2022中国省域营销数字化服务机构图谱解 读 报 告2022 China Provincial Map of Digital Marketing AgencyInsight Report前 言,嫕鞔跫.
2022-12-08
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主讲人:沈东辉 合合信息 数据事业部副总经理汇贤聚智汇贤聚智 擘画新途擘画新途2022.11.25 2022.11.25 中国中国上海上海LCOUNCIL LCOUNCIL 首届大健康行业合规年度盘点.
2022-12-08
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协办单位(排名不分先后)主办单位特别鸣谢中国信息安全研究院北京大数据研究院猎聘中关村数智人工智能产业联盟国家电网有限公司大数据中心北京国信数字化转型技术研究院京东智联云好大夫在线公众环境研究中心滴滴出.
2022-12-07
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数据要素流通标准化白皮书(2022 版)全国信标委大数据标准工作组二二二年十一月I数据要素流通标准化白皮书(2022 版)专家指导组:梅宏孙文龙杜小勇编写组(排名不分先后)范科峰汤奇峰陆志鹏黄丽华朱立.
2022-12-06
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封面页(此页面将由下图全覆盖,此为编辑稿中的示意,将在终稿 PDF 版中做更新)目录 卷首语.4 一、数据建设与治理:用中台方法论治理企业级好数据.5 二、Dataphin 演进之路:产品大图及核心功.
2022-12-06
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IDC FutureScape:Worldwide Oil and Gas 2023 Predictions Presenter:Andrew Meyers,Energy Insights,World.
2022-12-06
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http:/ 请参考最后一页评级说明及重要声明 投资评级:强于大市(维持)投资评级:强于大市(维持)报告日期:报告日期:2022 年年 12 月月 04 日日 分析师:侯宾 S10705220800.
2022-12-06
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2021 年全国未成年人互联网使用情况研究报告共青团中央维护青少年权益部中国互联网络信息中心2022 年 11 月目录总报告.1一、核心数据.1二、主要发现.3三、有关建议.7第一章未成年人互联网普及.
2022-12-02
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M U L E S O F T R E S E A R C HR E P O R TTop 7 Trends Shaping Digital Transformation In 2023Executive SummaryTRE ND O 1TRE ND O 2TR EN D O3TR EN D 0 4TRE ND 05TRE ND 06TR EN D 0 7Investment in automation will surge as companies aim to do more with less.Amidst rising economic uncertainty,leading enterprises will increasingly move beyond isolated use cases of automation to accelerate digital transformation and drive efficient growth to better navigate the disruption.Composability will be a core pillar of business strategy to drive innovation and agility.Agility will become a major factor in an organizations ability to adapt to rapidly changing market demands.More businesses will prioritize composability which will allow their teams to reuse existing capabilities shortening the time to value.Non-technical users will use low/no-code tools and automation to accelerate transformation.Giving business technologists the right tools will be the key to circumventing IT bottlenecks and speeding up transformation.These tools will enable them to drag and drop digital capabilities and data that allows them to automate processes and create new services.Organizations will invest in total experience(TX)strategies to drive greater customer and employee loyalty and advocacy.Combining customer(CX)and employee(EX)experience initiatives will be essential to increase revenue and retain scarce talent so they can deliver more agile and resilient business outcomes.Organizations will increasingly automate data-driven decision intelligence to reduce the huge costs of wasted opportunities.As part of their composable strategy,organizations will focus more attention on creating a data fabric to reduce wasted business opportunities that stem from poor or untimely decisions by unlocking value from siloed data.Cybersecurity defenses will become more layered and integrated to protect from increasing threat complexity.As organizations continue to focus on accelerating transformation,well see investments in distributed architectures and edge technologies grow.This will lead to increased security risk,which organizations will need to mitigate through emerging cybersecurity mesh approaches,underpinned by universal API management.Sustainability will drive ongoing IT investments.Organizations will increasingly realize that data-driven insights and improved integration across supply chains helps deliver business value through more efficient and sustainable ways of working,which support the global effort to reduce carbon emissions.Executive LetterChange in the digital landscape were not blips on the radar brought on by the pandemic.Adapting to changing customer needs faster and driving more efficient growth will be big agenda items for CXOs going into 2023.A key new trend sustainability is on the rise.Moving forward,sustainability will be a part of more digital transformation initiatives.Organizations are working at setting up quick and easily repeatable extraction of data to measure their current carbon footprint,a task that can involve substantial complexity.Powering new,friendlier,employee-and customer-centric ways of working will be critical in 2023.Multidisciplinary teams that blend technology and other types of domain expertise will be more common,and will increasingly use automation in a governed way:composability and integration are central in tomorrows transformation initiatives.Leading companies are getting ahead of these trends and turning them into opportunities.With composability as their superpower,they are set to break away from the competition.3Paolo MalinvernoVP,Strategy and InnovationMuleSoftInvestment in automation will surge as companies aim to do more with less.4TREND 01INVESTMENT IN AUTOMATION WILL SURGE AS COMPANIES AIM TO DO MORE WITH LESS 5The shock of the pandemic may be behind us,but a different set of challenges lie ahead.Business uncertainty remains high,driven by surging inflation,rising energy costs,growing labor shortages,and geopolitical conflict.Against this backdrop,business leaders will increasingly look to digital transformation and automation initiatives to drive efficient growth,enhance productivity,and generate much-needed cost savings.According to Deloitte,1 over half(53%)of organizations have started implementing robotic process automation(RPA),a figure expected to increase to 72%over the next two years.IDC found that 79%of organizations using RPA saw a reduction in errors,and many of those same respondents also reported improvements in process efficiency.2 However,to drive significant impact in 2023,organizations must move beyond the isolated use cases of automation that are implemented through RPA initiatives.The underlying automations are often brittle and lack a mechanism for governance and security,which limits their potential to scale across the enterprise.Instead,organizations must move toward more strategic,enterprise-wide automation or hyperautomation initiatives.Many are already doing so:research shows that 80%will have hyperautomation on their technology roadmap in the next 24 months.3Aside from driving revenue growth,optimizing costs,and helping to reduce risk,hyperautomation can help deliver transformative digital products and capabilities by freeing staff to work on higher value activities.Gartner forecasts that,by 2024,hyperautomation will allow organizations to lower operational costs by 30%.4 By 2025,Gartner predicts the market for hyperautomation software will hit nearly$860 billion.5To realize this potential,integration and composability will continue to be essential ingredients for any digital strategy in 2023.By exposing digital assets as packaged business capabilities(PBCs)through APIs and event handling interfaces,organizations can easily connect the data they require from disparate enterprise systems and bring it together where its needed most.This enables them to unlock data and functions that have previously sat in silos to power hyperautomation initiatives enabling bots to trigger the right action at the right time,across any system,to deliver the best outcomes for the business.31gg%of organizations have mostly or fully automated their IT operations and introduced it across other business functions.631%of organizations plan to invest in RPA,compared to only 13%a year ago.7GARTNER is a registered trademark and service mark of Gartner,Inc.and/or its affiliates in the U.S.and internationally and is used herein with permission.All rights reserved.RINVESTMENT IN AUTOMATION WILL SURGE AS COMPANIES AIM TO DO MORE WITH LESS 6BY T H E N U M B E R S80%of organizations will have hyperautomation on their roadmap in the next 24 months.Hyperautomation will allow organizations to lower operational costs by 30%by 2024.The hyperautomation market is expected to hit$860 billion by 2025.30%$860 B$860 B Learn more about the benefits and importance of hyperautomation.Read blog.INVESTMENT IN AUTOMATION WILL SURGE AS COMPANIES AIM TO DO MORE WITH LESSComposability will be a core pillar of business strategy to drive innovation and agility.7TREND 02COMPOSABILITY WILL BE A CORE PILLAR OF BUSINESS STRATEGY TO DRIVE INNOVATION AND AGILITY 8Agility is essential to successful digital transformation.It enables organizations to innovate at speed and scale to create the seamless,connected experiences that their customers and users crave.In the post-pandemic world where market conditions are changing rapidly,agility can help organizations pivot as needed.However,for more established organizations,their legacy technology can hinder digital agility.The data needed to create seamless digital experiences often resides across multiple systems.The average organization now uses 976 different applications,8 but many of these systems are poorly connected.The same research shows that the resulting data silos are a barrier to creating integrated user experiences for 90%of organizations.Additionally,two-thirds(66%)of IT leaders believe data or systems integration projects take too long,and 69%of them say they are too expensive.9Thats why a composable enterprise strategy is becoming more popular across the globe.By 2023,Gartner predicts that 60%of mainstream organizations will list becoming a composable enterprise as a strategic objective and will use an increasing number of PBCs to achieve this goal.10PBCs reimagine data sources as a network of reusable capabilities that can be composed,decomposed,and recomposed by anyone in the business to create innovative new experiences.By combining this approach with hyperautomation technologies including low/no-code tooling organizations can alleviate IT delivery capacity restraints and speed up the rate of innovation.This approach gives organizations the flexibility they need to adapt with agility to changing market demands in the pursuit of customer loyalty and growth in 2023 and to do so in a cost-effective and strategic manner.80%By 2023 organizations that have adopted a composable approach will outpace competition by 80%in the speed of new feature implementation.11Packaged business capabilities(PBCs)are software components representing a well-defined business capability,functionally recognizable as such by a business user.According to Gartner,a PBC is a bounded collection of a data schema and a set of services,APIs,and event channels.COMPOSABILITY WILL BE A CORE PILLAR OF BUSINESS STRATEGY TO DRIVE INNOVATION AND AGILITY 9The average organization uses 976 different applications.Data silos are a barrier to creating integrated user experiences for 90%of organizations.60%of mainstream organizations will list becoming a composable enterprise as a strategic objective.BY T H E N U M B E R S60697690%COMPOSABILITY WILL BE A CORE PILLAR OF BUSINESS STRATEGY TO DRIVE INNOVATION AND AGILITYNon-technical users will use low/no-code tools and automation to accelerate transformation.10TREND 03NON-TECHNICAL USERS WILL USE LOW/NO-CODE TOOLS AND AUTOMATION TO ACCELERATE TRANSFORMATION 11IT departments have come under intense pressure in recent years.As the demand for digital transformation soared to support remote working and innovative customer outreach during the pandemic,IT teams struggled.The number of projects IT was asked to deliver in 2021 increased by 40%on average,a significant jump from a staggering 30%the previous year.12 Even with extra budget,IT has largely been unable to keep up with the growing demands of the business.On average,more than half(52%)of projects werent delivered on time last year.13Yet customers have come to expect seamless digital experiences in more aspects of their daily lives,and business leaders are looking to technology-led innovation to drive efficient growth at a time of rising macroeconomic pressure.However,the IT talent needed to drive these initiatives is in shorter supply than ever,and thats unlikely to change in the years ahead.Research has found that the vast majority of organizations(93%)say the“Great Resignation”has made it more difficult for their IT teams to retain skilled developers.14 The next big challenge for organizations will be to find a way to overcome the IT skills and delivery gaps in a managed and secure way.To overcome these challenges,a modern integration and composability strategy will be needed where even more digital assets are exposed as PBCs through APIs and design templates.Low/no-code tools must be rolled out across the workforce,empowering a larger cohort of business technologists to reuse these capabilities in their own digital projects.This approach creates a win-win scenario:organizations can tap into the power of their knowledge workers to accelerate digital transformation but in a way that enables IT to retain governance and control.To drive further success,in 2023 well see more organizations create fusion teams that combine business and technology experts.Equipped with the right tools,business technologists are free to innovate with the oversight of the IT department to mitigate any cyber or compliance risk.More than two-thirds(69%)of organizations have already created(or are in the process of rolling out)fusion teams,and 22%plan to do so within the next 12 months.15This should give organizations a serious boost:IT departments that empower their business users in this way are 2.6 times more likely to accelerate their digital business transformation,according to Gartner.16 Enterprises are catching on:over half(55%)already have a“very mature”or“mature”strategy enabling business users to integrate apps and data sources powered by APIs and thats only likely to increase.1752%of projects werent delivered on time last year.1352%NON-TECHNICAL USERS WILL USE LOW/NO-CODE TOOLS AND AUTOMATION TO ACCELERATE TRANSFORMATION 12See how IT leaders are addressing the skills gap in the organization.Download report.93%of organizations say the“Great Resignation”has made it more difficult for their IT teams to retain skilled developers.69%of organizations have already created fusions teams or are in the process of rolling them out.IT teams that empower business users are 2.6X more likely to accelerate their digital business transformation.BY T H E N U M B E R S2.6X2.6X69%NON-TECHNICAL USERS WILL USE LOW/NO-CODE TOOLS AND AUTOMATION TO