PorscheDaimlerMercedesA prestigious brand SAPPorscheAudiThe company is committed to the environmental aspects of sustainability PumaAdidasRWEThe company is committed to the social aspects of sustainabilityPumaAdidasSiemens GroupThe company is accommodating to staff at all stages of life and from all backgroundsAdidasMercedesHapag-LloydThe company is being well managed and governed PumaDMT(Deutsche Telekom)The company offers good flexibility through hybrid working from home or fully remote optionsPumaAdidasSAPTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 3332Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in IndiaWhen deciding to join a company,Indian professionals prioritise factors such as the employment of top industry talent,flexible work options like hybrid or remote setups,and competitive salaries and benefits.However,when it comes to employee retention,the key drivers are enjoyable and fulfilling roles and an organisation with an inspiring vision that employees can relate to.Survey results indicate a distinction between the factors influencing job consideration and those impacting retention in India.While developmental and inspiring roles are crucial for retention,they are less significant in driving initial consideration.State Bank of India ranks as the top employer in India.Its high EBI score is driven by excellent recognition and consideration in India,being known for its wide network of branches and offering diverse financial products/services.The high EBI score highlights the State Bank of Indias effectiveness in attracting top industry talent,accommodating a diverse workforce,and providing a better work-life balance.Additionally,the presence of several Tata brands in the EBI ranking demonstrates the groups significant influence across various industries in India.The medal table sees food and supermarket brands dominating perceptions of commitment to environmental and social aspects of sustainability(Amul,Star Bazaar,Marico).Additionally,Tata brands see 8 medals,including gold for Tata Communications and Tata Consumer Products,demonstrating the groups excellent salaries,flexibility,and diverse range of opportunities.The study covered a total of 120 brands in India.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in India2024 RankBrandIndustryEBI1State Bank of IndiaBanks88.92AmulFood85.33Tata GroupEngineering80.34Tata DigitalMedia80.15Tata Consumer ProductsSoft Drinks79.66Tata MotorsAutomotive77.77ICICI BankBanks76.68TanishqRetail&e-Commerce75.49BritanniaFood75.310Tata PowerUtilities74.711FlipkartRetail&e-Commerce74.012Tata CommunicationsTelecoms74.013JioTelecoms73.614Reliance RetailSupermarkets72.715Maruti SuzukiAutomotive72.116HDFC BankBanks71.317LICInsurance70.918Bharat PetroleumOil&Gas70.019WiproIT Services69.920Big BazaarSupermarkets69.6Responses gathered from those working in the respective industry of each brand.State Bank of India;Amul;Tata Group;Tata Digital;Tata Consumer Products;Tata Motors;ICICI Bank;Tanishq;Britannia;Tata Power;Flipkart;Tata Communications;Jio;Reliance Retail;Maruti Suzuki;HDFC Bank;LIC;Bharat Petroleum;Wipro;Big Bazaar;Indian Oil;Reliance;National Dairy Development Board;Hero;Aditya Birla;Indian Bank;VI;Marico;Mahindra&Mahindra;Canara Bank;Godrej Properties;Havells;Indusind Bank;Union Bank of India;Hindustan Petroleum;SBI Life;Infosys;Tech Mahindra;Airtel;Ashok Leyland;Kingfisher;Axis Bank;Tata Play;Kotak Mahindra Bank;Goibibo;Reliance Life;Punjab National Bank;Bajaj Aut;Yes Bank;LIC Housing Finance;Swiggy;Tata cliq;Adani Group;TVS;Bank Of Baroda;Imperial Blue;Bank of India;ICICI Prudential Life;Bajaj Allianz;Max Life Insurance;ONGC;DMart;Pidilite;Tata AIG;RedBus;HCL;Easyday;Eicher Motors;Allied Blenders&Distillers;Central Bank of India;LuLu;NTPC;Tata AIA;New India Assurance;Essar;Natures Basket;IFFCO;GAIL;Star Bazaar;United Spirits;TCS;Star Insurance;National Stock Exchange India;MRPL;HMEL;Power Grid;LTIMindtree;hathw02y;Oberoi Realty;Mindtree;HyperCity;Mphasis;MTNL;Cairn India;Sunteck India;DEN;Spencers Retail;Upl;Google;Microsoft;Deloitte;BSNL;MakeMyT;EY;PwC;Zee;McKinsey;KPMG;Sun TV;Baker Tilly;Grant Thornton;DishTV;Bain&Company;BCG;RSM;Oliver Wyman;Factocert;OC&C;BDO;Crowe Horwath All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationState Bank of IndiaTata DigitalTata MotorsFamiliarity JioAirtelFlipkartSalaries and remuneration are excellent Tata CommunicationsInfosysTata Consumer ProductsOffers excellent training and development opportunities InfosysJioLTIMindtreeEmploys top talent in the industry Indian OilAmulAditya BirlaThe work is enjoyable and rewarding Allied Blenders&DistillersTata DigitalMaricoAn inspiring vision InfosysMaricoTanishqA great business strategy Tata Consumer ProductsJioInfosysA great internal culture AmulICICI BankTanishqA great work life balance Natures BasketMaricoState Bank of IndiaA great reputation as an employer InfosysAmulAditya BirlaA prestigious brand BritanniaMaruti SuzukiAmulThe company is committed to the environmental aspects of sustainability AmulStar BazaarInfosysThe company is committed to the social aspects of sustainabilityAmulMaricoTata GroupThe company is accommodating to staff at all stages of life and from all backgroundsState Bank of IndiaTata Consumer ProductsTata DigitalThe company is being well managed and governed TanishqAmulInfosysThe company offers good flexibility through hybrid working from home or fully remote optionsTata Consumer ProductsLTIMindtreeAirtelTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 3534Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in ItalyItalian professionals emphasise factors such as an inspiring vision,employment of top talent in the industry,and the brands recognition as prestigious when considering joining a company.The most significant factors driving employee retention are an outstanding work-life balance and a well managed and governed/governed organisation.Ferrari,the Automotive brand,secures its position as the top employer brand in Italy.Ferraris EBI score is driven by a highly desirable and recognizable brand,which employs top talents and creates a working environment which is both enjoyable and rewarding.Ferraris influence in both the automotive and Italian market play a significant role in its iconic prestigious image and excellent reputation.The high EBI underscores the exemplary vision,strategy and training/development Ferrari has to offer.In the medal table,Ferrari and CoGeDi International prominently secure gold across various categories,with Grupo Calvo also leading in reputation,salaries and remuneration,internal culture,and flexibility.The study covered 121 brands in Italy.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in Italy2024 RankBrandIndustryEBI1FerrariAutomotive93.92LeteSoft Drinks79.33LoackerFood78.74EniOil&Gas77.65San BenedettoSoft Drinks76.56Campari GroupSpirits75.37EnelUtilities73.78PirelliTyres72.79PiaggioAutomotive72.710RAIMedia65.511Sky WifiTelecoms64.912TIMTelecoms63.313Intesa SanpaoloBanks62.814GeneraliInsurance60.915MediasetMedia60.616PlenitudeUtilities58.617Arnoldo Mondadori EditoreMedia58.518IliadTelecoms56.719Banca Nazionale del Lavoro(BNL)Banks55.920UnicreditBanks53.8Responses gathered from those working in the respective industry of each brand.Ferrari;Lete;Loacker;Eni;San Benedetto;Campari Group;Bacardi;Enel;Pirelli;Piaggio;RAI;Sky Wifi;TIM;Intesa Sanpaolo;Generali;Mediaset;Plenitude;Arnoldo Mondadori Editore;Iliad;Banca Nazionale del Lavoro(BNL);Unicredit;a2a;UnipolSai;Wind;IP;MEDIOLANUM;Stellantis;Grupo Calvo;fastweb;Banca DItalia;Postemobile;CoGeDi International;Marelli;Edison;Unieuro;Coop;BANCA GENERALI;Sorgenia;Compass;Media World;Banca Sella;Dallara;BancoPosta;MEDIOBANCA;Conad;Snam;Esselunga;Banca Popolare dellEmilia Romagna;CNH Industrial;FINECOBANK;POLTRONESOFA?;Yoox;Eurospin;BANCA MONTE DEI PASCHI DI SIENA;Coin;Societa Cattolica Di Assicurazioni;Reale Assicurazioni;ACEA;HO;CREDITO EMILIANO;UBI BANCA;Iren;Dolomiti Energia;Genertel;UPIM;PosteAssicura;Banco BPM;Kena Mobile;Open Fiber;Selex;Poste Italiane;COMET;MD Discount;Pam;ICCREA Banca;Ferrero;Lavazza;De Cecco;Barilla Holding;Google;Divella;Bauli Spa;Nomad Foods;The Coca-Cola Company;Gruppo Amadori;Pastificio Rana;Buitoni;Granarolo;Microsoft;Bolton Group;Salumificio Flli Beretta;Nestl;Heineken;Gruppo Veronesi;Deloitte;Lidl;Capgemini;Trenitalia;BRT Corriere Espresso;Nexive;Italo;SDA;Crowe Horwath;McKinsey;Oliver Wyman;Unoenergy;OC&C;Alperia;Banca IFIS;Grant Thornton;Bain&Company;Baker Tilly;BDO;PwC;KPMG;EY;BCG;Tiscali;TIGROS;VG;RSM All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationFerrariSan BenedettoEniFamiliarity RAISan BenedettoEniSalaries and remuneration are excellent Grupo CalvoCoGeDi InternationalDallaraOffers excellent training and development opportunities FerrariGrupo CalvoCoGeDi InternationalEmploys top talent in the industry FerrariDallaraGrupo CalvoThe work is enjoyable and rewarding FerrariGrupo CalvoCoGeDi InternationalAn inspiring vision FerrariCoGeDi