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1、Travel and Tourism at a Turning Point:Principles for Transformative GrowthI N S I G H T R E P O R TJ U LY 2 0 2 5In collaboration with KearneyImages:Getty Images,UnsplashDisclaimer This document is published by the World Economic Forum as a contribution to a project,insight area or interaction.The f

2、indings,interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum,nor the entirety of its Members,Partners or other stakeholders.20

3、25 World Economic Forum.All rights reserved.No part of this publication may be reproduced or transmitted in any form or by any means,including photocopying and recording,or by any information storage and retrieval system.ContentsForewordExecutive summaryIntroduction:Travel and tourism(T&T)at a cross

4、roads1 Growth areas and tension points as key trends for T&T1.1 Growth areas1.2 Tension points2 Guiding principles for a transformed sector2.1 Guiding principles3 From principles to action:Enablers and potential areas for intervention3.1 Key enablers for implementation3.2 Action areas and priorities

5、 for the public sector (national and regional levels)3.3 Action areas and priorities for T&T sector constituents3.4 Role of the wider ecosystemConclusion:Towards a new vision for T&TContributorsEndnotes3458101221213030313436373840Travel and Tourism at a Turning Point:Principles for Transformative Gr

6、owth2ForewordThis insight report arrives at a crucial moment for the travel and tourism(T&T)sector.Today,T&T is at a crossroads,facing a complex landscape filled with new opportunities and a variety of challenges.The sector is projected to serve about 30 billion tourist visits and contribute$16 tril