ACCELERATE TRANSFORMATIONOrganizations will invest in total experience(TX)strategies to drive greater customer and employee loyalty and advocacy.13TREND 04ORGANIZATIONS WILL INVEST IN TOTAL EXPERIENCE(TX)STRATEGIES TO DRIVE GREATER CUSTOMER AND EMPLOYEE LOYALTY AND ADVOCACY 14In the face of growing business uncertainty,many organizations are looking to recession-proof their business by delivering seamless customer experiences that will drive growth,safeguard revenues,and ensure customer loyalty.However,theyve now realized that the employee experience is equally critical to their success.In order to drive innovation,these organizations must attract the right people,which is becoming increasingly difficult in this scarce talent landscape.Research reveals that many senior IT leaders are now measured on employee experience(46%),which is almost as high as those measured against customer experience(48%).18In 2023,an increasing number of leading organizations will look at total experience(TX)as a means of improving the journeys of both customers and employees,particularly in the areas where they intersect.This strategy will create superior shared experiences and drive additional business value by reusing existing technology investments that are foundational to key customer and employee experience initiatives.By 2026,Gartner predicts that 60%of large enterprises will use TX to transform their business models to achieve“world-class customer and employee advocacy levels.”By 2024,organizations providing a total experience will outperform competitors by 25%in satisfaction metrics for both CX and EX.19To support this push,organizations are focusing on integration and automation strategies designed to connect the systems and processes that support experiences across the enterprise.The goal is to deliver customer,employee,and partner experience innovation from a single unified platform with strong governance guardrails and a simple low/no-code user interface.With a composable approach driven by packaged business capabilities(PBCs),organizations can draw together disparate sources of customer and enterprise data to overcome integration challenges and reduce the reliance on manual processes to deliver the experience their users crave.ORGANIZATIONS WILL INVEST IN TOTAL EXPERIENCE(TX)STRATEGIES TO DRIVE GREATER CUSTOMER AND EMPLOYEE LOYALTY AND ADVOCACY 15Senior IT leaders are now measured on employee experience,in addition to customer experience.By 2024,organizations providing a total experience will outperform competitors for CX and EX metrics by 25%.BY T H E N U M B E R SLearn how to automate anything and empower everyone to create digital experiences.Read more.25%Employee experience46H%Customer experienceORGANIZATIONS WILL INVEST IN TOTAL EXPERIENCE(TX)STRATEGIES TO DRIVE GREATER CUSTOMER AND EMPLOYEE LOYALTY AND ADVOCACYFirms will increasingly automate data-driven decision intelligence to reduce the huge cost of wasted opportunities.TREND 05 16FIRMS WILL INCREASINGLY AUTOMATE DATA-DRIVEN DECISION INTELLIGENCE TO REDUCE THE HUGE COST OF WASTED OPPORTUNITIES 17Every business executive wants to make well-informed,data-driven decisions.Thats why an increasing number of organizations are putting a premium on enterprise intelligence.According to IDC,enterprise intelligence can help improve financial,employee,customer,and offering outcomes driving digital resilience,agility,and innovation in the process.In fact,60%of organizations that scored highest on its enterprise intelligence index scale experienced major improvements in decision making.Thats compared to just 1%of those with poor enterprise intelligence.20The challenge for organizations is that the data needed to generate actionable intelligence is often locked away in enterprise silos.It could be down to cultural or structural reasons,or because of poor integration of critical IT systems.Whatever the cause,data silos have proven to be a major challenge for 90%of organizations for the past three years,creating a roadblock to innovation.21That challenge is exacerbated by legacy,point-to-point integrations that are created using custom code.These are complex,time-consuming,and expensive to build and manage,all of which impede business agility.Organizations must instead take a modern,composable approach to integration that paves the way to creating a data fabric that connects data across platforms and between business users.By embedding analytics into this data fabric,organizations can automate decision making,helping them dynamically improve data usage and cut data management efforts by 70%,accelerating time-to-value.22McKinsey estimates that the average S&P 500 company wastes$250 million per year due to poor decision making.23 With enterprise data volumes set to explode over the coming years,creating a single source of truth for intelligent decsion-making in an automated,streamlined way will be a priority for organizations keen to carve out a competitive advantage in 2023.Almost 80%of organizations in some industries will be digitally dependent by 2023 leading to a massive increase in the data flow within industry ecosystems.2480%FIRMS WILL INCREASINGLY AUTOMATE DATA-DRIVEN DECISION INTELLIGENCE TO REDUCE THE HUGE COST OF WASTED OPPORTUNITIESData silos are a major challenge for 90%of organizations.Organizations can cut data management efforts by 70%with a data fabric embedded with analytics.The average S&P 500 company wastes$250 million per year due to poor decision making.70%$250 M$250 M 18BY T H E N U M B E R SFIRMS WILL INCREASINGLY AUTOMATE DATA-DRIVEN DECISION INTELLIGENCE TO REDUCE THE HUGE COST OF WASTED OPPORTUNITIESCybersecurity defenses will become more layered and integrated to protect from increasing threat complexity.TREND 06 19CYBERSECURITY DEFENSES WILL BECOME MORE LAYERED AND INTEGRATED TO PROTECT FROM INCREASING THREAT COMPLEXITY 20Digital transformation has been a priority for CIOs for more than a decade.However,during the the pandemic it took on new urgency,as organizations scrambled to support remote working,make more efficient business processes,and create new ways to engage online with their customers.In practice,this meant significant investments in cloud computing,containers,and microservices,which provided the digital agility needed to innovate quickly.As of 2021,most organizations have a multi-cloud(92%)and hybrid cloud(80%)strategy.25 Now that the immediate pandemic-related drivers are fading,those same organizations are looking for new opportunities to create a competitive advantage and enhance business efficiencies in 2023 and beyond.For many,edge computing has emerged as a significant investment priority.This offers the potential to deliver faster insights by conducting analytics where data is created,rather than transmitting it back to a central repository for processing.Worldwide spending on these capabilities is forecast to reach nearly$274 billion by 2025,according to IDC.26However,these accelerating trends have created a new headache:how to securely manage critical systems and data with the increased complexity of highly distributed IT environments.One solution is to follow the cybersecurity mesh approach advocated by Gartner,which it describes as“a flexible,composable architecture that integrates widely distributed and disparate security services.27”By 2024,Gartner predicts organizations adopting a security mesh architecture will reduce the financial impact of security incidents by an average of 90%.28The ability to manage connections,APIs,compositions,and automation bots from a single administration interface will be a central component of a successful security mesh in 2023.These lightweight platforms are designed to work across any architecture or application type whether they reside in a public cloud providers data center,an on-premises system,or out at an edge device.With universal API management capabilities,organizations can add security and compliance guardrails to integration projects in the form of centralized governance rules.That means they can enforce security policies and access privileges irrespective of the underlying cloud or on-premises environment,which is a central piece of the security mesh approach.CYBERSECURITY DEFENSES WILL BECOME MORE LAYERED AND INTEGRATED TO PROTECT FROM INCREASING THREAT COMPLEXITY 21 See how your organization can benefit from universal API management.Read more.Spending on edge computing technology forecast to reach$274 billon by 2025.BY T H E N U M B E R S$274 B$274 B CYBERSECURITY DEFENSES WILL BECOME MORE LAYERED AND INTEGRATED TO PROTECT FROM INCREASING THREAT COMPLEXITYSustainability will drive ongoing IT investments.TREND 07 22SUSTAINABILITY WILL DRIVE ONGOING IT INVESTMENTS 23Environmental sustainability is among the biggest challenges facing society today.Given that our world is increasingly built on software,IT strategies are critical when it comes to meeting the ambitious goals being laid down by governments and businesses.Some 90%of technology leaders recognize sustainability as a key IT objective in their organization today and expect budgets to increase by 10-20%over the next three years.29 Separate research reveals that of the 80%of CEOs who intend to invest in new or improved products this year and next,environmental sustainability is the third-biggest driver,30 just behind functional performance and overall quality.Business leaders also realize that meeting sustainability goals isnt just the right thing to do for the planet,it can also help reduce operational costs,attract the best talent,and differentiate their business as a green crusader.The big question is how technology can support these efforts.An essential first step is to gain insight into enterprise data across disparate systems via a single source of truth so that it can be used to drive better decisions.This is where connectivity is so important to the discussion.By using a composable enterprise strategy to unlock and integrate data and applications and applying automation and analytics to derive insight,organizations can create smart solutions to sustainability challenges and they can do so faster and more efficiently than if they used legacy point-to-point integrations.For example,a manufacturer might consider integrating its supply chain applications with those of upstream and downstream partners.In doing so,the organziation can share operational data with the other companies it relies on to ensure they can collaboratively reduce any waste by reducing inefficiencies in the process.For example,manufacturers can prevent unnecessary journeys to collect goods that are not yet ready for distribution or supplies that have been held up elsewhere in the delivery chain.This can best be achieved by leveraging composable integration that breaks down traditional data silos and enables more seamless automation and analytics-derived insight.Small gains in efficiency like these can add up to a big win for a more sustainable planet.Digital spending on environmental sustainability will account for almost$100 billion of IT spending in Europe over the next five years.31ICT will account for nearly 14%of the worlds carbon emissions by 2040,up from just 1.5%in 2007.32$100 B$100 B14%SUSTAINABILITY WILL DRIVE ONGOING IT INVESTMENTS 24BY T H E N U M B E R S90%of leaders recognize sustainability as a key IT objective today in their organizations.Sustainability-focused budgets expected to increase by 10-20%over the next three years.90-20-20%SUSTAINABILITY WILL DRIVE ONGOING IT INVESTMENTSReferences1.Deloitte:The robots are ready.Are you?Untapped advantaged in your digital workforce2.UiPath:A Robot for Every Worker:Are We Ready for a People-First Automation Mindset?3.Salesforce:New Research Shows Automation Demand Surged in More Than 90%of Companies4.Gartner Press Release,“Gartner Forecasts Worldwide Hyperautomation-Enabling Software Market to Reach Nearly$600 Billion by 2022,”April 28,2021.5.Gartner:“Forecast Analysis:Hyperautomation Enablement Software,Worldwide,”March 22,2021.6.MuleSoft:IT Leaders Pulse Report 20227.MuleSoft:2022 Connectivity Benchmark Report8.MuleSoft:2022 Connectivity Benchmark Report9.MuleSoft:IT Leaders Pulse Report 202210.Gartner:Innovation Insight for Composable Modularity of Packaged Business Capabilities,16 Feb 202211.Gartner:Use Gartners Reference Model to Deliver Intelligent Composable Business Applications,16 Feb 202212.MuleSoft:2022 Connectivity Benchmark Report13.MuleSoft:2022 Connectivity Benchmark Report14.Salesforce:New Research Shows How to Keep Developers Happy Amid the Great Resignation15.MuleSoft:IT Leaders Pulse Report 202216.Gartner:“The Rise of Business Technologists,”March 29,202217.MuleSoft:2022 Connectivity Benchmark Report18.MuleSoft:IT Leaders Pulse Report 202219.Gartner:“The Total Experience Strategy for Better Retail Digital Interactions”20.IDC:“IDCs Future of Intelligence 2022 Predictions”,November 8,202121.MuleSoft:2022 Connectivity Benchmark Report22.Gartner press release:“Gartner Identifies the Top Strategic Technology Trends for 2022,”October 18,202123.McKinsey:Three keys to faster,better decisions24.IDC blog:“Future of Industry Ecosystems:Shared Data and Insights”,January 6,202125.Flexera:2021 State of the Cloud Report26.IDC press release:“New IDC Spending Guide Forecasts Double-Digit Growth for Investments in Edge Computing,”January 13,202227.Gartner:“Gartner Top Strategic Technology Trends for 2022”28.Gartner:“Top Strategic Technology Trends for 2022:Cybersecurity Mesh”29.Coeus Consulting:CIO&IT Leadership Survey 202230.Gartner press release:“Gartner Survey Reveals Significant Shifts in CEO Thinking on Sustainability,Workforce Issues and Inflation in 2022,”May 18,202231.IDC:“Sizing the European Market Opportunity Behind IT Investments in Environmental Sustainability,”February 202232.Deloitte:The CIOs call to action:Driving an environmentally sustainable tech agenda to accelerate organizational change 25Salesforce,the global CRM leader,empowers companies of every size and industry to digitally transform and create a 360 view of their customers.For more information about Salesforce(NYSE:CRM),visit .Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available.Salesforce has headquarters in San Francisco,with offices in Europe and Asia,and trades on the New York Stock Exchange under the ticker symbol“CRM”.For more information please visit ,or call 1-800-NO-SOFTWARE.MULESOFT IS A REGISTERED TRADEMARK OF MULESOFT,INC.,A SALESFORCE COMPANY.ALL OTHER MARKS ARE THOSE OF RESPECTIVE OWNERS.