InternationalDallaraA great business strategy FerrariGrupo CalvoCoGeDi InternationalA great internal culture Grupo CalvoFerrariDallaraA great work life balance CoGeDi InternationalGrupo CalvoDallaraA great reputation as an employer Grupo CalvoFerrariCoGeDi InternationalA prestigious brand FerrariBanca DItaliaPiaggioThe company is committed to the environmental aspects of sustainability CoGeDi InternationalDallaraGrupo CalvoThe company is committed to the social aspects of sustainabilityCoGeDi InternationalGrupo CalvoLoackerThe company is accommodating to staff at all stages of life and from all backgroundsCoGeDi InternationalDallaraMEDIOLANUMThe company is being well managed and governed FerrariGrupo CalvoSnamThe company offers good flexibility through hybrid working from home or fully remote optionsGrupo CalvoCoGeDi InternationalMEDIOLANUMTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 3736Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in JapanIn Japan,prospective employees weigh enjoyable work,competitive salaries,and flexibility as the top three factors influencing their decision when considering their next employer,comprising 13.1%,8.7%,and 8.4%of their decision-making respectively.While the importance of finding work enjoyable remains at the forefront for retention within a company,the significance of competitive salaries decreases to 6.5%,being replaced by an inspiring vision.Furthermore,once within a workplace,drivers such as reputation,internal culture,and training and development opportunities ascend to the top.Examining the Top 10 Employer Brands,Toyota,a global automotive manufacturer,secures the leading position.Toyotas impressive EBI highlights its widespread familiarity and consideration.Following closely behind is Sony,with a high EBI score,due to its excellent performance across the majority of the drivers.Technology and beer brands predominantly dominate the medal categories in Japan.Brands such as Sony and Sapporo are frequently recognized across all three categories.Sony excels in providing enjoyable and rewarding work,which are the top drivers of employee consideration and retention.On the other hand,Sapporo stands out for offering excellent salaries and remuneration,another key factor in employee consideration in Japan.The study covered a total of 129 brands in Japan.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in Japan2024 RankBrandIndustryEBI1ToyotaAutomotive88.32SonyTechnology85.33PanasonicElectronics75.64NTT DocomoTelecoms64.95CanonElectronics63.56NTTTelecoms63.17NintendoElectronics61.28FujitsuElectronics60.39HondaAutomotive58.810JRLogistics58.111AEONSupermarkets57.912auTelecoms55.613MUFGBanks52.914NissanAutomotive52.515RakutenRetail&e-Commerce52.016SoftBankTelecoms50.717NitoriRetail&e-Commerce49.218SMBCBanks48.019Japan Post HoldingsLogistics47.7207-ElevenRetail&e-Commerce47.5Responses gathered from those working in the respective industry of each brand.Toyota;Sony;Panasonic;NTT Docomo;Canon;NTT;Nintendo;Fujitsu;Honda;JR;AEON;au;MUFG;Nissan;Rakuten;SoftBank;Nitori;SMBC;Japan Post Holdings;7-Eleven;Recruit;PlayStation;Asahi Kasei;Toshiba;Subaru;Mazda;KDDI;Lawson;Suzuki;Idemitsu Kosan;Yamato Holdings;SECOM;Seven Bank;Yamaha;Japan Post;Dai-Ichi Life;Mitsubishi UFJ Trust and Banking Corporatio;Nomura;Haneda International Airport;Tokyo Gas;Y!mobile;Nippon TV;Resona Bank;Nissay;Resona Holdings;Narita International Airport;MIZUHO FINANCIAL GROUP INC;Shinsei Bank;Taiyo;Mitsui Sumitomo Insurance;Sagawa Express;Sony Financial Holdings;Family Mart;Takashimaya;Tokio Marine;MaxValu;Nippon Express Co;Don Quijote;Yamada Denki;Mitsubishi;Ito-Yokado;Tv Asahi;Isuzu;Seiyu;TEPCO;Sompo Japan Nipponkoa;Sogo;Mini Stop;Japan Post Insurance;Tokyo Stock Exchange;Google;Microsoft;Yahoo;Sapporo;Yakult;Ajinomoto;Ito En;Nissin;Gekkeikan Sake;Kirishima;Asahi;Iichiko;Choya;Kagome;Hibiki;Hakutsuru;Dydo;Suntory Beverage&Food;Nisshin Seifun;Kikkoman;RSM;Baker Tilly;Crowe Horwath;Oliver Wyman;Mitsubishi Chemical;Sumitomo Chemicals;Grant Thornton;Bain&Company;Showa Denko;Shin-Etsu;Inpex;OC&C;EY;eo HIKARI;Hokuriku Electric Power Company(Hokuden);BCG;BDO;Tohoku Electric Power;Kansai;Osaka Gas;KPMG;PwC;Okinawa Electric Power Company(Okiden);Chubu;Shikoku Electric Power Company(Yonden);Kyushu Electric Power;Hokkaido Electric Power Company(HEPCO);Energia Chugoku Electric Power Company;Deloitte;Nippon Paint;Chiba Bank;Kansai Paints;McKinsey;Daido;Nisshin Fire;The Bank of Fukuoka;Hanshin Electric Railway;Kasumi;Maruetsu All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationSapporoToyotaYakultFamiliarity Toyota7-ElevenHondaSalaries and remuneration are excellent SapporoSonyAsahiOffers excellent training and development opportunities SapporoSonyYakultEmploys top talent in the industry SonyAsahi KaseiAsahiThe work is enjoyable and rewarding SonySapporoKagomeAn inspiring vision SonySapporoKagomeA great business strategy SonySapporoYakultA great internal culture SapporoSonyYakultA great work life balance YakultSapporoKagomeA great reputation as an employer SonyYakultSapporoA prestigious brand KagomeTakashimayaSonyThe company is committed to the environmental aspects of sustainability KagomeSapporoAsahiThe company is committed to the social aspects of sustainabilitySapporoKagomeYakultThe company is accommodating to staff at all stages of life and from all backgroundsYakultMitsubishi ChemicalSonyThe company is being well managed and governed KagomeSonyYakultThe company offers good flexibility through hybrid working from home or fully remote optionsSonyYakultSapporoTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 3938Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in Saudi ArabiaIn Saudi Arabia,two key drivers in considering joining a company are the enjoyment and fulfillment of work,comprising 9.4%of decision-making,and the presence of an inspiring vision,representing 8.2%.Once employed,the significance of these factors increases,with job satisfaction remaining at the forefront at 22.7%,and the inspirational vision of the company at 12.3%.Other top drivers of consideration include the provision of training and development opportunities,as well as diversity within the workplace.However,these factors diminish in importance when it comes to retaining employees within the company,falling towards the bottom of the list.In the Top 10 Employer Brands,Aramco secures the highest EBI score,with STC following closely behind.Aramcos EBI reflects its exceptional salaries and remuneration package,while STCs high score is primarily attributed to its widespread familiarity among respondents.At the individual employee driver level,Aramco stands out among Saudi Arabian brands,ranking first in numerous attributes.These include excellent salaries and remuneration,outstanding training and development opportunities,employment of top talent in the industry,provision of great business opportunities,a prestigious brand,and commitment to the social aspects of sustainability.Its noteworthy that banking and oil&gas brands dominate the medal table.The study covered a total of 94 brands in Kingdom of Saudi Arabia.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in Saudi Arabia2024 RankBrandIndustryEBI1AramcoOil&Gas86.62STCTelecoms85.03Al-Rajhi BankBanks78.34MobilyTelecoms72.65Zain SATelecoms71.36Saudi Electricity CompanyUtilities70.57NeomEngineering69.58SabicChemicals68.99Banque Saudi FransiBanks67.510SNBBanks66.611Alinma BankBanks64.012Saudia airlinesAirlines63.713SABBBanks59.814Arab National BankBanks59.515Bank AlbiladBanks58.616Riyad BankBanks58.517Saudi Investment BankBanks57.518Panda SupermarketsSupermarkets57.419Othaim MarketsSupermarkets56.220DiriyahEngineering56.1Responses gathered from those working in the respective industry of each brand.Aramco;STC;Al-Rajhi Bank;Mobily;Zain SA;Saudi Electricity Company;Neom;Sabic;Banque Saudi Fransi;SNB;Alinma Bank;Saudia airlines;SABB;Arab National Bank;Bank Albilad;Riyad Bank;Panda Supermarkets;Saudi Investment Bank;Othaim Markets;Diriyah;SABB Takaful;King Abdulaziz International Airport(Jedhah Airport);Danube;King Khalid International Airport(Riyadh Airport);Mohammed bin Salman Non-profit City(MISK);AlUla;riyadh air;Bank Al-Jazira;BUPA Arabia;King Salman Park;SASCO;Elm;Roshn;Tadawul;The Red Sea Project;Tamimi Markets;UCA;Walaa;Samba Financial Group;Tawuniya;King Abdullah Financial District;Qiddiya Project;Jeddah Central;flynas;flyadeal;Saudi Kayan;Petromin;Farm;Arabian Centres;Dar Al Arkan Real Estate Dev;Saudi Downtown;MEDGULF;Malath;Bin Dawood;Jabal Omar;Petro Rabigh;Go;Aldrees;Murabba;Thiqah;Buruj Cooperative Insurance;Arabian Shield;Savola Group;Masar;Bahri;NAFT;Cenomi Retail;Nesto;Al Sadhan;Manual Hypermarket;Natpet;Google;Microsoft;Deloitte;Oliver Wyman;EY;OC&C;McKinsey;KPMG;Bain&Company;PwC;Crowe Horwath;Baker Tilly;Grant Thornton;BCG;ACWA Power;RSM;BDO;Balsharaf;Nadec;Savola;SADAFCO;Almarai;Halwani Bros All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationSTCAramcoAl-Rajhi BankFamiliarity