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1、Generative AI in Media Production:Legal considerations for Canadian film&TV producersGrow|Protect|Operate|FinanceContents2.Commissioned by the Canadian Media Producers Association(CMPA)4.Overview of contents6.Gating questions Are we allowed to use AI?8.Clearance questions When we use AI,what should

2、we consider?10.Contributor/Actor constraints11.Concerns re lack of ownership of AI content12.Contracting practices12.Copyright registration concerns12.Ethical considerations13.Assessment checklist13.About Dentons Canadas Media and Entertainment Group13.Disclaimer Commissioned by the Canadian Media P

3、roducers Association(CMPA)General IntroductionThe last two years have seen an unprecedented explosion of online platforms providing easily accessible generative artificial intelligence tools that create content at a scale,quality and cost that can be significantly disruptive innovations for media pr

4、oduction.The CMPA recognizes that while generative artificial intelligence(“generative AI”)has the potential to provide benefits to producers,these tools also present legal,moral,and practical considerations.Can I own copyright in this material?What are the data privacy concerns?What are the social

5、considerations?What are the union and guild requirements?This document is intended for a broad audience of producers and their business and legal affairs departments.It is not intended as legal advice or prescriptive guidance on the use of AI,but rather as a set of considerations and risk mitigation

6、 strategies meant to identify areas of particular sensitivity and concern for media producers.Finally,because this landscape is evolving rapidly,this document should be considered a signpost on the road,not a definitive destination.D 3We offer the following additional suggestions:Stay current.The pa