2022-12-01
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M U L E S O F T R E S E A R C HR E P O R TTop 7 trends shaping digital transformation in 2022Executive summaryT R E N D O 1The future of work will be built on connected,hybrid experiences The workplace has rapidly evolved,and with it,employee expectations forcing organizations to deliver digitalfirst and connected experiences to drive productivity and retain talent.T R E N D O 2The composable business matures As the pressure to innovate faster continues to rise,organizations will seek even greater agility,leading to an increased drive to composable and eventdriven architectures.T R E N D O 3The rise of the business technologist With the increasing pressure of the digital imperative on organizations,business technologists will come to the fore as an essential partner in IT departments efforts to accelerate innovation.T R E N D 04Hyperautomation unlocks digital value Hyperautomation will unlock productivity,accelerate timetomarket,and transform employee and customer experiences.T R E N D 05Securitybydefault is a musthaveSecuritybydefault will become a needtohave as organizations increasingly realize their applications and automations are only as secure as the composable blocks on which they are built.T R E N D 0 6The rise of hybrid,distributed ecosystems adds complexity As the digital world embraces hybrid and multiclouds,finding a universal way of integrating and managing these environments will become essential to successful digital transformation.T R E N D 07A single source of truth becomes key to the datadriven business As digitization continues to drive an increasing amount of data,organizations will seek a single source of truth where consumers can get the right data in the right context at the right time.TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 3Rahul PahujaDirector-Global MuleSoft Practice,SlalomExecutive letterThe pace of digital change shows no sign of slowing as we accelerate towards 2022.Organizations must meet the expectations of their employees and customers,or risk falling behind their competitors.This is reflected in the technology trends emerging across every industry,all of which are geared toward delivering improved user experiences and innovation at speed.Unlocking data and connecting applications will be central to the future of work and underpin tomorrows transformation initiatives,powering everything from increased automation to digitalfirst experiences.The most effective way to do this will be to adopt a composable IT model,which empowers more people developer and nondevelopers alike to connect data and applications in a secure,yet frictionless way.01The future of work will be built on connected,hybrid experiencesSuccessful organizations are built on the productivity and dedication of their employees.So when the pandemic forced offices around the world to close,employers were understandably nervous.What followed has been dubbed the“largest workfromhome experiment”in history.It has reshaped the meaning of the“workplace”and transformed employee expectations about their digital experiences at work in 2022 and beyond.TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 4TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 5TREND 01 THE FUTURE OF WORK WILL BE BUILT ON CONNECTED,HYBRID EXPERIENCESBefore COVID19,working from home(WFH)wasnt particularly popular in some areas of the world.Employees in many sectors were rarely trusted to WFH for the majority of the working week.The fact that the great“experiment”largely succeeded is a tribute to the maturity of the digital tools and capabilities available today.The use of these solutions rocketed during the crisis.Gartner1 estimates that use of collaboration platforms alone surged 44tween 2019 and 2021.The future of work will come in many shapes and forms,including hybrid working culture,where employees work from their office desks for a few days a week and are able to WFH for the remainder.McKinsey estimates that more than 20%of the global workforce although mainly those in highskilled roles in verticals such as finance,insurance,and IT could work most of the time away from the office without any impact on productivity.Yet to make this a reality,organizations need to double down on digital transformation.That means expanding beyond oneoff investments in new collaboration platforms,to initiatives that create fully connected workplace experiences.Organizations will therefore need to create a frictionless hybrid working environment.This will be almost entirely enabled by new digital initiatives where aside from the social aspects,their employees dont notice any difference between working from home or being in the office.Automation will be key to succeeding with these initiatives,as will empowering business users to connect apps and data on their own,so they can become more selfreliant while theyre away from the office.The use of lowcode techniques will be essential,having been identified by 42%of business users as critical to their ability to create better connected employee experiences.This isnt just about driving employee productivity,but also retaining talent,as home workers come to expect the same level of connected experience they get in their personal lives at work wherever that might be.44%INCREASE IN THE USE OF COLLABORATION PLATFORMS BETWEEN 2019 AND 202142%OF BUSINESS USERS SAY THE USE OF LOW-CODE TECHNIQUES WILL BE CRITICAL IN CREATING CONNECTED EMPLOYEE EXPERIENCESTOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 6TREND 01 THE FUTURE OF WORK WILL BE BUILT ON CONNECTED,HYBRID EXPERIENCESB Y T H E N U M B E R SUse of automation initiatives to create better connected employee experiences:30%OF ORGANIZATIONS HAVE IMPLEMENTED AUTOMATION INITIATIVES TO CREATE BETTER CONNECTED EMPLOYEE EXPERIENCES44%ARE CURRENTLY IMPLEMENTING AUTOMATION INITIATIVES TO CREATE BETTER CONNECTED EMPLOYEE EXPERIENCES20%ARE PLANNING TO IMPLEMENT AUTOMATION INITIATIVES TO CREATE BETTER CONNECTED EMPLOYEE EXPERIENCESSOURCE:MULESOFT IT&BUSINESS ALIGNMENT BAROMETERTop priorities in the next 12 months:41%CREATING BETTER CONNECTED EMPLOYEE EXPERIENCES49%IMPROVING PRODUCTIVITY54%IMPROVING OPERATIONAL EFFICIENCYSOURCE:MULESOFT IT&BUSINESS ALIGNMENT BAROMETERTop digital transformation investment priorities in 2021 to ensure teams can collaborate effectively:66%PROCESS CHANGES49%TECHNOLOGYSOURCE:SALESFORCE PULSE SURVEYLearn how to build an agile business foundation to grow in the next normal with our CIO guide to crisis recovery whitepaper.02The composable business maturesIf the first 10 years of the millennium were all about the web,and the following decade was driven by the huge advances in mobile technology,then the 2020s will be a period of seamless digital experiences.To make this a reality,organizations will need to think carefully about how they drive enhanced agility,which will lead to a new era of eventdriven architectures and composable businesses in 2022.TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 7TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 8TREND 02 THE COMPOSABLE BUSINESS MATURESOur alwayson digital economy brings huge pressure for organizations to get things right for the end user.According to PwC,one in three consumers will walk away from a brand they love after just one bad experience.As weve already highlighted,employees are also increasingly demanding the same quality of experience in their professional lives as they enjoy in their personal time.One of the most effective ways for organizations to drive agility and meet these rapidly rising expectations is through becoming a composable business,built on reusable APIs.These APIs can be used to turn the organizations digital capabilities and data into a series of interchangeable building blocks that employees can reuse in other ways,to build their own solutions.Its perhaps no surprise that composable applications and composable networks were both listed in the 2021 Gartner Hype Cycle for Emerging Technologies.2Reusable APIs are a great way to achieve this,which is why 96%of global organizations already use public or private APIs.However,not all APIs are created equal.Historically,organizations have focused on building RESTful APIs,which have a lightweight architecture that makes them ideally suited for interacting with webbased applications and handling low volume data where speed is not essential.These architectures support synchronous messaging,from the users system to the suppliers system,and back again.However,theyre limited to situations when the users system has a clear idea of what it wants from the other.Theyre lesssuited to the type of realtime,asynchronous data exchange that will become even more essential in 2022.Enter eventdriven APIs,which enable a user action such as pressing a button,or swiping a card to set in motion a chain of transactions that deliver the intended outcome,such as a purchase being authorized,or a loan being granted.With these architectures,applications can integrate multiple services and products based on eventdriven interactions.These events are typically significant“changes in state”that are produced,published,propagated,detected,or consumed by API services and consumers.The bottom line is that eventdriven architectures are more flexible and extensible than their RESTful counterparts,supporting the fluid,realtime interactions that consumers expect today.This has been a long time coming.As far back as 2017,it was predicted that half of managed APIs would be evented by 2020,and organizations have made some great progress in this direction in the years since.Those that have been at the forefront of this trend are leading the charge to a more agile,composable,and eventdriven future.1 IN 3CONSUMERS WILL WALK AWAY FROM A BRAND THEY LOVE AFTER JUST ONE BAD EXPERIENCE96%OF GLOBAL ORGANIZATIONS ALREADY USE PUBLIC OR PRIVATE APISTOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 9TREND 02 THE COMPOSABLE BUSINESS MATURESB Y T H E N U M B E R S 4 IN 5 ORGANIZATIONS recognize the need to make data and integration accessible to business users to increase productivity,deliver connected experiences,and drive innovation.SOURCE:MULESOFT IT&BUSINESS ALIGNMENT BAROMETER36%OF ORGANIZATIONS SAY THEY HAVE A MATURE APPROACH TO ENABLING NON-IT USERS TO EASILY INTEGRATE APPS AND DATA SOURCES THROUGH APIS44%SAY THEY ARE DEVELOPING PLANS TO ENABLE NON-IT USERS TO INTEGRATE APPS AND DATA SOURCES THROUGH APIS38%OF IT TEAMS ARE ADOPTING EVENT-DRIVEN APIS TO INCREASE THE EFFICIENCY OF THEIR APPLICATION DEVELOPMENT PROCESSSOURCE:MULESOFT CONNECTIVITY BENCHMARK REPORT 2021 See why MuleSoft was named a Leader in both Gartner Magic Quadrant reports for iPaaS and API management.TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 10Our customers expect seamless digital experiences from anywhere.In order to quickly deliver new services like our digital wealth management platform,we used MuleSoft to connect legacy systems and automate complex business processes.By leveraging reusable building blocks like APIs,we are increasing employee productivity and accelerated time to value,making us more efficient with each project.”JOSEPH PICCIRILLO,ENGINEERING DIRECTOR AND HEAD OF INVESCOS GLOBAL DISTRIBUTION APPS03The rise of the business technologistAs the pressure to deliver seamless digital experiences for customers and employees grows,so does the demand on IT departments.The volume of digital initiatives doubled during the pandemic,making it even more difficult for already stretched teams to keep up with the needs of the business.IT teams also found themselves pulled away from innovation projects more regularly during the crisis,to provide critical support needed to ensure“business as usual.”In 2022,business technologists will relieve some of this pressure by working alongside IT teams to accelerate innovation.Gartner3 found that those organizations that successfully enable business technologists are 2.6x more likely to accelerate digital business outcomes.However,to do so,they will need the right tools at their disposal.TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 11TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 12TREND 03 THE RISE OF THE BUSINESS TECHNOLOGISTThe potential for business technologists employees who report outside of IT departments to drive their own digital innovation whilst alleviating the bottleneck of IT is immense,and is already being widely recognized.By 2024,80%of technology products and services will be built by those who are not technology professionals,according to Gartner.4 Low or nocode approaches and AIassisted development tools hold the key to success.Gartner5 found 77%of business technologists routinely use a combination of automation,integration,application development or data science and AI tools in their daily work.By dragging and dropping reusable application components via intuitive user displays,these business technologists can create connected experiences without needing to invest time and effort in learning how to code.Some 80%of business users agree that if data and IT capabilities were discoverable and available in packaged business capabilities(PBCs),they and their colleagues could create solutions and deliver digital projects more quickly.This is already happening in many organizations.Over a third(36%)say they have a mature approach to enabling nonIT users to easily integrate apps and data sources through APIs.A further twofifths(44%)say they are in the process of developing plans,highlighting that organizations are looking to empower business users with selfservice integration capabilities.By taking this approach,business teams can meet their objectives,and work more closely alongside IT to accelerate innovation and drive greater value for the organization.Meanwhile,the reuse of internal software assets and components as PBCs drives greater agility,scale,and cost efficiencies.77%OF BUSINESS TECHNOLOGISTS ROUTINELY USE A COMBINATION OF AUTOMATION,INTEGRATION,APPLICATION DEVELOPMENT OR DATA SCIENCE AND AI TOOLS IN THEIR DAILY WORK80%OF TECHNOLOGY PRODUCTS AND SERVICES WILL BE BUILT BY THOSE