STCPanda SupermarketsZain SASalaries and remuneration are excellent AramcoSaudia airlinesSabicOffers excellent training and development opportunities AramcoJeddah CentralMohammed Bin Salman CityEmploys top talent in the industry AramcoDiriyahNeomThe work is enjoyable and rewarding Jeddah CentralAramcoAlUlaAn inspiring vision NeomSTCKing Salman ParkA great business strategy AramcoSNBUCAA great internal culture Jeddah CentralAramcoBanque Saudi FransiA great work life balance Banque Saudi FransiAl-Rajhi BankAramcoA great reputation as an employer Jeddah CentralNeomSaudia airlinesA prestigious brand AramcoJeddah CentralAl-Rajhi BankThe company is committed to the environmental aspects of sustainability Dar Al Arkan Real Estate DevAramcoDiriyahThe company is committed to the social aspects of sustainabilityAramcoSaudi Electricity CompanyWalaaThe company is accommodating to staff at all stages of life and from all backgroundsDiriyahSaudi DowntownAramcoThe company is being well managed and governed Arabian CentresKing Abdullah Financial DistrictBanque Saudi FransiThe company offers good flexibility through hybrid working from home or fully remote optionsWalaaTadawulBanque Saudi FransiTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 4140Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in MalaysiaWhen considering joining a company,Malaysian individuals prioritize factors such as competitive salaries,enjoyable work,and an inspiring vision,comprising 10.7%,10.0%,and 9.7%of decision-making,respectively.While competitive salaries and enjoyable work remain top factors for employee retention,attracting top talent in the industry becomes the most important driver of employee retention,comprising a significant 17.10%of decision-making.Maybank,a leading Asian banking group,sits as the top employer brand with a score of 92.2,well ahead of the second employer,Petronas,with a score of 78.8 on the EBI.Maybanks EBI score is driven by excellent recognition and consideration in Malaysia,as well as being perceived as having a great business strategy and being committed to the social aspects of sustainability.Additionally,several telecom brands feature in the EBI Rank.The medal table sees well-known Malaysian banking and insurance brands dominating most of the categories.The study covered a total of 69 brands in Malaysia.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in Malaysia2024 RankBrandIndustryEBI1MaybankBanks92.22PetronasOil&Gas78.83Mr DIYRetail75.54MaxisTelecoms74.15DIGITelecoms69.16CelcomTelecoms68.97UnifiTelecoms68.78Telekom MalaysiaTelecoms67.39RHB BankBanks64.710Malaysia AirlinesAirlines63.911Tenaga NasionalUtilities61.812Sime DarbyConglomerates61.513airasiaAirlines61.014Bursa MalaysiaExchanges60.915CIMBBanks59.716Alliance BanksBanks57.817Hong Leong BankBanks55.818Bank IslamBanks55.119MydinSupermarkets54.520Takaful IkhlasInsurance53.1Responses gathered from those working in the respective industry of each brand.Maybank;Petronas;Mr DIY;Maxis;DIGI;Celcom;Unifi;Telekom Malaysia;RHB Bank;Malaysia Airlines;Tenaga Nasional Berhad;Sime Darby;airasia;Bursa Malaysia;CIMB;Alliance Banks;Hong Leong Bank;Bank Islam;Mydin;Takaful Ikhlass;Bank Muamalat;Takaful Malaysia;Sunway;Etiqa;Bank Rakyat;Public Bank Berhard;Affin Bank;AmMetlife;U Mobile;Sapura Energy;Axiata;Pos Malaysia;Yes;AmBank Group;G Ekspres;Tune Insurance;MBSB;Eco World;Eastern&Oriental;Jaya Grocer;Village Grocer;TIME dotCom;MMC;SP Setia;Mah Sing;Top Glove;Carsome;Cold Storage;Tropicana;Microsoft;Google;Shell;Panin Financial;Magnum;Scientex;MCIS;Malaysian Re;Dialog;Mercato;Osk Holdings Bhd;Bumi Armada;Bens Independent Grocer;Malakoff;Matrix Concepts;Batu Kawan;Ancom;UOA Development;Kossan;Fiberail All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationMaybankUnifiMr DIYFamiliarity Mr DIYMaybankUnifiSalaries and remuneration are excellent Bank IslamSime DarbyAmMetlifeOffers excellent training and development opportunities AmMetlifeMaybankPetronasEmploys top talent in the industry Bursa MalaysiaPetronasMaybankThe work is enjoyable and rewarding Bank MuamalatAmMetlifeTakaful IkhlasAn inspiring vision PetronasMaybankSime DarbyA great business strategy MaybankMr DIYBank MuamalatA great internal culture Eastern&OrientalPetronasMaybankA great work life balance AmMetlifeTakaful IkhlasPetronasA great reputation as an employer Bank MuamalatPetronasMaxisA prestigious brand MaxisSime DarbyMr DIYThe company is committed to the environmental aspects of sustainability Takaful MalaysiaPetronasSime DarbyThe company is committed to the social aspects of sustainabilityMaybankRHB BankEco WorldThe company is accommodating to staff at all stages of life and from all backgroundsAmMetlifeTakaful MalaysiaMaybankThe company is being well managed and governed Bursa MalaysiaBank RakyatBank MuamalatThe company offers good flexibility through hybrid working from home or fully remote optionsTakaful IkhlassAmMetlifePetronasTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 4342Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in the NetherlandsHaving a great internal culture,being a prestigious brand,and having a great reputation as an employer were the top three drivers for prospective employees considering their next employer in the Netherlands,comprising 10.8%,10.0%,and 8.3%of decision-making,respectively.However,once in the workplace,the importance of being a prestigious brand and having a great reputation dropped to the bottom of the list.Instead,the factor of enjoyable and rewarding work rose to the top as drivers for employee retention in the Netherlands.This demonstrates that although brands and reputation may attract people initially,they are not what ultimately keeps them within the company.Regarding the Top 10 Employer Brands,ING,a multinational banking and financial services corporation,achieves the highest EBI score,closely followed by Philips.Both brands receive excellent recognition and consideration;however,INGs EBI underscores its great reputation as an employer,whereas Philips is perceived as being well managed and governed.The medal table prominently features utilities companies(Eneco,Liander,Essent,energiedirect.nl and Oxxio).While these names may not be globally recognized,these companies excel in providing enjoyable work environments,maintaining a great work-life balance,offering flexibility,being prestigious brands,fostering inspiring visions,and demonstrating commitment to environmental,social,and governance issues.The study covered a total of 84 brands in the Netherlands.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in the Netherlands 2024 RankBrandIndustryEBI1INGBanks84.72PhilipsTechnology84.03KPNTelecoms79.94RabobankBanks76.65ABN AmroBRetail74.47EnecoUtilities68.78EssentUtilities64.69Albert HeijnSupermarkets61.010LianderUtilities59.011ZiggoTelecoms58.012AkzoNobelChemicals53.613energiedirect.nlUtilities53.114ASMLSemiconductor52.315OxxioUtilities51.516JumboSupermarkets46.517NN GroupInsurance44.818VGZInsurance43.619SNS BankBanks43.520EtosRetail&e-Commerce42.1Responses gathered from those working in the respective industry of each brand.ING;Philips;KPN;Rabobank;ABN Amro;Eneco;Essent;Albert Heijn;Liander;Ziggo;AkzoNobel;energiedirect.nl;ASML;Oxxio;Jumbo;Nuon;NN Group;VGZ;SNS Bank;Etos;BudgetEnergie;Univ;CZ;Aegon;Gall&Gall;ASR;randstad;Bunq;Blokker;Menzis;Achmea;Lebara;Leen Bakker;Ahold;Delta Lloyd;Sligro;Basic-Fit;SPAR;Just Eat;Google;Microsoft;Shell;Deloitte;Schiphol;Paccar Inc;PwC;DSM;Greenchoice;Tamoil;LyondellBasell;Arlanxeo;SBM Offshore;EY;OCI;McKinsey;BCG;Bain&Company;KPMG;RSM;Triodos;NXP;ASM;Baker Tilly;Altice;SIGNIFY;BearingPoint;Aalberts Industries;Arcadis;Grant Thornton;BDO;Euronext;Wolters Kluwer;Oliver Wyman;OC&C;Reaal;Home Credit;NIBC Bank;Crowe Horwath;De Volksbank;GrandVision;SRLEV;CASA;DekaMarkt All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandCKPNPhilipsFamiliarity KPNAlbert HeijnSalaries and remuneration are excellent AkzoNobelEssentASMLOffers excellent training and development opportunities ASMLLianderAkzoNobelEmploys top talent in the industry ASMLPhilipsAkzoNobelThe work is enjoyable and rewarding NuonEnecoenergiedirect.nlAn inspiring vision LianderEnecoAkzoNobelA great business strategy ASMLenergiedirect.nlA great internal culture AkzoNobelenergiedirect.nlINGA great work life balance LianderOxxioEssentA great reputation as an employer AkzoNobelINGLianderA prestigious brand EnecoPhilipsINGThe company is committed to the environmental aspects of sustainability Lianderenergiedirect.nlEnecoThe company is committed to the social aspects of sustainabilityLianderABN AmroEnecoThe company is accommodating to staff at all stages of life and from all backgroundsVGZLeen BakkerEnecoThe company is being well managed and governed LianderAkzoNobelASMLThe company offers good flexibility through hybrid working from home or fully remote optionsOxxioenergiedirect.nlINGTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 4544Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in South KoreaWhen deciding to join a company,South Korean individuals value prestigious brands and flexible working conditions.However,when it comes to employee retention,remuneration is by far the most important driver,followed by enjoyable and rewarding work.Samsung,a South Korean national champion,has the strongest employer brand in South Korea,boasting an Employer Brand Index of 93.2.The Top 10 strongest Employer Brands within the table is notable for its domination by the Samsung and SK group,which combined occupy 6 positions out of the top 10.Daegu Bank performs very strongly within the medal table,scoring highly in“The company offers good flexibility through hybrid working from home or fully remote options”and“A great work life balance”,this illustrates that Daegu Banks focus investment in staff wellbeing and welfare is paying dividends in terms of perceptions.However,Daegus lower EBI(42.4),illustrates that while Daegu performs excellently on certain metrics,these are not necessarily the metrics that drive strong Employer Brands.The study covered a total of 47 brands in South Korea.