Moengage&Bottle Rocket&Radar：2025年快速服务餐厅行业跨渠道营销状况报告（中译版）（25页）.pdf

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1、The State of Cross-Channel MarketingShifting Mindsets:QSR Edition 2025 ReportIntroduction03Who We Surveyed04Table of ContentsRevenue Growth06Marketing Channels07Business Objectives 09AI11UsageStrategyPersonalizationCross-Channel SuccessTop Challenges15Best Practices18 Closing Thoughts23How MoEngage

2、and Its Partners Can Help25The Quick Service Restaurant(QSR)industry continues to experience sweeping changes accelerated by technological advancements and shifting consumer behavior.A deep dive into the cross-channel marketing landscape of 2025 reveals insightful trends,channel preferences,and pres

3、sing challenges faced by QSR marketers in their pursuit of superior customer engagement.This report analyzes fndings from a survey of 70 QSR professionals and compares them to insights from 847 B2C marketers across multiple industries.The data reveals how QSR marketing strategies have evolved year o

4、ver year(2024 vs.2025)and how they compare to the broader market in 2025.Alongside this,the report features insights and QSR best practices from experts at Bottle Rocket,a digital product agency,and Radar,an all-in-one geolocation platform.Key points covered include the enduring relevance of email,h

5、igher use of mobile-centric channels due to the industrys fast-paced nature,and a greater emphasis on customer engagement and loyalty.Introduction03THE STATE OF CROSS-CHANNEL MARKETING 2O25:QSR EDITION03THE STATE OF CROSS-CHANNEL MARKETING 2O25:QSR EDITIONMARKETING ROLES SURVEYEDRoles and Company Si

6、zeTo understand the current state of cross-channel marketing,we surveyed hundreds of B2C marketing professionals with diferent job roles.In QSRs,most respondents said they were either a team lead(31.4%),a C-level executive(18.6%),or a director-level employee(14.3%).These marketers work at companies