WHO ARE NOT TECHNOLOGY PROFESSIONALS BY 2024“Business technologists can create connected experiences without needing to invest time and effort in learning how to code.”TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 13TREND 03 THE RISE OF THE BUSINESS TECHNOLOGISTB Y T H E N U M B E R SOF 41%ORGANIZATIONS MAKE AN AVERAGE OF 41%OF THEIR INTERNAL SOFTWARE ASSETS AND COMPONENTS AVAILABLE FOR DEVELOPERS TO REUSE.SOURCE:MULESOFT CONNECTIVITY BENCHMARK REPORT 202186%OF ORGANIZATIONS SAID IF BUSINESS USERS COULD SECURELY CREATE THEIR OWN CONNECTED EXPERIENCES,USING LOW OR NO-CODE,IT WOULD IMPROVE BUSINESS OUTCOMES.SOURCE:MULESOFT IT&BUSINESS ALIGNMENT BAROMETERLearn how MuleSoft Composer enables line-of-business teams to integrate without the help of IT all with clicks,not code.ACCORDING TO GARTNER,9 ON AVERAGE,41%OF EMPLOYEES OUTSIDE OF IT OR BUSINESS TECHNOLOGISTS CUSTOMIZE OR BUILD DATA OR TECHNOLOGY SOLUTIONS.GARTNER ALSO PREDICTS THAT HALF OF ALL NEW LOW-CODE CLIENTS WILL COME FROM BUSINESS BUYERS THAT ARE OUTSIDE THE IT ORGANIZATION BY YEAR-END 2025.TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 14MuleSoft allows us to gain scale and agility by empowering our entire business to unlock data and automate processes,such as the exchange of customer transactional information between Salesforce Commerce Cloud,Sales Cloud,Marketing Cloud,Tableau and legacy systems while our IT team maintains data governance and security.”SHRI BALLAL,CTO,WATCHBOX04Hyperautomation unlocks digital valueDigital transformation was already an urgent business priority before the pandemic,but now,it could be the difference between success and failure.This is why automation will increasingly be key to unlock productivity,transform employee and customer experiences,and rapidly launch new products and services in 2022.Automation will be a fundamental driving force for the modern digital enterprise,rather being used in than piecemeal projects.Organizations want to automate anything that can be automated.Welcome to the world of hyperautomation.TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 15TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 16TREND 04 HYPERAUTOMATION UNLOCKS DIGITAL VALUEHyperautomation is about scaling automation across the enterprise via the reuse of processes and the deployment of multiple,integrated technology capabilities such as lowcode platforms,machine learning,and robotic process automation(RPA).In so doing,organizations can drive efficiencies,improve productivity,and reduce costs in everything from streamlined sales operations to accelerated customer case resolution.“Hyperautomation has shifted from an option to a condition of survival,”said Fabrizio Biscotti,research vice president at Gartner.6“Organizations will require more IT and business process automation as they are forced to accelerate digital transformation plans in a postCOVID19,digitalfirst world.”Its a market the analyst predicts will grow by nearly 24%from 2020 to be worth nearly$600 billion by 2022 as organizations look to rapidly identify and automate as many processes as they can.RPA is the most popular technology by far,with research from Deloitte finding that 93%of business leaders expect to be using it by 2023.Our research has found that most organizations are either already using,or are planning to implement such automation initiatives to realize strategic goals,such as improving productivity(96%)and operational efficiency(93%),and creating betterconnected customer experiences(93%).However,hyperautomation isnt without its challenges.Security concerns,data silos,and a lack of business process,tech,and integration skills are proving to be a challenge for some.Driving successful hyperautomation initiatives will require the right approach,offering selfserve capabilities that make it easier for business technologists to unlock and integrate data from anywhere while IT manages,monitors,secures,and governs that data at scale.$600BHYPERAUTOMATION-ENABLING SOFTWARE MARKET TO REACH NEARLY$600 BILLION BY 202293%OF BUSINESS LEADERS EXPECT TO BE USING RPA BY 2023“Organizations can drive efficiencies,improve productivity,and reduce costs in everything from streamlined sales operations to accelerated customer case resolution.”TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 17TREND 04 HYPERAUTOMATION UNLOCKS DIGITAL VALUEB Y T H E N U M B E R SBy 2024,nearly half of all new RPA clients will come from buyers outside the IT organizationSOURCE:GARTNER7Use of RPA has soared since 2015,when just 13%of leaders expected to invest in RPASOURCE:DELOITTEDiscover why integration is central to executing hyperautomation across your enterprise by downloading our CIO guide to enabling business automation whitepaper.30%By 2024,organizations will lower operational costs by 30%by combining hyperautomation technologies with redesigned operational processesof large organizations globally will have adopted RPA in some form by 2022SOURCE:GARTNER1090Securitybydefault is a musthaveBusiness and technology leaders have realized that their ability to accelerate digital transformation is increasingly dependent on whether they can become a composable enterprise.That means creating the ability for IT and business teams to assemble and reassemble prepackaged business capabilities(PBCs)to meet the insatiable demands for digital agility,efficiency,and scale.However,the speed of digital innovation that this introduces also invites cybersecurity risk.If not managed effectively,this risk could expose organizations and/or their customers to major financial and reputational damage.As such,the platforms used to manage composable building blocks like reusable APIs in 2022 will need to be securebydefault.TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 18TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 19TREND 05 SECURITYBYDEFAULT IS A MUSTHAVESecurity concerns have always been a roadblock on digital initiatives.Some 87%of IT and business leaders claim that these considerations are slowing down the pace of innovation,while 73%say that specific security and governance concerns have increased as their systems have become more integrated.These concerns are holding many organizations back from empowering nontechnical users to integrate data sources.Gartner8 predicts that by 2022,application programming interface(API)attacks will become the mostfrequent attack vector,causing data breaches for enterprise web applications.This is where the technology platforms used to support APIled integrations become critical.For example,if the platform that developers use to build their APIs comes with a default setting that makes any related data available publicly,it could expose them to significant risk.The bottom line is that these development platforms must be secure outofthebox.That means if there are a range of configuration options,the most secure ones are offered by default so that users must proactively choose less secure ones.Even in those cases,users should be given popup prompts and tips within the platform to explain the risks as they go.Examples of securebydefault platforms include those that dont allow users to create weak passwords,or ones that automatically default to best practice OAuthbased authentication.According to Forrester,21%of security decisionmakers plan to prioritize building security into development processes.Many more will follow suit over the coming years as the era of the business technologist continues to gather pace.73%OF IT AND BUSINESS LEADERS SAY THAT SPECIFIC SECURITY AND GOVERNANCE CONCERNS HAVE INCREASED AS THEIR SYSTEMS HAVE BECOME MORE INTEGRATED21%OF SECURITY DECISION-MAKERS PLAN TO PRIORITIZE BUILDING SECURITY INTO DEVELOPMENT PROCESSES“87%of IT and business leaders claim that security concerns are slowing down the pace of innovation.”B Y T H E N U M B E R SOF ORGANIZATIONS ADMITTED SECURITY CONCERNS WERE HOLDING THEM BACK FROM EMPOWERING NON-TECHNICAL USERS TO INTEGRATE DATA SOURCES OF ORGANIZATIONS RANKED ENHANCING DATA GOVERNANCE AND SECURITY AMONG THEIR ORGANISATIONS TOP FIVE PRIORITIES FOR THE NEXT 12 MONTHSSOURCE:MULESOFT IT&BUSINESS ALIGNMENT BAROMETER879%Learn how to automate security and governance with our API security best practices whitepaper.TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 20TREND 05 SECURITYBYDEFAULT IS A MUSTHAVESecurity and compliance concerns from your IT departmentAn inability to easily connect existing IT systems,applications,and dataA lack of technical skillsA lack of appropriate tools and resourcesCustomer data is siloedOperational data is siloedNoneOther39711#%3%1%Challenges organizations face when it comes to using their systems,applications,and data to improve internal processes and/or deliver new digital services.06The rise of hybrid,distributed ecosystems adds complexityIT and business leaders agree that the ability to create seamless digital experiences for both employees and customers is key to the success of modern organizations.Many have identified that the best way of making this a reality is to adopt a composable enterprise architecture,enabled by APIs.This helps teams within the business securely access data and digital capabilities to create more connected experiences,and drive faster innovation.However,the IT foundation underpinning this ambitious digital transformation is increasingly fragmented and complex.With hybrid and multiclouds now the norm,how do organizations manage integration across multiple environments?In 2022,universal API management will come to the fore as organizations seek answers to this question.TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 21TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 22TREND 06 THE RISE OF HYBRID,DISTRIBUTED ECOSYSTEMS ADDS COMPLEXITYCloud solutions enabled many organizations to navigate the challenges the pandemic created.These solutions are now at the vanguard of a push for lasting digital success in the postCOVID era.However,they have also drastically increased the complexity of modern digital ecosystems.Today,92%of enterprises have a multicloud strategy,while 82%have a hybrid cloud setup.According to Deloitte,virtually all(97%)IT managers are planning to take a bestofbreed approach by distributing workloads across two or more clouds to boost resilience and support regulatory requirements.However,running data and applications across different cloud vendor environments as well as onpremises is increasingly a challenge,especially when it comes to APIled connectivity.How can organizations gain the visibility and control needed to build APIled connections when many cloud service providers,like Microsoft(Azure)and Amazon(AWS),restrict service development and connectivity to their own infrastructure?To answer this question,well see a growing need for universal platforms that enable organizations to manage their APIs wherever they are created,whatever standards theyre governed by,and whatever gateways they have.This will enable organizations to run and catalogue their APIs anywhere,while centrally uncovering issues and enforcing policies,no matter the underlying environment.Most importantly,it will enable them to unlock the tremendous business value promised by APIled connectivity.These universal API management platforms will become the glue that holds everything together,driving scalable agility,monitoring capabilities,management,and governance.97%OF IT MANAGERS ARE PLANNING TO TAKE A BEST-OF-BREED APPROACH BY DISTRIBUTING WORKLOADS ACROSS TWO OR MORE CLOUDS TO BOOST RESILIENCE AND SUPPORT REGULATORY REQUIREMENTS92%OF ENTERPRISES HAVE A MULTI-CLOUD STRATEGY 82%OF ENTERPRISES HAVE A HYBRID CLOUD SET-UP“Universal API management platforms will become the glue that holds everything together,driving scalable agility,monitoring capabilities,management,and governance.”TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 23TREND 06 THE RISE OF HYBRID,DISTRIBUTED ECOSYSTEMS ADDS COMPLEXITYB Y T H E N U M B E R SNearly 70%of European organizations are already running multicloud environments,but management complexity,the ability to support all types of workloads,and inconsistency are key challengesSOURCE:IDCLearn how to create your own thriving API ecosystem by downloading our whitepaper.69%of organizations have a topdown approach to integration and API strategyOrganizations are shifting to more of a topdown approach to developing an integration and API strategyOrganizations with a top-down integration and API strategyOrganizations with a bottom-up emerging strategy,often project-by-project by developersOrganizations with no clear strategy,each project follows its own development pathUnknownSOURCE:MULESOFT CONNECTIVITY BENCHMARK REPORT 202170 21202062i!