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in South Korea 2024 RankBrandIndustryEBI1SamsungTechnology93.22NaverMedia83.83LGTechnology83.84SK HynixTechnology76.95SKTelecoms75.26LG ChemChemicals62.17Samsung Life InsuranceInsurance60.78SK InnovationOil&Gas59.29Samsung Fire&Marine InsuranceInsurance56.410KakaoMedia54.511S-OilOil&Gas54.212Shinhan BankBanks51.713GS CaltexOil&Gas50.714Industrial Bank of KoreaBanks49.115KB Kookmin BankBanks49.016KB InsuranceInsurance48.817LG U Telecoms47.918KTTelecoms46.819KEPCOUtilities43.720Daegu BankBanks42.4Responses gathered from those working in the respective industry of each brand.Samsung;Naver;LG;SK Hynix;SK;LG Chem;Samsung Life Insurance;SK Innovation;Samsung Fire&Marine Insurance;Kakao;S-Oil;Shinhan Bank;GS Caltex;Industrial Bank of Korea;KB Kookmin Bank;KB Insurance;LG U ;KT;KEPCO;Daegu Bank;Hanwha Life;Mirae Asset;Woori Bank;KOGAS;Ncsoft Corp;Jeju Bank;Kumho Life;Kyobo AXA;KEB Hana Bank;Hyundai Marine&Fire Insurance Company;BNK Kyongnam Bank;Dongbu Insurance;General Insurance Association of Korea;Busan Bank;Meritz;BNK financial Group;Coway;Heungkuk Life;KDB Bank;Tong Yang Life Insurance;Lotte Insurance;Google;Microsoft;Incheon International Airport;HomePlus;GS Supermarket;Onse Telecom All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationSamsungLGNaverFamiliarity SamsungLGNaverSalaries and remuneration are excellent SK HynixSamsungNaverOffers excellent training and development opportunities Daegu BankBNK Kyongnam BankSamsung Fire&Marine InsuranceEmploys top talent in the industry Samsung Fire&Marine InsuranceNaverSamsungThe work is enjoyable and rewarding Samsung Life InsuranceSKSamsungAn inspiring vision Samsung Fire&Marine InsuranceSamsungNaverA great business strategy Industrial Bank of KoreaSK HynixMirae AssetA great internal culture SamsungBNK Kyongnam BankBNK financial GroupA great work life balance Daegu BankSamsung Fire&Marine InsuranceIndustrial Bank of KoreaA great reputation as an employer General Insurance Association of KoreaLGSamsungA prestigious brand SamsungSK HynixLGThe company is committed to the environmental aspects of sustainability LG ChemSamsung Fire&Marine InsuranceLGThe company is committed to the social aspects of sustainabilitySamsungSK InnovationLG ChemThe company is accommodating to staff at all stages of life and from all backgroundsDaegu BankSK HynixIndustrial Bank of KoreaThe company is being well managed and governed Daegu BankLG ChemSKThe company offers good flexibility through hybrid working from home or fully remote optionsDaegu BankNaverNcsoft CorpTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 4746Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in SpainFor Spanish employees,having a great reputation and excellent salaries and remuneration are the top two drivers when considering joining a company.However,in terms of staff retention,the company is committed to the social aspects of sustainability and a great business strategy are the most important factors considered by Spanish workers.Repsol is the strongest Employer Brand within Spain,and this high score is driven by a perfect 10 in consideration,as well as a 9.9 in“A great reputation as an employer”,the second most important attribute in driving consideration amongst Spanish Employer Brands.Repsol is closely followed by Zara,an apparel brand.Zara is notably well perceived as a company with strong momentum,winning gold medals for“An inspiring vision”,“A great business strategy”and“The company is being well managed and governed”.This illustrates how Zaras perceived business success as a company is a key tenet of making Zara an attractive place to work.The Spanish medal table is notably diverse in terms of sectors,with no one sector particularly dominant.The study covered a total of 101 brands in Spain.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in Spain2024 RankBrandIndustryEBI1RepsolOil&Gas87.12ZaraApparel87.13MercadonaSupermarkets85.54El Corte InglsRetail80.75TelefonicaTelecoms76.76MovistarTelecoms76.37MahouBeers73.08SantanderBanks72.49BBVABanks71.510IberdrolaUtilities69.011CaixaBankBanks67.712InditexApparel65.713Soln de CabrasSoft Drinks65.514Estrella DammBeers64.215CepsaOil&Gas62.516MAPFREInsurance59.617CampofrioFood58.718PescanovaFood58.519SanitasInsurance56.420El PozoFood53.0Responses gathered from those working in the respective industry of each brand.Repsol;Zara;Mercadona;El Corte Ingls;Telefonica;Movistar;Mahou;Santander;BBVA;Iberdrola;CaixaBank;Inditex;Soln de Cabras;Estrella Damm;Cepsa;MAPFRE;Campofrio;Pescanova;Sanitas;El Pozo;Freixenet;Sabadell;Endesa;Alcampo;Gas Natural Fenosa;Naturgy;SuperCor;Codorniu;Bankinter;Whisky Dyc;Indra;Santalucia;Adeslas;Openbank;Acciona Energy;Gin Larios;Unicaja;Ibercaja;Abengoa;Catalana Occidente;Eroski;Mutua Madrilea;Enagas;Elecnor;Yoigo;Jazztel;Mas Movil;Petronor;Siemens Gamesa;Ocaso;Dia;Caser Seguros;Sabadell Urquijo;Canal Isabel II;Caprabo;DKV;Kutxabank;Euskaltel;Abanca;Tuenti;Pepephone;Amena;Liberbank Sa;Bricor;Google;Microsoft;Deloitte;KPMG;PwC;Correos;Madrid?Barajas Airport;Baker Tilly;Oliver Wyman;Castellblanc;Eurona Wireless;RSM;Bain&Company;Grant Thornton;Red Electrica;Fonteide;McKinsey;BDO;EY;Segura Viudas;Viesgo;Cellnex Telecom;OC&C;BME;BCG;Dominion;Crowe Horwath;llamaya movil;Aguas de Murcia;Aldro Energia;Amadeus;Aigues de Barcelona;Banco Valencia;Holaluz;Banco Caixa Geral;Banca March;Merlin Properties All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationRepsolMercadonaZaraFamiliarity MercadonaZaraEl Corte InglsSalaries and remuneration are excellent TelefonicaRepsolSantanderOffers excellent training and development opportunities MahouCaixaBankEstrella DammEmploys top talent in the industry ElecnorIndraMAPFREThe work is enjoyable and rewarding IndraRepsolEl Corte InglsAn inspiring vision ZaraSoln de CabrasEstrella DammA great business strategy ZaraInditexMAPFREA great internal culture ElecnorZaraMovistarA great work life balance IndraTelefonicaYoigoA great reputation as an employer MahouRepsolZaraA prestigious brand MAPFREMahouEl Corte InglsThe company is committed to the environmental aspects of sustainability Soln de CabrasCanal Isabel IICampofrioThe company is committed to the social aspects of sustainabilitySoln de CabrasCaixaBankMahouThe company is accommodating to staff at all stages of life and from all backgroundsMahouCaixaBankSuperCorThe company is being well managed and governed ZaraMercadonaEstrella DammThe company offers good flexibility through hybrid working from home or fully remote optionsSanitasMAPFREIndraTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 4948Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in TrkiyeWhen considering joining a company,Turkish individuals prioritize a prestigious and inspiring brand.However,these factors become less important when it comes to deciding whether to stay.For staff retention,the most important factors are enjoyable and rewarding work,along with excellent salaries and remuneration.Turkish Airlines outstanding EBI score is driven by excellence across the board,with Turkish Airlines scoring a perfect 10 in consideration and 5 other brand metrics.The high EBI underscores Turkish Airlines success as a national champion,and its broad-based appeal to potential employees.This success is further emphasized by the Medals table,where Turkish Airlines wins 5 gold medals,3 silver medals,and 1 bronze medal.Trkiyes top 10 strongest EBI are notable for the wide variety of sectors,with Airlines and Banks the only two sectors with more than one entrant.This distribution of employer perceptions is repeated in the medals table,suggesting no Turkish sector is dominating In being perceived as a good place to work.The study covered a total of 82 brands in Trkiye.