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1、THE EVOLUTION OF CONNECTED COMMERCEFROM IN-STORE TO ONLINEFEBRUARY 2025PRESENTED BYACKNOWLEDGMENTSNOTICEThis report contains brief,selected information and analysis pertaining to the advertising,marketing and technology industries and has been prepared by Winterberry Group.It does not purport to be

2、all-inclusive or to contain all of the information that a prospective manager,investor or lender may require.Projections and opinions in this report have been prepared based on information provided by third parties.Neither Winterberry Group nor its respective sponsors make any representations or ass

3、urances that this information is complete or completely accurate,as it relies on self-reported data from industry leadersincluding advertisers,marketing service providers,technology developers and agencies.Nor shall any of the foregoing(or their respective officers or controlling persons)have any li

4、ability resulting from the use of the information contained herein or otherwise supplied.All trademarks are the property of their respective owners.2025 Verista Partners Inc.d/b/a Winterberry Group.All rights reserved.This report would not have been possible without the significant contributions of

5、the hundreds of marketing industry leaders who contributed their time and insights in support of this research.To all of them,we say thank you.Additionally,we recognize the support and contributions of those companies whose sponsorship made this research possible,including:PLATINUM SPONSORSUPPORTING

6、 SPONSORS3TABLE OF CONTENTSTABLE OF CONTENTS05 Introduction&Executive Summary06 The Evolution of Connected Commerce:From In-Store to Online08 Why is Connected Commerce a Top Priority for Marketers?10 Whats Included in Connected Commerceand Why?12 How are Brands Investing in Connected Commerce Effort