%9%1%1A single source of truth becomes key to the datadriven business The world is witnessing a data explosion.In 2020 alone,over 64zettabytes(ZB)were created,and this volume is expected to grow at a rate of 23%up to 2025,according to IDC.Yet for organizations looking to integrate,analyze,and act on this data,things arent getting any easier.IT complexity,proprietary systems,and a lack of strategic direction all provide their own challenges.To be a successful datadriven organization in 2022,organizations must break down silos across the enterprise to create a single source of truth.Only then can business leaders look to machine learning and data analytics to make sense of all their data for enhanced decision making.TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 24TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 25TREND 07 A SINGLE SOURCE OF TRUTH BECOMES KEY TO THE DATADRIVEN BUSINESSWhat does it mean to be a truly datadriven business?Its all about using the insights derived from AIpowered analytics to transform business processes.Ultimately,the aim is to improve business outcomes,by driving greater revenues and success.According to Accenture,true datadriven organizations experience annual growth of over 30%.However,for most enterprises,this remains out of reach.The same report also highlights that 81%of businesses still dont have a solid data strategy to maximize the full potential of their data,and a similar number dont have the right platform in place to support their goals.Our Connectivity Benchmark Report 2021 revealed that data silos remain the biggest obstacle to digital transformation for 89%of organizations.In a modern enterprise,there are many sources of information,and even more consumers.It can be hard to find data that is current,accurate,and applicable for the consumers context.To make this happen,organizations seek a single source of truth where decision makers can get the right data in the right context at the right time.Achieving that single source of truth requires data pipelines to ingest,prepare,and store the data,and APIs to provide it in the right form to the right channel.APIled connectivity is increasingly recognized as the best strategy for achieving the required level of connectivity.Indeed,APIled connectivity can result in 3x faster project delivery,on average,and a 63%reduction in maintenance costs.With an APIled connectivity strategy,organizations can build a data pipeline that maps out the steps for processing their data,which is flexible,reusable,intelligent,automated,and open.This is about managing data endtoend,all the way from ingestion and integration through to analytics and the critical decisions it drives.Ultimately,this endtoend strategy will hold the key to unlocking enterprise data and empowering all users to deliver value for the organization.OF TRUE DATA-DRIVEN ORGANIZATIONS EXPERIENCED ANNUAL GROWTHOF ORGANIZATIONS SAID DATA SILOS REMAINED THE BIGGEST OBSTACLE TO DIGITAL TRANSFORMATION30%OVER89%“APIled connectivity can result in 3x faster project delivery,on average,and a 63%reduction in maintenance costs.”TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 26TREND 07 A SINGLE SOURCE OF TRUTH BECOMES KEY TO THE DATADRIVEN BUSINESS B Y T H E N U M B E R S87%OF ALL EMPLOYEES BELIEVE IN THE VALUE OF DATA25%ONLY 25%OF EMPLOYEES FEEL CAPABLE OF LEVERAGING DATA EFFECTIVELYMORE THAN HALF OF ALL EMPLOYEES WHO WORK IN DATA-DRIVEN ROLES REPORT THEY FEEL MORE CONFIDENT ABOUT THE DECISIONS THEY MAKE90%OF ALL BUSINESS STRATEGIES ARE EXPECTED TO EXPLICITLY MENTION DATA AS A CRUCIAL SUCCESS FACTOR BY 202264%OF BUSINESSES BELIEVE THEY ARE DATA-DRIVEN83%OF BUSINESSES ARE NOT TREATING DATA AS CAPITAL23%ARE PRIORITIZING DATAS USE ACROSS THE ORGANIZATIONONLYSOURCE:DELLSOURCE:ACCENTUREUnlock your data to power insights with API-led data integration with our 4 steps to create a data-driven business whitepaper.TOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 27MuleSoft has enabled us to meet the demands of the modern student,through the development of a universitywide API approach to innovate,transform,and become a composable digital enterprise.We can continue to add specialized services to our personalized student hub“DeakinSync”so the entire student population can access the information they need,quickly from topping up their student cards and accessing health services to rapidly locating timely campus updates all from one central and convenient place.”DEAKIN UNIVERSITYTOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 28ConclusionThe last 12 months have been a story of organizations finding their feet again as they encounter new challenges and opportunities,such as hyperautomation,hybrid experiences,distributed environments,and an explosion of data.The rapid transformation and digital acceleration that defined the past couple of years is resoundingly here to stay.In the coming year,business and IT teams will need to embrace the challenges of this reality by finding new and more sustainable ways to deliver the rapid change that organizations,employees,and customers have come to expect.Theyll need to harness digital capabilities and data more effectively than ever to create connected experiences across a distributed workforce.Theyll need to deliver faster innovation without additional resources,in a secure,yet frictionless way.To drive collaborative innovation,companies should look to a strategy that combines integration,API management,and automation to enable the composable business and increase the speed of work:Empower IT teams to deliver composable services,API products,and bots at scale for the entire organization.Empower business teams to automate integrations to common systems without code,by leveraging ITs reusable assets,support,and governance.Automate repetitive and manual tasks with reusable and composable bots that can intelligently process documents,enter data,or take action on the users behalf,all without code.In short,2022 will be a year of composability,where organizations increasingly shift to agile architectures that enable both business and IT teams to harness digital capabilities more effectively and accelerate customer and employee experiences to a whole new level.References1.Gartner Press Release,“Gartner Survey Reveals a 44%Rise in Workers Use of Collaboration Tools Since 2019,”August 25,2021.https:/ Press Release,“Gartner Identifies Key Emerging Technologies Spurring Innovation Through Trust,Growth and Change,”August 23,2021.https:/ Press Release,“Gartner Survey Reveals Half of Business Technologists Produce Technology Capabilities for Users Beyond Their Own Department,”September 21,2021.https:/ Press Release,“Gartner Says the Majority of Technology Products and Services Will Be Built by Professionals Outside of IT by 2024,”June 14,2021.https:/ Press Release,“Gartner Survey Reveals Half of Business Technologists Produce Technology Capabilities for Users Beyond Their Own Department,”September 21,2021.https:/ Press Release,“Gartner Forecasts Worldwide HyperautomationEnabling Software Market to Reach Nearly$600 Billion by 2022,”April 28,2021.https:/ Press Release,“Gartner Says Worldwide Robotic Process Automation Software Revenue to Reach Nearly$2 Billion in 2021,”September 21,2020.https:/ Security:Protect your APIs from Attacks and Data Breaches,”https:/ Press Release,“Gartner Forecasts Worldwide LowCode Development Technologies Market to Grow 23%in 2021,”February 16,2021.https:/ Press Release,“Gartner Forecasts Worldwide HyperautomationEnabling Software Market to Reach Nearly$600 Billion by 2022,”April 28,2021.https:/ you need to capitalize on the rise of the datadriven enterpriseBloomberg:Coronavirus Forces Worlds Largest WorkFromHome ExperimentDell:Unveiling Data Challenges Afflicting Businesses Around The WorldDeloitte:Two thirds of business leaders used automation to respond to the impact of COVID19Deloitte:The cloud migration forecast:Cloudy with a chance of cloudsIDC:Data Creation and Replication Will Grow at a Faster Rate than Installed Storage Capacity,According to the IDC Global DataSphere and StorageSphere ForecastsMcKinsey:The next normal arrives:Trends that will define 2021and beyondMuleSoft:Connectivity Benchmark Report 2021MuleSoft:IT and business alignment barometerMuleSoft:The State of business and IT innovationPwC:Experience is everything:Heres how to get it rightTechTarget:Tips to minimise vulnerabilities in web and mobile appsSalesforce:Digital Transformation Is About People,Not Just TechnologyTOP 7 TRENDS SHAPING DIGITAL TRANSFORMATION IN 2022 29MULESOFT,A SALESFORCE COMPANYMuleSoft,the worlds#1 integration and API platform,makes it easy to connect data from any system no matter where it resides to create connected experiences,faster.Thousands of organizations across industries rely on MuleSoft to realize speed,agility and innovation at scale.For more information,visit MuleSoft is a registered trademark of MuleSoft,LLC,a Salesforce company.All other marks are those of respective owners.With special thanks to Slalom
2022-12-01
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2022-11-30
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BARC DATA CULTURE SURVEY 23 HOW TO LIBERALIZE DATA ACCESS TO EMPOWER DATA USERSTOPICAL SURVEYThis study was prepared by BARC,an inde-pendent market analyst firm.It is available free of charge thanks to the generosity of Denodo,Snowflake,Tableau and Zeenea.Authors Dr.Carsten BangeTimm Grosser2BARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 2022TABLE OF CONTENTSForeword.3Management Summary.4BARC Data Culture Framework.8Action Items.901 The Current Status of Data-Driven Decision-Making.1102 Data Culture Achievements and Priorities.1303 Data Access.19Demographics.25BARC Profile.27Sponsor Profiles.28Authors.32FOREWORD“Data culture eats data strategy for breakfast”has become a popular saying among data and analytics managers and executives.Even the best data strategy cannot fulfill its potential if the data culture in the company does not match it.Ultimately,it is the people in the company who have to change their behavior and mindset in order to benefit from the ever-increasing amount of data available to them.In last years BARC Data Culture Survey,participants named data access as the most frequently implemented of the six elements in BARCs Data Culture Framework.For this reason,this year we focused on questions about the implementation of data access.The results provide interesting insights into prevailing views on the right to know and need to know principles of data access,the technologies used and the importance of data knowledge(i.e.,the information available on data and the skills required to use it).In this years survey,data access is now considered the most relevant initiative to positively influence data culture while data strategy took first place from data access as the most commonly implemented initiative.This confirms that the opening statement has reached the top of organizations and that the consideration and development of a data culture should be anchored in the data strategy.Carsten Bange and Timm GrosserWrzburg,November 2022Following an increase in 2021,the proportion of companies making primarily data-driven decisions has remained stable this year at around one third.50 percent state that they generally base their decisions on a combination of data and gut feeling.01THE MAJORITY RELIES ON A MIXTURE OF DATA AND GUT FEELING FOR DECISION-MAKINGThere is a clear understanding that data is an asset to the organization.Almost three quarters of respondents also state that they have recognized the need to invest in ways to access,link and understand metadata.However,when asked about the specific technologies used,it is apparent that the most appropriate tools are not very widespread yet.There is still work to be done to implement and disseminate data knowledge.02DATA KNOWLEDGE IS ESSENTIAL TO DATA AND ANALYTICSBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 20224MANAGEMENT SUMMARY474Q%!%0 0P 202021Half data-based and half basedon experience or gut feelingPredominantly or purely data-basedPredominantly or purely basedon experience or gut feeling202232T%Are decisions in your company based on data or gut feeling?(n20=412,n21=429,n22=374)400CD!%4%5ta/information is considered an assetWe understand that data knowledge is key for data analytics so we invest or plan to invest in collecting,linking and analyzing metadataStrongly agreeSomewhat agreeSomewhat disagreeStrongly disagreeTo what extent do you agree with the following statements regarding the data culture in your company?(n=372)Almost half of the companies surveyed count improved decision-making among the goals they have achieved,and more than a third have achieved continuous process improvements and cost reductions through the use of data.However,expectations are much higher and more diverse.Respondents are looking for further improvements in their decision-making and processes,revenue growth and,ultimately,to gain competitive advantage.03DATA CULTURE PAYS OFFData strategy,data governance and data access are the three data culture initiatives that survey participants consider to be the most relevant and com-monly implemented.On the other hand,data leadership,data communication and data literacy initiatives have only been launched by around 20 percent.It is interesting to note that the CxO perspective is quite different:81 percent of CxOs claim that data literacy is already in place or planned,and 78 percent say the same for data communication.04DATA LITERACY,LEADERSHIP AND COMMUNICATION NEED A BOOSTBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 20225MANAGEMENT SUMMARYPercentage of relevant and being implementedData strategyData governanceData access3234cYr67I%Cost reduction throughthe use of dataContinuous process improvementbased on dataImproved decision-makingAchievedStriving forPlease indicate the current status and relevance of the following data culture measures/approaches in your company.Top 3(n=352)Which positive effects of a data-driven culture have you already achieved and which do you strive for?(n achieved=367;n strive for=374)The biggest reported obstacles to implementing a data culture are a lack of resources,a lack of knowledge,a lack of roles and responsibilities,and inadequate communication.This is where companies should take action and seize the initiative if they are serious about becoming data-driven.Unfortunately,it is precisely these obstacles that are the least frequently addressed in concrete initiatives.05COMPANIES SEEM TO FOCUS ON THE WRONG ACTIONSCompanies today still predominantly follow the need to know principle,which means data access is only granted on request.59 percent of respondents see greater advantages in the more liberal right to know approach.37 percent have already adopted this principle and believe they are more successful with it.06MOST COMPANIES BELIEVE IN THE VALUE OF LIBERALIZING DATA ACCESSBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 20226MANAGEMENT SUMMARY40%Resource allocation is generally insufficient to strengthen data&analytics39%Lack of knowledge among employees about data&analytics(data literacy)36%Lack of roles&responsibilities for data33%Lack of internal communication about data&analyticsWhat are the main obstacles to the implementation or initial establishment of a data culture in your company?Top 4 challenges(n=371)Right to knowNeed to know59A7c%Right to knowNeed to knowPrevalent data access principleConsidered as most beneficialWhich data access principle is prevalent in your organization?and which approach do you consider most beneficial for your company?