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in Trkiye2024 RankBrandIndustryEBI1Turkish AirlinesAirlines93.82TurkcellTelecoms84.63PegasusAirlines79.84GarantiBBVABanks79.65AselsanAerospace&Defence76.86Is BankasiBanks76.37MaviApparel75.18ArelikElectronics75.09MigrosSupermarkets74.310TeknosaRetail&e-Commerce74.311AkbankBanks73.812Turk TelekomTelecoms71.513VestelElectronics71.114Ziraat BankasiBanks71.015VakifbankBanks70.716Yapi KrediBanks68.217Anadolu SigortaInsurance68.118Kog SistemIT Services67.919LC WaikikiApparel65.620TuprasOil&Gas61.6Responses gathered from those working in the respective industry of each brand.Turkish Airlines;Turkcell;Pegasus;GarantiBBVA;Aselsan;Is Bankasi;Mavi;Arelik;Migros;Teknosa;Akbank;Turk Telekom;Vestel;Ziraat Bankasi;Vakifbank;Yapi Kredi;Anadolu Sigorta;Kog Sistem;LC Waikiki;Tupras;Getir;Opet;Enerjisa;Anadolu Hayat;QNB Finansbank;Petrol Ofisi;Halkbank;TEB;Aksigorta;Kotas;Aygaz As;lker;Anadolu Hayat Emeklilik;Yatas;Borsa Istanbul;Tusa;Sta;Sekerbank;DYO;Halk Sigorta;Pinar;Tat Gida;Marshall Boya;Emlak Konut;NETA;DenizBank;Kent Gida;Arena;Karel Elektronik;Tekzen;AgeSA;Aytemiz;Gunes Sigorta;Kordsa;Tukas;Kale Seramik;Logo;Alternatifbank;Ekol;Banvit;Albaraka;Indeks Bilgisayar;Enka;Odeabank;Bimeks;MacroCenter;Istanbul Grand Airport;Ankara Sigorta;Google;Microsoft;Sok;BIM;Efes;BSH;Trk Tuborg;Netlog;Ray Sigorta;Mars Logistics;Reysa;Aktif Bank;Karsan Otomotiv;Kerevitas Gida All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationTurkish AirlinesTurkcellPegasusFamiliarity TurkcellTurk TelekomTurkish AirlinesSalaries and remuneration are excellent Turkish AirlinesKog SistemAselsanOffers excellent training and development opportunities Turkish AirlinesIs BankasiAnadolu SigortaEmploys top talent in the industry AselsanTurkish AirlinesKog SistemThe work is enjoyable and rewarding GarantiBBVATurkish AirlinesIs BankasiAn inspiring vision Is BankasiAnadolu SigortaTurkish AirlinesA great business strategy Turkish AirlinesGarantiBBVAAselsanA great internal culture Is BankasiArenaMaviA great work life balance Anadolu SigortaTusaGarantiBBVAA great reputation as an employer Turkish AirlinesMigrosMaviA prestigious brand OpetMaviYapi KrediThe company is committed to the environmental aspects of sustainability GarantiBBVAAnadolu HayatTurkcellThe company is committed to the social aspects of sustainabilityAnadolu SigortaTurkish AirlinesGarantiBBVAThe company is accommodating to staff at all stages of life and from all backgroundsTurkish AirlinesTusaKog SistemThe company is being well managed and governed MigrosK
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Gala MUSICWhitepaperLast Updated:January 29th,2024Version 2.8DisclaimerThe purchase or sale of any token or digital asset involves risk.The information in this Whitepaper is provided for informational purposes only,and we urge you to read this material carefully and ask us any follow-up questions that you may have before joining the Gala MUSIC platform.You should also consult with your legal,accounting,or tax advisors regarding any applicable laws,rules or regulations that might govern your purchase of the digital assets discussed in this Whitepaper or your participation in the Gala MUSIC platform,and regarding the tax or other financial implications of any purchase or sale.By your purchase or sale of any digital assets or tokens offered by Gala MUSIC,you agree to assume the risks of such participation,and Gala MUSIC disclaims any liability This paper outlines a vision and a set of goals that guide our journey,yet its important to acknowledge that the details are subject to change in response to shifting regulatory requirements and the practicalities of managing a decentralized ecosystem.While the landscape we operate in may evolve,and adaptability is key,the aspirations detailed here represent the heart of what we are striving to achieve together.This document,therefore,should be viewed as a reflection of our ambitions and a roadmap for our collective effort,albeit one that may adjust its course as necessary to navigate the ever-changing terrain of the blockchain world.To get the most up-to date version of this document,please visit:https:/ 5.Summarypg 6.1.0.Introductionpg 7.2.0.Audiencepg 8.3.0.$MUSICpg 14.4.0.Ecosystem Rewardpg 18.5.0.Popularity Algorithmpg 18.6.0.Earning Eligibilitypg 19.7.0.Track Raritypg 20.8.0.Pink and Entry Tierspg 21.9.0.Ecosystem Boostspg 21.10.0.Token Utilitiespg 22.11.0.Decentralizationpg 23.CSummaryMusicBlockchain music has the potential to disrupt the entire music industry by providing accountability and direct access to fans and artists.We believe that there is a very real possibility for a creative revolution as those that make music and those who enjoy it,begin to connect and take control of their experiences,together.Gala MUSIC(MUSIC)is a free platform for listeners.Through streaming,account holders can receive,earn and win perks such as tracks,concert passes,branded merchandise,artist access(meet and greets,video messages,VIP tickets etc),memorabilia and branded items,as well as other entertainment related content,collectibles and experiences.Those who choose to buy music tracks and/or operate Gala MUSIC Jukeboxes(nodes that host music on the platform),can also earn the platforms MUSIC token;$MUSIC.$MUSIC is a utility token,the emission of which is governed by a bonding curve thats designed to balance supply with the tokens utility and level of demand.A test version of the MUSIC platform was launched March 28,2023.The full version,with its token$MUSIC,is set to be released December,2023.During its test phase,MUSIC attracted more than 88 artists,6.8M streams,162K account holders,94K test token holders,13K track owners and had more than 11K active Gala MUSIC Jukebox Operators(hosts).There are over 25K Gala MUSIC Jukeboxes currently in the MUSIC ecosystem.MUSIC also delivered early versions of its live music companion app(STGE),as well as the platforms All Access store.The early version of the store saw 1.2K items and experiences redeemed,with over a million of the platforms test token BEAMS being burned in the process.All of this is part of the broader ecosystem utility centering around the Gala MUSIC Jukebox ecosystem,the$MUSIC token,and the mechanisms to drive engagement for artists and music fans worldwide.Whether you are using$MUSIC to show an artist how much you care by tipping in STGE or supporting a new artist by buying some of their tracks,or enjoying experiences purchased from the All Access store,your participation in the Gala MUSIC ecosystem can help usher in a new era of growth for decentralized music.Stream free.Own tracks.Earn 1.0.IntroductionGala MUSIC is changing the world.John Lennon said that“Music is everybodys possession.Its only publishers who think that people own it.”This is why Gala MUSIC exists-to set the music free.The existing music industry has been built on the backs of musicians for decades.To this day,nothing has set them free from the industry that-though often well-meaning-locks artists into restrictive contracts,builds a wall between artists and their fans,and stifles the free growth of creative expression in so many ways.At Gala,we think this is bullshit.Music is,and always has been,the heart and soul of the people.Our role,as the builders of the worlds first ecosystem platform capable of handling the requirements of all of entertainment,is to provide the opportunity to allow artists to grow.The lifeblood of this system is the$MUSIC token.It is a utility token which can be spent in the ecosystems All Access store,locked to show musicians how much you care,and used to incentivize ecosystem growth.The$MUSIC token can be spent on concerts,experiences,merchandise,collectibles,music and more.