Sermo&LiveWorld：2024美国医疗领域网红对医生认知与决策的影响研究报告（英文版）（20页）.pdf

《Sermo&LiveWorld：2024美国医疗领域网红对医生认知与决策的影响研究报告（英文版）（20页）.pdf》由会员分享，可在线阅读，更多相关《Sermo&LiveWorld：2024美国医疗领域网红对医生认知与决策的影响研究报告（英文版）（20页）.pdf（20页珍藏版）》请在三个皮匠报告上搜索。

1、1The Influence of Influencers ReportDeveloped in Partnership with LiveWorld2Objectives of our researchLearn what makes a trusted healthcare“Influencer”The impact creators have on physician perception and decision-makingTips to supercharge and streamline your influencer strategy3RealTime research ove

2、rviewReport insights were developed in partnership with LiveWorld and are fueled by Sermos proprietary RealTime technology,used to survey n=317 US Physicians to participate in a 10-minute online survey.The survey was fielded in 8 hours on July 14,2024.SPECIALTY GROUPSAMPLEGeneral/Family Practice38De

3、rmatology31Cardiology30Endocrinology30Gastroenterology30Oncology27Psychiatry27Neurology27OB/GYN26Ophthalmology26Allergy&Immunology25TOTAL317GENERATIONAL BREAKOUTSAMPLEMillennial197Gen X76Boomer44Total3174Meet the modern-day healthcare influencerDesign note:add images of social media/influencer conte

4、nt?5Content creators are not one-size-fits-allSerena Williams for UbrelvyCELEBRITIESDIGITAL OPINION LEADERDr.Glaucomflecken Ophthalmologist TikTok influencer with 2.3M followersKEY OPINION LEADERDr.Narjust FlorezAssociate Director of the Cancer Care Equity Program and Assistant Professor of Medicine

5、Dana-Farber Cancer InstituteThere is a wide spectrum from micro-influencers and rising stars to established opinion leaders MICRO INFLUENCERDr.Austin Chiang Interventional GI educating about rare gastrointestinal diseases 90k followers on Instagram Chief Medical Officer for Medtronic6Although peers

6、are#1,professional credentials&sharing evidence-based content lend credibility to KOLsQ:In your opinion,what makes a healthcare influencer or KOL credible?10%10%18%39%44%47%80%82%Volume of followersFrequency of postingEngagement with followersDisclosure of affiliation with pharmacompanyPersonal expe