(n=365)The biggest challenges to liberalizing data access are a lack of data knowledge on the part of users and enabling simple access methods.Many of the conditions for better data access must therefore be created first.More than half of all respondents would like their data to be more transparent and want to be able to connect to it more easily.07THE CONDITIONS FOR DATA ACCESS FOR ALL ARE NOT YET IN PLACEBest-in-class companies use technologies and concepts beyond classic business intelligence tools significantly more frequently than laggards.These include tools for metadata management(e.g.,data catalogs,data intelligence platforms),tools for data virtualization,organizational concepts(e.g.,data mesh)and architectural concepts and principles such as data fabric.Best-in-class companies have extracted significantly greater added value than laggards from using these technologies and concepts.For these approaches to be successful,the ability to apply them properly is essential.Knowledge about data,technologies and concepts is a key competency that often needs to be developed in the workforce.08BEST-IN-CLASS INCREASINGLY RELY ON MODERN CONCEPTS,TECHNOLOGIES AND METADATABARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 20227MANAGEMENT SUMMARY58ta intelligenceplatforms56ta lake51%ta integration44ta catalogs42ta access engines/data virtualization40%4ta fabric65ta meshBest-in-classLaggardsMaking data sources known and connectable for data&analytics purposesDocumenting and linking expert knowledge to getdata transparency and context59UH%Simplifying data access and preparationfor business usersWhich technologies/concepts are used in your organization for data access?Largest deviation in tool usage between best-in-class and laggards (top 5,n=115)What do you see as the biggest challenges in data access?Top 3(n=369)The framework identifies the six most important action areas,thus giving companies a guideline on where to focus their attention.There is no hierarchy among the six action areas.Strategy,leadership and governance typically specify goals and parameters in which a data culture is promoted or can be restricted.Data access and data literacy are important enablers,while data communication serves as a facilitator for data culture.8BARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 2022BARC DATA CULTURE FRAMEWORKData LeadershipData StrategyData GovernanceData LiteracyData AccessData CommunicationData CultureACTION ITEMSBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 20229In each of the six pillars of the BARC Data Culture Framework,it is worthwhile to regularly measure progress.It makes sense to obtain the broadest possible amount of feedback from within the company.This survey clearly shows that executives,employees in operational functions and data and analytics leaders can have completely different views on how initiatives are progressing in key areas.The difference is particularly striking in relation to data literacy and data communication.TRACK YOUR PROGRESSTAKE A HOLISTIC AND LONG-TERM APPROACH TO DATA CULTUREChanging the data culture in a company takes time a change of mindset and a shift in behavior cannot come overnight.This is not a sprint but a marathon.However,it also demands a holistic approach that addresses a number of areas at different levels.BARCs model for systematizing the starting points for changing a data culture the BARC Data Culture Framework has become well established.Opening up the use of data for employees starts with making data available as widely and openly as possible.Consider to what extent a right to know data access principle can be implemented and driven forward.Concerns about data security should be taken seriously,but must not block a transformation to data access that is open in prin-ciple and has as few hurdles as possible.RETHINK THE OPENNESS IN HANDLING DATAKnowledge about data creates transparency and helps people to find,understand,evaluate and use data.A lack of documentation is one of the main challenges to data access.Knowledge about data already exists explicitly in the form of metadata.Learn how to extract metadata,expose knowledge from it and promote transparency with data intelligence.It is important to keep the following in mind:Create clear structures and responsibilities for data so that it can be clearly defined and described.Enable the generation and collection of metadata to help users find and understand data.Get a picture of what information needs to exist about data.Establish a space for knowledge sharing and encourage employees to share their experiences and results with data in communities or on knowledge platforms.Build trust in data through data governance,such as data quality monitoring and reporting.Encapsulate the complexity of distributed data landscapes and promote easy access to data and data knowledge through metadata technologies such as data catalogsBETTER DATA ACCESS DEMANDS DATA KNOWLEDGE04030201ACTION ITEMSBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202210The increasing complexity of system and data landscapes and technologies used requires a rethinking of technology support for access to data.Requirements and scopes have changed.For example,it is not always necessary or useful to physically integrate data.New concepts such as data fabric and data virtualization can help provide data more flexibly.Data knowledge in the form of metadata is also scattered across numerous applications.Tool support(e.g.,in the form of modern data catalogs)helps to organize integration more efficiently and simplify access.06CONSIDER MODERN TECHNOLOGIES THE DATA WAREHOUSE DOES NOT SOLVE ALL PROBLEMS05BUILD COMPETENCE INVEST IN DATA LITERACYLack of knowledge and competence reduces success in data and analytics and lowers the chances of leveraging the full potential of data.Invest specifically in the development of competencies through education,training,communities,etc.This should reach as many employees as possible,and can only succeed if the offer of competence development is targeted to different roles,backgrounds and tasks.Furthermore,data literacy should be understood broadly.It is not just a matter of competencies for understanding data,but also of competencies for establishing business context,mastering technologies for accessing and preparing data,and analyzing and communicating with data using the appropriate methods.The use of data for decision-making is relatively constant compared with last year.Half of the companies surveyed make decisions based on a mixture of data and experience or gut feeling,while one third make decisions exclusively on the basis of data.The share of companies making decisions based solely on experience is slowly decreasing.2021 in particular showed a 74 PERCENT OF BEST-IN-CLASS COMPANIES RELY ON DATA-DRIVEN DECISION-MAKINGBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202211clear move towards more data-driven decision-making,probably driven by external factors,most notably COVID-19.In our observation,the value of data for decision-making remains clear to most organizations,especially in the context of current global political and economic challenges.The difficulties lie more in being able to realize this value at a reasonable cost.It is noteworthy that 74 percent of best-in-class companies rely on data and make decisions purely or predominantly based on data.This reveals a significant difference from the average of all participating companies(32 percent)and even more so from laggards,of which only 11 percent rely purely or predominantly on data-driven decision-making.28G4XQ%!%0 0P 142020 2021Half data-based and half basedon experience or gut feelingPredominantly or purely data-basedPredominantly or purely basedon experience or gut feeling202232T%Are decisions in your company based on data or gut feeling?(n14=697,n20=412,n21=429,n22=374)THE CURRENT STATUS OF DATA-DRIVEN DECISION-MAKING01Data based74%Half half23Qsed on experience28st-in-classLaggardsAre decisions in your company based on data or gut feeling?By best-in-class(n=115)THE MOST DATA-DRIVEN DEPARTMENTS ARE FINANCE/ACCOUNTING AND SALES/DISTRIBUTIONBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202212Survey participants were asked to identify the departments that they considered to be the most data-driven with the option of naming more than one department.That finance/accounting and sales/distribution occupy the leading positions is to be expected.These areas have had the 5Y%Finance/Accounting44%Sales/Distribution29%Marketing27%Production27%Logistics/Supply chain25%Purchasing20%Research and development17%Personnel/HR16%Service/After-SalesOther1%NoneWhich departments in your company are the most data-driven in their decision-making,operational processes and/or organizational structure?(n=374)THE CURRENT STATUS OF DATA-DRIVEN DECISION-MAKING01highest penetration of BI and analytics tools for a long time.It is interesting that the top two spots flip significantly for best-in-class companies(67 percent for sales/distribution and 53 percent for finance/accounting).The low values(and the distance behind finance/accounting and sales/distribution)are surprising for areas such as production and logistics,since it is precisely here that a lot has been done with IoT and other data initiatives in recent years.83 percent of participants confirm that data/information is seen as an asset in their company,but only just over half of the companies surveyed use data as a major revenue generator.There is obviously still some catching up to do here.Best-in-class companies are significantly further ahead in this regard(84 percent).74 percent of users identify data knowledge as the key to data and analytics and want to invest in collecting,linking and analyzing metadata.Knowledge resides in the enterprise in the form of metadata.It provides the contextual information necessary to help data users find,understand,trust and apply data.The need for knowledge is recognized.Interestingly,however,this study also shows that few companies are currently investing in processes or technologies that help to leverage metadata.However,a detailed look at best-in-class companies shows that 95 percent of them acknowledge the importance of data knowledge and the need to invest.The picture regarding the use of data at various levels of decision-making is also worth mentioning.At both operational and tactical levels in business Data/information is considered an asset83%We understand that data knowledge is key for data analytics so we invest or plan to invest in collecting,linking and analyzing metadata74&cisions at(top)management level are predominantly based on data664ta platforms and tools are clearly identified and available across the enterprise637cisions at executive level in business units are predominantly based on data628cisions at operational level are predominantly based on data619ta is a major revenue generator 53G%Strongly or somewhat agreeSomewhat or strongly disagreeDo you agree or disagree with the following statements regarding the data culture in your company?(n=371)DATA KNOWLEDGE IS THE KEY TO THE SUCCESSFUL USE OF DATA AND ANALYTICSBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202213DATA CULTURE ACHIEVEMENTS AND PRIORITIES02units,just under 40 percent of survey respondents claim that decisions are not made primarily on the basis of data.This is quite a high figure.Data-driven decision support should be in place throughout the company at all levels,so there is work to be done here.When asked about the positive effects of a data culture,the picture this year is similar to last year.Expectations are high while the actual benefits achieved are still significantly lower.The most 63Yr67I%Cost reduction throughthe use of dataContinuous process improvementbased on dataImproved decision-makingAchievedStriving for581V&)%Competitive advantageGreater acceptance of decisionsRevenue growth throughthe use of dataWhich positive effects of a data-driven culture have you already achieved and which do you strive for?(n achieved=367;n strive for=374)THE BENEFITS OF A DATA CULTURE ARE PROMISING AND EXPECTATIONS ARE EVEN HIGHERBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202214frequently achieved(and also expected)benefit from data culture is improved decision-making,which almost half of the survey participants have achieved.The benefit with the smallest deviation between expectation and achievement is greater acceptance of decisions.For just under a third,this is a desirable goal,and almost all achieve it.Best-in-class companies prove that improving their data culture pays off.They achieve benefits significantly more frequently than laggards,and the differences between best-in-class and laggards are greatest when it comes to achieving competitive advantage(56 percent vs.4 percent),revenue growth through the use of data(60 percent vs.19 percent)and improved decision-making(70 percent vs.40 percent).Europe,at more than 50 percent,expects significantly greater benefits from reducing data silos and a distributed understanding of data than respondents from the United States and APAC(less than 40 percent).Overall,actual benefit achievement is noticeably higher in the United States and APAC.In these regions,there is also a higher adoption rate of new concepts and technologies(e.g.,more widespread use of data products).DATA CULTURE ACHIEVEMENTS AND PRIORITIES02Relevant andbeing implementedRelevant andplannedRelevant butnot plannedNo/LowrelevanceData strategy2022349%6 213141Mata governance2022336$%7 21315%6ta access2022329&B021336%7ta literacy20222280 212019ta communication202220A0%9 212166%6ta leadership20222057%8 21164%Please indicate the current status and relevance of the following data culture initiatives in your company.