$MUSIC can also be used as a payment method within the ecosystem to increase the functionality of the Gala MUSIC Jukeboxes,formerly called“Player Nodes”-including the number of tracks they can host.Everyone-all 8.1 billion people and counting-listen to music.We believe that in 2-5 years at least 20%of them will want,not just to rediscover the joy of curating their own collection,but subscribe to a more interactive and bespoke experience because of it.Join us at Gala MUSIC while we break down the walls holding musicians back and enable seamless connection and interactivity,aligned economic incentives,and empower artists to be the musicians they have always wanted to Theres more to MUSICListeners will find an increasing catalog of artists streaming free on the MUSIC platform,with high quality sound,mobile optimized site and concert and video features-users can access curated playlists,new music and exclusive tracks.Unique plays on the platform are tracked so that the most popular songs can be ranked,and the owners of tracks related to those songs,rewarded.Gala MUSICs companion app STGE is designed for fans to share live and authentic moments with performers.Finding or joining an artist on STGE not only puts a viewer next to a musician or group,with an uncut and unique viewpoint,but it also supports the ecosystem through further play counts,artist rewards(platform side)and other incentives including tips,competitions and giveaways.2.0.AudienceIn exploring the dynamic landscape of the music industry,its essential to understand the total addressable market encompassing five key segments:Listeners,Fans,Owners,Hosts,and Artists.Each group plays a pivotal role in the ecosystem,contributing to the industrys vibrancy and economic MUSIC is for everyoneListenersThe people who buy albums,stream songs or purchase tickets to shows,are largely invisible to an artist.With MUSIC,emerging talents and established names can see who their supporters are,giving them not just a unique insight into their fan-base but also a real chance to interact with them.For a fan,MUSIC is an opportunity to engage,interact and be recognized by an artist like never before.Bringing existing fandoms into the ecosystem and incentivising listening through recognition,also supports new musicians.For example,fans of one artist can be rewarded by discovering an emerging talent,with the platform proactively exposing established artists fan bases to new tracks and names-creating new opportunities for both.FansThose buying music tracks are able to host their track(s)by pairing the same with a Gala MUSIC Jukebox.Track Owners can receive$MUSIC based on how well the song related to that track is performing.Song performance is captured by the Popularity Algorithm registering the number of listens a song has both on and off of the MUSIC platform.OwnersKnown as a Gala MUSIC Jukebox Operator,those who host music tracks share in the distribution rewards of those tracks,with the Track Owner.If the Gala MUSIC Jukebox Operator and Track Owner are the same person then they take 100%of the distribution reward associated with the track pairing.Gala MUSIC Jukebox Operators have the option to opt in to being a community host-meaning they dont need to own tracks to earn$MUSIC but can share in the distribution with Track Owners who need a host.Gala MUSIC Jukeboxes have a 20 hours minimum uptime requirement and can(currently)host 10 tracks as standard-these tracks can be their own,or be owned by a member of the community who has opted in to have their tracks hosted.MUSIC is an artist-first platform,providing each with on-chain data around their sales,streams and All Access items and experiences.When releasing songs on MUSIC,an artists song enters into a tier system,the number of tracks made available for any given song,can increase with the number of listens a song gets(i.e.its popularity).The release of tracks is the primary revenue stream for an artist and is supported by residual income from secondary market sales,as well as other platform incentives(tips,tracks and$MUSIC),which are obtained based on listens,fan and artist HostsArtists3.0.$MUSICSupplyand Schedule3.1.Token Specification3.1.1.3.1.2.3.1.3.Max Supply:1 billion.Token standards:GalaChain token,bridgeable to the Ethereum chain as an ERC20 token.Emission type:D3.2.1.3.2.2.Test token(BEAMS)were converted to$MUSIC(at a 1/1 ratio).This conversion resulted in 75 million$MUSIC.An equal amount of 75 million$MUSIC tokens were also be minted and granted to the ecosystem operator for ecosystem partners and platform engagement activities,including development of the platform,its features and related products.3.2.Initial SupplyEcosystem Allocation50%(75,000,000)50%(75,000,000)BEAMSConversion3.3.Supply recipients$MUSIC is distributed across five groups:Upon meeting qualification criteria(minimum up-time of 20 hours),those who host music tracks,known as Gala MUSIC Jukebox Operators are able to share in the distribution rewards of those tracks,along with the Track Owner.If the Gala MUSIC Jukebox Operator and Track Owner are the same person they would receive any applicable track rewards for both.There is also a segment of the distribution that node operators receive regardless of track hosting status for their general contribution to the network.HostsGala Music receives a portion of the distribution for their role in curating and maintaining the platform.While plans are in place for the eventual full decentralization of the network and reduction of this segment of the distribution,economic and legal review of this has not been completed and this plan will be released in the future.Curatorial EAs the heart and soul of the Gala MUSIC ecosystem,Artists receive both primary sales of their tracks,as well as a portion of the distribution based on their tracks popularity as determined by the popularity algorithm.ArtistsThose who hold music tracks are able to host their track(s)by pairing them with a Gala MUSIC Jukebox to create a track-Jukebox pairing that is eligible for any applicable listen-based$MUSIC rewards.Rewards are calculated based on the platforms Popularity Algorithm.OwnersListeners who actively promote the platform,engage in a number ofpromotional activities,and actively bring in new listeners receive distribution of$MUSIC,based on the efficacy of their promotional activities.This portion of the distribution is governed by the list of Ecosystem Supporting Activities in Section 4.7.This upcoming section delves into more technical aspects,which might seem daunting at first.However,its crucial for those engaged in the Web3 space to grasp these concepts.Understanding these finer details is key to fully appreciating the intricacies and potential of Web3 technologies and their impact on digital interactions.Advocates3.4.Supply ScheduleThe$MUSIC token will adhere to a dynamic supply schedule governed by a mathematical formula akin to a bonding curve.This formula relies on an ecosystem activity parameter as an input;it has been designed to ensure that the supply of$MUSIC scales with both platform growth and token utility.This approach will mitigate issues of oversupply and undersupply that can be found in fixed supply schedules.Specifically,the ecosystem parameter aligns to the creation (minting)of new music.The minting of music occurs as a response to a number of inputs derived from platform users and their chosen level of engagement.3.4.1.Tracking the amount of music that the platform is minting on the blockchain ensures a transparent and true measure of demand,growth and by extension,with All Access artist requirements,$MUSIC utility.The Bonding curve calculates the amount of mint allowance created as a result of new music tracks minted.Since the tracks are minted following ecosystem activities which scale with the token utility,the system ensures that the token supply only increases when the token utility Whereis the existing token supply x1is the new token supply after mint allowance creation is daily pool replenishment quantity is additional music listens on the Gala Music Platformis bonding curve parameter(3e6).MINT x x x xMINT is the additional track mint on the day aMINT=x xlog cos(-2a2x)The chart that follows describes how the$MUSIC mint allowance generated from unit track,mint decreases as the supply of token increases.3.4.4.$MUSIC Mint allowance generated from unit track mintToken SupplyMint allowance per 100 tracks2200002000001800001600001400001200001000008000060000400002000009.0E 88.0E 87.0E 86.0E 85.0E 84.0E 83.0E 82.0E 81.0E 8The amount of mint allowance generated by 1 newly minted track decreases as the circulating supply increases.This results in the token supply growing slower than the token utility which creates a systematic shortage of tokens as the ecosystem grows.New mint allowance is generated at the end of each day based on the amount of tracks minted on that day.The relationship between new track mint and the token supply is described by the following equation:Existing token supply(x)10,000,000(10%)210,23320,000,000(20%)102,56165,41245,87533,33124,21716,98310,8305,27930,000,000(30%)40,000,000(40%)50,000,000(50%)60,000,000(60%)70,000,000(70%)80,000,000(80%)90,000,000(90%)$MUSIC Mint allowance generated per 100 track mint$MUSIC is burned via token utilities such as the purchases made in the All Access store,along with other ecosystem related features,such as STGE tipping.When this type of activity increases,reducing the circulating supply of$MUSIC,the mint allowance derived from the ecosystem activity is increased.This reciprocal token mint and burn mechanism ensures the ecosystems sustainable operation,with the two mechanisms eventually reaching equilibrium,resulting in a stable token minting and burning process without reaching close to the maximum supply.3.4.5.3.5 Mint Allowance PoolTrackMintMintAllowancePoolMint&DistributionReplenishes0.15ily consumption3.6.Distribution TypesTo prevent violent fluctuations in daily mint quantity,the mint allowance pool provides a buffer between ecosystem activity and the daily token minting process.The bonding curve,as explained earlier,determines the replenishment amount for the mint allowance pool.Each day,0.15%of the mint allowance pool balance is minted and then distributed as an ecosystem reward.Initially,the mint