(n22=352,n21=400)INITIATIVES TO IMPROVE DATA CULTURE PRACTICAL ACTIONS COMPANIES CAN TAKEBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202215Compared to 2021,the importance of data culture initiatives has increased in each of the six aspects of the BARC Data Culture Framework.Data strategy takes the lead as the most relevant and also the most implemented initiative impacting data culture,with 94 percent of respondents considering it to be relevant and 73 percent having already launched an initiative or planning to do so.This makes sense as the lack of a strategy is often cited as a barrier to data-driven work.It provides a target picture,the framework and links data activities with corporate goals.Closely linked to data strategy is data governance as an instrument for establishing a secure,reliable and consistent data foundation that meets corporate requirements and regulations.Data governance is already being driven forward by one third of respondents and a further 36 percent have initiatives planned.Data leadership is also considered relevant in 92 percent of companies,but only 20 percent have anything in place and 35 percent have implementations planned.More would be expected here in light of the fact that a lack of management support and resources are among the biggest impediments to data initiatives.DATA CULTURE ACHIEVEMENTS AND PRIORITIES02Relevant andbeing implementedRelevant andplannedRelevant butnot plannedNo/LowrelevanceData strategy349%6ta governance336$%7ta access329&Mata literacy2280ta communication20A0%9ta leadership2057%8%Please indicate the current status and relevance of the following data culture initiatives in your company.(n22=352)INITIATIVES TO IMPROVE DATA CULTURE PRACTICAL ACTIONS COMPANIES CAN TAKEBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202216This is recognized by companies that follow the right to know principle.Here,the level of implementation and planning of data leadership initiatives is 7 percentage points higher.Also,it is 6 percentage points higher for data communication and 5 percentage points higher for data literacy.We therefore see a connection at least a slight one between strong leadership,communication and literacy and data democratization through the right to know principle.1 for data culture),then strategic considerations will not be converted into actual practical benefits.Data access initiatives have the highest relevance overall at 96 percent,having already been implemented by 32 percent.Data literacy and data communication trail way behind,each with around 40 percent of participants not planning any initiatives in these areas.However,in our view,they should not be delayed too long because a lack of knowledge is one of the top challenges in the implementation of data projects and can even prevent benefits being generated from data and/or technology.Data leadership is based on conviction and strategic thinking.But it is also a question of the generation of leaders.In our recent study,Strategies for Driving Adoption and Usage with BI and Analytics,a new generation of data-driven leaders was cited as the strongest driver of BI and analytics tool adoption and usage.The CxO perspective is particularly interesting:81 percent of the CxOs surveyed claim that data literacy initiatives have already been implemented or are planned,and the corresponding figure for data communication is 78 percent.Overall,the CxOs view of initiatives that have already been implemented is significantly more positive than in general.Employees in operational functions and data and analytics leaders and experts report less widespread activity,so there is definitely work to be done here to convince top management that competence and communication are still nowhere near as far advanced as they think.This is particularly relevant for data literacy,as this is seen as the second most frequent obstacle to the proliferation of a data culture(see page 17).If management does not provide sufficient resources for this and other initiatives(obstacle no.DATA CULTURE ACHIEVEMENTS AND PRIORITIES02Lack of resources,lack of knowledge,organization and communication are the top barriers to implementing a data culture.They have consistently been the biggest challenges for data and analytics leaders for a long time,and not only when it comes to data culture.As shown on page 13,many companies have recognized the value of data.However,they often fail to create the necessary conditions for the actual use of data.Of particular concern is that many are prioritizing initiatives to improve data culture that do not directly address the biggest problems40%Resource allocation is generally insufficientto strengthen data&analytics39%Lack of knowledge among employeesabout data&analytics(data literacy)36%Lack of roles&responsibilities for data33%Lack of internal communication aboutdata&analyticsWhat are the main obstacles to the implementation or initial establishment of a data culture in your company?Top 4 challenges(n=371)RESOURCES,SKILLS AND ORGANIZATION:THE OBSTACLES TO OVERCOMEBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202217The lack of data literacy is particularly striking here.It is the second most frequent challenge but tackling it is not a high priority(see page 16).Unlike data strategy,data governance and data access,data literacy is one of the initiatives where a lot is planned but relatively little is done.This also includes data leadership and communication.From the beginning,the goal should be to bring everyone along,to empower them,and to set an example of data-driven action.This requires creating the necessary space,starting with the development of a data strategy.The objective should be clear goals,broad competence training and the development of a data and analytics ecosystem that efficiently contributes to the companys goals.40%of participants are not planning any initiatives in data literacy.DATA CULTURE ACHIEVEMENTS AND PRIORITIES02Resource allocation is generally insufficientto strengthen data&analytics436ta governance initiatives are driven bycompliance requirements and regulations40%Lack of knowledge among employeesabout data&analytics(data literacy)40A%Our data strategy is purely a technologystrategy266st-in-classLaggardsWhat are the main obstacles to the implementation or initial establishment of a data culture in your company?Top 4 challenges of best-in-class vs.laggards(n=115)RESOURCES,SKILLS AND ORGANIZATION:THE OBSTACLES TO OVERCOMEBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202218Data governance has two sides.Firstly,data must be protected and secured and a regulatory framework created.However,it is also about enabling business users to use data flexibly by providing a reliable,trustworthy,understandable foundation of data in which data and analytics artifacts can be found,understood,obtained and used.Best-in-class companies are far more alive than laggards to the challenge that their data strategy is aligned with technology.After all,organizational challenges have to be tackled,as already shown above.In fact,the prevailing opinion is that the purchase of a technology solves the data problems.This is not the case.For example,a data catalog without any organization(roles,responsibilities,processes)and active use by data consumers and producers will never be able to deliver the benefits it is designed for.This point is recognized by 31 percent of the companies that practise right to know,but only by 23 percent of the companies that follow the need to know principle.Best-in-class companies see it as far more challenging that data governance initiatives are driven exclusively by compliance requirements.DATA CULTURE ACHIEVEMENTS AND PRIORITIES0237c%Right to knowNeed to knowWhich data access principle is prevalent in your organization?(n=365)THE RIGHT TO KNOW PRINCIPLE IS MORE BENEFICIAL THAN NEED TO KNOWBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202219Two basic principles can be observed in data access.We refer to the more restrictive approach as need to know.Here,users must ask for authorization to access data.Data access is thus the exception to the rule of locking everything up.In contrast,data democracy propagates free data access for all employees,limited only by intentionally restricted data(e.g.,secret,personal or similar data).We refer to this data access model as right to know.DATA ACCESS03Right to knowNeed to know59A%Which approach do you consider most beneficial for your company?(n=365)Need to know has always been the predominant principle for data access,with 63 percent of participants confirming that this approach prevails in their organization.However,significantly more than half of our sample consider right to know to be the most beneficial model.We also support this point of view.The flexibility required today coupled with a stronger data orientation in general are leading to the call for a shift towards right to know.However,this shift goes hand in hand with a change to the organizational mindset and is therefore no small matter.Currently,only 37 percent of respondents live by the right to know principle.For many respondents,however,there is still a significant gap between their wishes and reality.Right to know is practiced mainly by small companies.This is not surprising due to their mostly simple and flat organizational structures and straightforward communication channels.As the size of a company increases,so does its organizational complexity and the demands on data governance.The need to know principle tends to prevail here.Regionally,we see a higher level of adoption of right to know in North America(46 percent of respondents)and APAC(43 percent)compared to Europe(34 percent).It should be emphasized that the majority of best-in-class companies(53 percent)rely on right to know and see the benefits of greater freedom in the use of data.By contrast,only 24 percent of laggards concur.This is also confirmed in our analysis of the benefits achieved(see page 20).Right to KnowNeed to KnowImproved decision-making50H%Continuous process improvementbased on data395%Revenue growth through the use of data36&%Cost reduction through the use of data368%Competitive advantage30%Preservation of market position29%Shared understanding of data28$%Greater acceptance of decisions26&velopment of new business models/areas based on data23 %Reduction in data silos20$%Reduced risk or complianceconcerns around the use of data10%Which positive effects of a data culture have you already achieved?Benefits achieved by data access principle(n=358)THE RIGHT TO KNOW PRINCIPLE IS MORE BENEFICIAL THAN NEED TO KNOWBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202220DATA ACCESS03Companies that predominantly practise the right to know principle believe that they generate greater benefits from data than companies adopting need to know.This applies to almost all the benefit categories surveyed.They report a much higher rate of achievement when it comes to gaining competitive advantage,preserving market position and growing revenue.Companies adopting the need to know principle only outperform their counterparts in three areas:reduction in data silos,reduced risk and compliance concerns and cost reduction through the use of data.53%of best-in-class companies rely on the right to know principle.But only 24%of laggards concur.48%Making data sources known andconnectable for data&analytics purposes45%Documenting and linking expert knowledgeto get data transparency and context44%Simplifying data access and preparationfor business users44%Automating collection,linking and/orenrichment of various types of metadataFostering cross-functional knowledge and datasharing between data producers and consumersInvesting in data quality initiatives59U%What do you see as the biggest challenges in data access?Top 6(n=369)LACK OF DATA KNOWLEDGE IS THE BIGGEST CHALLENGE IN DATA ACCESSBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202221DATA ACCESS03Nevertheless,data knowledge thrives on knowledge sharing through communication and collaboration.With reference to the importance of data culture initiatives,it should be noted that those related to data communication,data literacy and data leadership(see page 15)take a back seat compared to some other topics.Nevertheless,they are essential in order to implement data access efficiently and correctly.and understood must be made for each software tool and provider in use.AI/ML algorithms can also play a supporting role in integration and description.Self-learning is a laborious and tedious process to get up and running(training time,explainability)and is therefore rarely used.Instead,many rely on proven automation techniques such as partial automation of process control through scheduling and monitoring.Data access is a cornerstone of data-driven companies.It is essential to be able to use data from complex and distributed data landscapes and generate value from it.The biggest challenges to achieving this lie in empowering business users.Often,they dont even know what data exists(59 percent).Alternatively,they may not understand the data and its context(55 percent),or technical access to the data and options for data processing are too complicated(48 percent).Transparency of data is essential here,and data knowledge is crucial too.Information about data is available in the form of metadata.Collecting,integrating,linking,enriching and evaluating this data is complex and time-consuming.Automation must provide support here to create a comprehensible,trustworthy database.Automation is seen by 45 percent of respondents as a major challenge,especially for the integration and preparation of metadata.This is partly due to the fact that there is no established standard for describing and exchanging metadata,so a reassessment of how metadata can be integrated 24!%9%8%2tta warehouse72%Business intelligence69%Excel51%Self-service analytics38ta lake38ta integration32%Code(e.g.,Python)32ta preparation by business users29%AI/advanced analyticsData intelligence platforms23ta catalogsData access engines/data virtualizationData lakehouseData meshData fabricOtherWhich technologies/concepts are used in your organization for data access?