allowance pool will be filled with 150 million tokens,which is equivalent to 15%of the supply cap,at the token launch.This strategic approach eliminates uncertainty associated with a fully dynamic supply schedule.Even in the absence of activity on the MUSIC platform,90%of the 150 million mint allowance will be distributed over a period of four years.At the Token Generation Event(TGE),150 million tokens are allocated to the existing ecosystem participants.After the TGE,$MUSIC tokens are minted and distributed to the active participants on a daily basis.The distribution follows the fixed ratio as described in the table below.The amount of daily distribution is regulated by the bonding curve and the distribution pool mechanism outlined 3.8.Key Features of GalaChain3.7.GAS Token and L1 Chain Near-real time settlement with low gas fees and sub-second latency Semi-permissioned L1(GalaChain)to allow for tailoring and improved security Easy channel management-contracts and tokens are created using TypeScript Efficient blocks without the need for a high carbon footprintGalaChain,as MUSICs L1 blockchain,leverages the power of$GALA as its designated gas fee token for seamless bridging in and out of the platform.This approach ensures efficient operations.GalaChain enhances the ecosystem without diminishing the value and purpose of the Gala$MUSIC token.3.9.$MUSIC AuditCertik has provided the audit of ERC-20 compliance for$MUSIC.They verified properties of the public interface of the token contract that implement the ERC-20 interface,including:Functions transfer and transferFrom that are widely used for token transfers,functions approve and allowance that enable the owner of an account to delegate a certain subset of tokens to another account(i.e.to grant an allowance),and;4.0.Ecosystem RewardThe daily token mint will be distributed to ecosystem participants who contribute positively to the project and platform,incentivizing their beneficial actions.The allocation for ecosystem participants depends on the popularity of a track on a given date,and this conversion from track popularity to token allocation is managed through MUSICs proprietary Popularity AAllocations and PoolsDaily-Gala MUSIC JukeboxDaily-MUSIC Artists25%5ily-Ecosystem Supporting ActionsDaily-Track OwnersDaily-Founders Node Operatorsgraph does not include curatorial entity segment5%4.1.MUSIC Platform AllocationNon-Gala MUSIC allocationsAn initial 50%of the daily mint is allocated to operational needs.MUSIC has the flexibility to distribute these tokens as required to support ongoing operations.Common categories that will be funded from this allocation will include:Development Costs Marketing Physical Events Partnerships and Licensing the functions balanceOf and totalSupply,which are verified to correctly reflect the internal state of the contract.4.2.Gala MUSIC Jukebox Operators MUSIC relies on Gala MUSIC Jukebox operators to provide its music streaming service infrastructure and track owners who provide the content so that fans can discover,stream,support and interact with artists.Node operators receive 10%of the distribution for operating their node and contributing to the general ecosystem,as well as 25sed on listens and paired tracks.*Percentages are based on the 50%not going to Gala M4.2.1.Track Owners25%of the non-Gala distribution is distributed to track owners whose tracks are paired with Gala MUSIC Jukeboxes.Each music track is paired with a specific Jukebox.A Jukebox can be paired with multiple tracks,the current track slot standard is 10,but a Jukebox Operator can choose to upgrade and add more using$MUSIC.To qualify for rewards a track must be paired with a Jukebox whose uptime is at least 20 hours a day.The platform will automatically discount a Jukeboxs eligibility as a community host if they have failed to meet the uptime requirement for the previous day.Token allocation for a track is calculated using MUSICs proprietary Popularity Algorithm,with the daily$MUSIC mint amount being derived from the mint allowance pool.The token allocation is divided by the number of track-Jukebox pairings(a track hosted on a qualifying Gala MUSIC Jukebox),to determine the distribution amount each track-Jukebox pair should receive.The distribution amount for each track-Jukebox pair is equally split between the Jukebox Operator and the Track Owner.4.2.2.Founders Nodes5%of the non-Gala distribution is distributed to operators of the Founders Nodes for their support of the ecosystem as a whole.4.2.3 MUSIC ArtistsDaily non-Gala distribution(10%*)10%of the daily non-Gala distribution is allocated to artists based on the popularity of their tracks,as determined by the Popularity Algorithm.Platform earnings Alongside the$MUSIC distribution reward an artist can receive(impacted by their number of listeners and fan engagements on the platform),they also earn from:Sales of their music via tracks Experience and merchandise related revenues from the All Access store Tipping through live party music streams/performances on STGE by viewers and fans Pairing and hosting of their own content Referring users to the Gala Music 4.2.4.Supportive Ecosystem ActorsIn addition to the previously named ecosystem participants,there is a segment of the daily distribution specifically focused on growing the ecosystem.This is similar to the early Founders Node referral reward model but instead of focusing only on sales/node operation,it also allocates rewards based on actual involvement with the ecosystem,rather than just referred sales.To encourage the spread of content and attract new users,Gala MUSIC will distribute tokens based on what we deem to be positive ecosystem supporting actions.There are many actions which could potentially qualify as ecosystem supporting behaviors.The list of these actions will eventually be published and users will be able to see which actions result in the greatest reward within any given distribution cycle.Examples of these actions may include but are not limited to:Sharing Music Initializing A Node for the first time Pair a reward earning track Bridge tokens into GalaChain Refer a friend(who completes certain actions such as initializing nodes,operating nodes,and pairing content)Your referred friend refers a friend (who completes certain actions such as initializing nodes,operating nodes,and pairing content)The key to this distribution is that all actions which qualify as“Ecosystem Supporting Actions”must be publicly visible and verifiable.This means that they either need to be written to chain or available in public in a way that the data surrounding them can be pulled via API and integrated into a distribution formula that is independently verifiable and 5.0.Popularity AlgorithmEveryday$MUSIC is distributed to qualifying track-Jukebox pairs on the platform,based on the related songs popularity.Fans are also incentivized to support artists tracks-those making referrals are able to earn bonuses and those actively promoting songs can also qualify for rewards.While the details of the popularity calculation will remain confidential to ensure fairness-the following factors are considered in the calculation:The ratio between on-platform streams and external platform streams is variable,though a greater weighting is given to plays of songs on the MUSIC platform.The Popularity Algorithm works in conjunction with the track tier system to ensure that popularity,rarity and rewards are all reflected in the distribution amount of$MUSIC that is available to ecosystem participants(amount available is based on the bonding curve,see 3.4.3.).On-platform stream count Number of unique listeners External platform popularity Exclusivity status on the MUSIC platform Track Virality on Social Platforms relating to Gala MusicRewarding Success6.0.Earning EligibilityIn order to be eligible for daily$MUSIC distribution rewards,ecosystem participants will need to meet the following criteria:20 Hours(daily)uptime A valid track-Jukebox pairing A valid track-Jukebox pairing At least 10 monthly listens(logged in state)A qualifying track hosted in the ecosystemGala MUSIC Jukebox Operators:Track Owners:Artists:Ecosystem P7.0.Track RarityTrack upgrades,also known as track tiers,are designed to reward early artist supporters on the MUSIC platform,and allow for fans to participate in the ecosystem at a lesser/lighter level.The first time an artist releases a song/single on the MUSIC platform,it is limited to an issuance of only 100 copies and granted the status of Signature Edition.From the perspective of rewards,the Signature Edition has the lowest quantity and highest distribution multiplier of all tiers.If you are an OG fan or want to support an emerging artist,this is the best way.The platform reserves the right to patronize the artist by purchasing 10%of this initial Signature Edition as a token of our support for the artist.If the popularity of the track is great and it sells out,then the next rarity tier unlocks.If/when this happens more tracks become available to collectors,with the previous tier holders automatically receiving an newly minted lower-tier version if they have their track paired to a Jukebox at the time the snapshot is taken.Note:The snapshot will be taken at the same time the distribution is calculated at the end of the first full day after the sellout of the previous tier.Both versions will then be eligible(when hosted)for distribution rewards.As the tiers(and number of tracks)increase,the price point per track(along with the rewards distribution amount)decreases.Each time a track tier unlocks,holders of the previous tier track will receive a free newly-unlocked tier track.Tracks purchased before Upgrade mechanisms were implemented are ineligible for the release of new supply tiers.These Legacy tracks will not have further supply released in any rarity tier.In summary:Recognition and Rewards7.1.7.2.Music track tiers are designed to reward early artist supporters on the MUSIC platform as well as the fans who discover and want to collect/own the artists tracks after they become successful.While higher rarity tracks are more expensive,they also have higher distribution multipliers.7.3.Next tier releases can only initiate when there are no tracks left from previous 8.0.Pink and Entry TiersMusic tracks released/available in rarity from Limited Edition to Signature Edition are unique and limited in their total supply.To support giveaways,referral recognition,listener participation,fan attendance and other activity and incentives,MUSIC also has Pink/Common Tier tracks.These are unlimited in quantity and can qualify for distribution rewards(7.4.)based on the Popularity Algorithm and being paired to a Gala MUSIC Jukebox.It should be noted that Pink/Common tracks are only ever made of tracks that have never been and never will be sold.As the platform becomes more self-serve for artists(both for All Access as well as music releases),an Entry level tier will also come online.For self-serve artists,it will be a requirement,prior to being able to release a track,to meet the Entry tier criteria for both unique Track Owners and required number ofIncentives and Self-Service7.4.Upon unlocking of the next tier,existing track holders receive a free drop of the unlocked tier track.For instance,if a collector owns a Signature Edition track,they will receive a Pioneer Edition track if the track upgrades to the Pioneer Edition tier.If the next tier unlocks,then they will receive two Limited Edition tier tracks,one as a Signature Edition track holder and one as a Pioneer Edition track holder,the holder has to own the track to receive the newly unlocked versions.If a collector bought a Pioneer Edition track that unlocks the Limited Edition tier,then they will receive a single Limited Edition track.Supply Limit100Signature EditionSet by artist20100 to upgrade200 to upgrade300 to upgrade400 to upgradeN/AN/AN/A300Pioneer EditionSet by artist151000Limited EditionSet by artist103000Standard EditionSet by artist5UnlimitedOpen EditionSet by artist1N/AVariesPink/CommonLegacy TracksN/ASet by artist1N/ATierPriceDistribution MultiplierChart Score Cunique on-platform streams(7.4.).While an Entry tier track does not qualify for distribution rewards,if the track upgrades to Open Edition holders of Entry tier tracks will be dropped a free Open Edition track.10.0.Token Utilities10.1.All Access&Loyalty PointsAll Access is the exclusive experience and merchandise marketplace of the ecosystem,where$MUSIC is the exclusive currency.Launched as a store during the MUSIC test phase,All Access is a key basis for the$MUSIC token,with the utility of$MUSIC scaling with the increasing size of the platforms artist portfolio,as well as the independent scale of the All Access store,which is designed as a self-serve fan store for artists(see 9.6.).All Access is designed to ensure that dedicated fans are acknowledged and rewarded with access to exclusive artist products and experiences.MUSIC enables fans to publicly showcase their dedication to their favorite artists through the holding of$MUSIC tokens.The quantity of tokens held and the duration of the same are visible to the public,providing a means to verify fans loyalty on the blockchain-a concept referred to as“Loyalty Points.”Locking tokens against an artist does not have a return associated with it and is not a staking mechanism in any sense.It simply provides on-chain proof of your dedication to an artist.Artists can,at their discretion,use the Loyalty Point balance of a user to offer users the first opportunity to purchase special experiences or gain special access.Gala MUSIC does not control or deliver on these experiences,and this is designed to be a decentralized way of allowing an artist to determine who their superfans are.9.0.Ecosystem BoostsIn keeping the promises made to the community and the ecosystem,if a Galaxians wallet contains a BT Orb(Limited Edition),their daily distribution will receive a.0125%bonus.This bonus stacks and is cumulative for each BT Orbs(Limited Edition)and is unlimited.The Open Edition BT Orbs also receive a bonus,but one which is 10%of the Limited Edition BT Orbs.In the future,all holders of BT Orbs(both Limited Edition and Open Edition)will also receive an additional slot in one of their nodes.These slots will stack.10.2.Exclusive AccessArtists can grant exclusive access to their All Access products to fans based on the size and duration of the amount of$MUSIC they have held against 11.0.DecentralizationAs mentioned there will be self-service capabilities for content creators and partners on the All Access store(9.6).There will also be open on-boarding to all artists through the Entry tier-which is governed solely by audience/fan engagement and tracked via the Popularity Algorithm.Alongside these features,MUSIC will also be sharing control and influence to those hosting the network(Gala MUSIC Jukebox Operators)and with those providing content for the network to host(Owners and Artists).This will include:Artist and Host ControlCurationModerationEventsGala MUSIC Jukebox Operators will be able to create and then vote on monthly playlists which will feature on the MUSIC platformGala MUSIC Jukebox Operators can vote to have content(and/or artists)deemed inappropriate removed from MUSICGala MUSIC Jukebox Operators will be able to vote on some physical activations,this might take the form of the activation itself(with them selecting their preference),or be in reference to its execution i.e.the location,date and/or line-up of the activation10.4.Token Burn and Artist BenefitOn purchases in the All Access store,50%of the paid$MUSIC is burned and the other 50%is transferred to the artist on MUSIC.10.3.Non-ExclusivityIt is planned that the All Access store will be a home for all artists,even those not releasing tracks on MUSIC.It will also be opened up as a marketplace for wider brand partnerships and entertainment related content.During the platform test phase MUSIC began to build out the supplier base and operational model for All Access,so that in the future those wishing to feature and sell items in store can do so through self-service,with complete visibility and more creative control.VotingPromotionMajor platform changes,such as track upgrade criteria,or Popularity Algorithm inputs may be put to a Gala MUSIC Jukebox Operator voteArtists who participate live on STGE will be able to curate their own set of tracks.These will be featured on the platform-the set must contain a minimum number of 6 In conclusion,Gala MUSIC represents a bold and transformative vision for the future of the music industry.Weve journeyed from recognizing the constraints faced by artists in the traditional music industry to forging a new path with the$MUSIC token-a tool that empowers artists and fans alike.Our mission goes beyond merely reshaping how music is distributed and experienced;its about revolutionizing the very essence of the music industry.With a focus on community,creativity,and connectivity,Gala MUSIC is not just a platform but a revolution,inviting everyone to participate in a more equitable,dynamic,and vibrant musical world.As we move forward,our commitment remains steadfast:to break down barriers,foster direct artist-fan interactions,and ensure artists have the freedom and support they need to thrive.By joining Gala MUSIC,youre not just witnessing a revolution;youre becoming an integral part of it.Lets continue this journey,setting music free and celebrating its true spirit,one note,one artist,and one fan at a time.CChange logDecember 18th,2023 Version 2.7January 22nd,2024 Version 2.7 Added the Change Log feature to track ongoing changes Changing track pricing to reflect the self-service model to allow artists to set their own prices Expanded the Artist Daily segment to 10%of the non-curatorial entity distribution and removed the 5%monthly pool Updated Gala Music Whitepaper
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