(n=368)DATA ACCESS IS MAINLY IMPLEMENTED IN BI/DWH TOOLS AND EXCELBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202222Data access requires technology support.About two thirds of the companies surveyed use traditional data warehousing and BI technologies.69 percent use Excel and 51 percent use self-service analytics tools.If the aim is to solve challenges with existing tools for the time being,these figures are not surprising,but there are better options available.It is worth mentioning that 32 percent use code to manage data access,which corresponds to our general market perception that languages such as Python are gaining a stronger foothold in the enterprise data landscape.This is happening primarily via exploratory use cases and concerns data engineering,data pipelining and the design of models.In turn,the need for transparency to be able to find data,features and algorithms in an uncomplicated manner and to integrate them securely is also increasing,thus providing the breeding ground for software providers to offer new solutions that help to manage and monitor code in order to have a controlled and monitored process.DATA ACCESS0358ta intelligence platforms56ta lake51%ta integration44ta catalogs42ta access engines/data virtualization40%4ta fabric65ta meshBest-in-classLaggardsWhich technologies/concepts are used in your organization for data access?Largest deviations in tool usage between best-in-class and laggards(n=115)BEST-IN-CLASS COMPANIES RELY ON MODERN TECHNOLOGIES AND CONCEPTSBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202223DATA ACCESS03Best-in-class companies are 3x more likely to use data intelligence platforms than laggardsThere is a great deal of catching up to do in terms of technologies that help to increase transparency around data.Fewer than 25 percent of the companies surveyed use data intelligence platforms or data catalogs.However,it is precisely these types of tools that help to compile knowledge about data outside of the BI context,across systems,and make it analyzable,thus addressing the main challenges to data access head on.The importance of data knowledge has been recognized above all by best-in-class companies.58 percent use data intelligence platforms,compared with only 19 percent of laggards.Data virtualization and data cataloging technologies,the data mesh organizational concept and the data fabric architectural principle are also used much more frequently by best-in-class companies.Technology is only half the solution to data access problems.Many challenges have their origin in a lack of strategy or organization(see page 17).The added value of technologies for increasing data access is limited.Only just over half succeed in improving data access through BI and data warehouse technologies,and only one in three companies manage it with self-service analytics tools.This is surprising,since one of the main promises of self-service tools is to make access to data significantly easier for business users.53ta warehouse54%Business intelligence34%Self-service analyticsWhich technology has helped to improve data access in your organization?Top 3(n=352)THERE IS A LACK OF COMPETENCE IN THE USE OF NEW TECHNOLOGIESBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 20222403Data access engines/data virtualization21ta mesh14%3ta fabric15%2ta catalogs18ta intelligence platforms24ta preparation by business users20%Right to knowNeed to knowWhich technology has helped to improve data access in your organization?By access principle(n=343)Data virtualization tools,data intelligence platforms and data catalogs play a special role in the technical support of data access.These tools can clearly add value,but there is probably a lack of knowledge and training to be able to use them extensively.39 percent of respondents complain about a lack of skills as the second most common obstacle to data access.Best-in-class companies and organizations that have adopted the right to know principle report a significantly lower lack of data literacy than other companies in general.At the same time,we see a significantly higher level of benefits achieved through the use of new technologies,concepts and principles.DATA ACCESSDEMOGRAPHICSBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202225BROAD SPECTRUM OF INDUSTRIES AND COMPANY SIZESThis study was based on the findings of a world-wide online survey conducted in July and August 2022.The survey was promoted within the BARC panel,as well as via websites and newsletter distribution lists.A total of 384 people took part,representing a variety of different roles,industries and company sizes.24%Manufacturing18%Services18%Public sector15%IT12nking and finance7%Retail/Wholesale/Trade7%OtherWhich of the following best describes your organizations industry sector?(n=374)INDUSTRY SECTOR16%Manager for data/BI/analytics from IT department11%Member of a cross-departmental data/BI/analytics team10%Head of department10%IT employee9%Head of a cross-departmental data/BI/analytics team9%CIO/Head of IT9%External consultant or vendor8%Manager for departmental data/BI/analytics5O4%Line of business employee3%Other3%In-house consultant2OWhat is your role in the company?(n=374)POSITION IN THE COMPANY69%Europe22%North America6%Asia and Pacific2%South America1ricaIn which region are you located?(n=374)3181%Less than 500500-4,9995,000 or moreHow many employees does your company have?(n=374)REGIONCOMPANY SIZEWe divided the sample into best-in-class andlaggards in order to identify differences interms of the current data culture within organizations,the hurdles companies are facing and the initiatives that are underway.This division was made based on the ques-tion“How would you rate your companys data culture compared to your main compet-itors?”.Companies that have a much better data culture than their competitors are referred to as best-in-class (12 percent)while those who have a slightly or much worse data culture than their competitors are classed as laggards(22 percent).BEST-IN-CLASS1224%5%Much betterSlightly betterSimilarSlightly worseMuch worseHow would you rate your companys data culture compared to your main competitors?(n=345)BARC Data Culture Survey 23-BARC 202226BARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202227BARC MAKING DIGITAL LEADERSOur independent research brings market developments into clear focus,puts software and vendors through their paces and gives users a place to express their opinions.EventsDecision-makers and IT industry leaders come together at BARC events.BARC seminars in small groups,online webinars and conferences with more than 1,000 participants annually all offer inspiration and interactivity.Through exchange with peers and an overview of current trends and market developments,you will receive new impetus to drive your business forward.ConsultingIn confidential expert workshops,coaching and in-house consultations,we transform the needs of your company into future-proof decisions.We provide you with successful,holistic concepts that enable you to use the right information correctly.Our project support covers all stages of the successful use of software.BARC BUSINESS APPLICATION RESEARCH CENTERBARC(Business Application Research Center)is one of Europes leading analyst firms for business software,focusing on the areas of data,business intelligence(BI)and analytics,enterprise content management(ECM),customer relationship management(CRM)and enterprise resource planning(ERP).Our passion is to help organizations become digital companies of tomorrow.We do this by using technology to rethink the world,trusting data-based decisions and optimizing and digitalizing processes.Its about finding the right tools and using them in a way that gives your company the best possible advantage.This unique blend of knowledge,exchange of information and independence distinguishes our services in the areas of research,events and consulting.Research Our BARC studies are based on internal market research,software tests and analyst comments,giving you the security to make the right decisions.GermanyBARC GmbHBerliner Platz 7D-97080 Wrzburg 49 931 880 AustriaBARC GmbHHirschstettner Strae 19/I/IS314A-1220 Wien 43 660 6366870SwitzerlandBARC Schweiz GmbHTfernstrae 22aCH-5405 Baden-Dttwil 41 56 470 94 34Rest of the World 44 1536 772 451www.barc-SPONSOR PROFILE:DENODOBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202228than 400%ROI and millions of dollars in benefits,Denodos customers across large enterprises and mid-market companies in 30 industries have received payback in less than 6 months.For more information,visit ABOUT DENODODenodo is a leader in data management.The award-winning Denodo Platform is the leading data integration,management,and delivery platform using a logical approach to enable self-service BI,data science,hybrid/multi-cloud data integration,and enterprise data services.Realizing more Denodo Technologies GmbHOberanger 28Munich,80331 Germany 49 89 599 904 UK 44 20 3196 4710Spain 34 912 77 58 55France 33 1 42 68 51 27Italy 39 2 72546395SPONSOR PROFILE:SNOWFLAKEBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202229ABOUT SNOWFLAKESnowflake enables every organization to mobilize their data with Snowflakes Data Cloud.Customers use the Data Cloud to unite siloed data,discover and securely share data,and execute diverse analytic workloads.Wherever data or users live,Snowflake delivers a single data experience that spans multiple clouds and geographies.Thousands of customers across many industries,including 506 of the 2021 Forbes Global 2000(G2K)as of April 30,2022,use Snowflake Data Cloud to power their businesses.Learn more at Snowflake Computing GmbHLeipziger Platz 1810117 BerlinGermanyhttps:/www.snowflake.de/SPONSOR PROFILE:TABLEAUBARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202230Intuitive data analysisAdvanced visual analysis options and natural language processing help you answer any question about data.Drag and drop,ask,see,learn-it all works effortlessly with the gold standard for data analysis.Industry-leading governanceAccess to meaningful data is essential to the success of your business-but security must be maintained.With unmatched security and powerful governance models,you can ensure that the right data is available to the right people.Enterprise analytics to get your business off to a flying startTableau,the most comprehensive and detailed analytics platform,is flexible to expand and adapt to changes in your data strategy.Einstein,our industry-leading AI,is built right in.This allows you to effortlessly embed data into the culture of your organisation,gain insights and drive better results.ABOUT TABLEAU-A MEANINGFUL MISSIONWe help people see and understand their data.10 words that guide everything we do.And that has never been more important than it is today.By 2020,the world will have generated 50 times as much data as it did in 2011,and the number of information sources continues to increase.There are huge opportunities for human progress in this data.But to exploit these opportunities,we need to harness the power of data directly.Tableau develops software that does just that.Our products give users entirely new ways to use data to solve problems.We make data analysis fast,easy,beautiful and useful.And our software is for everyone.We are Tableau.Using data to make a difference in the worldEvery day there are millions of opportunities to improve peoples lives by making better use of data.Medical research,schooling,operational efficiency,patient care,public spending-the possibilities are endlessTableauContactChristian SchuetzHead of Field Marketing Central Europe for Tableau SalesforceUlmenstrasse 3060325 FrankfurtMobile: 49 173 SPONSOR PROFILE:ZEENEABARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202231Zeeneas SOC 2 Type II-certified solutions include a Data Catalog,a Business Glossary,Data Lineage,Data Quality,Data Governance,Data Stewardship,Data Privacy,Regulatory Compliance,Cloud Transformation.For more information,visit .ABOUT ZEENEAZeenea is the Data Discovery Platform built for everyone to find,trust,and unlock the value of enterprise data.The cloud platform features two modern user experiences,accessible from anywhere:Zeenea Studio is the application designed for data experts to save time managing,documenting,and governing data with maximum automation;while Zeenea Explorer enables business users to gain productivity by finding the data assets they need across all enterprise information.Zeeneas built-in scanners and APIs enable organizations to automatically collect,consolidate,and link metadata from their data ecosystem.With a powerful knowledge graph and smart search engine,data teams can activate all enterprise metadata through a single source of truth.Zeenea helps dozens of organizations worldwide democratize data,including BPCE Group,Club Med,Generali,Kering,Renault,Socit Gnrale,Solactive and Stellantis.ZeeneaContactFrieder BreidenbachHead of DACH AUTHORSDr.Carsten Bange is the founder and CEO of the Business Application Research Center(BARC).He is considered one of the leading experts on the successful use of information technology for business intelligence and data management in the transformation to becoming a data-driven company.As a long-standing and neutral market observer,he is a coach and strategic consultant to companies of various industries and sizes,a frequent speaker at conferences and seminars,and the author of numerous publications and market studies.BARC Data Culture Survey 23-How to liberalize data access to empower data users BARC 202232DR.CARSTEN BANGECEO AND SENIOR ANALYST DATA&ANALYTICSTIMM GROSSERSENIOR ANALYST DATA&ANALYTICSAs a senior analyst,Timm Grosser has been advising domestic and international companies of various sizes and industries in the areas of BI,data management and analytics for more than 10 years.During his time as a consultant,he has designed numerous solutions in BI/big data strategy,organization,architecture and tool selection with customers and in the BARC test lab.He is a frequent speaker at conferences and seminars as well as the author of numerous industry articles and market studies.GermanyBARC GmbHBerliner Platz 7D-97080 Wrzburg 49 931 880 6510AustriaBARC GmbHHirschstettner Strae 19/I/IS314A-1220 Wien 43 660 6366870SwitzerlandBARC Schweiz GmbHTfernstrae 22aCH-5405 Baden-Dttwil 41 56 470 94 34Rest of the World www.barc- 44 1536 772 451
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