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1、SEMICONDUCTOR BRAND COMMUNICATION IN THE SOUTHEAST ASIAAND INSIDE-OUTOUTSIDE-IN01|The Hoffman AgencyWith the global supply chain undergoing reshuffle and restructuring,the Southeast Asia(SEA)market has emerged and become the new focal point.This is especially true for the semiconductor industry,as m

2、ultiple leading corporations have flocked to the SEA market for various investments.1.UN trade and development,World Investment Report 20242.International Financial News,美芯片“双轨计”3.SEMICON Southeast Asia,SEMICON Southeast Asia 2024:A Key Event for Singaporean Electronics Playersin revenue is expected

3、 from the semiconductor supply chain across the Association of Southeast Asian Nations(ASEAN)in 2024.USD$100.9Billioncompound annual growth rate(CAGR)is expected from 2024 to 2027.38.84%$226BillionUSDin FDI flows into the SEA market in 2023.1of the global semiconductor packaging market is accounted

4、for by the SEA market,which is also an important testing and packaging center for technology companies.227%02As the semiconductor industry becomes a key development focus in the SEA market,countries within the region have introduced relevant policies to increase funding.They have also provided many

5、favorable policies and support for industrial development,taxation,and talent training.Malaysia:Unveiled the National Semicon-ductor Strategy(NSS),a three-phase plan backed by US$5.3 billion in fiscal support and targeting US$106.2 billion in investment,designed to transform the country into a globa

6、l powerhouse in the semiconductor industry over the next decade.Thailand:Chip companies are expected to benefit from expanded corporate tax relief.Upstream com-panies entering Thailands supply chain are now exempt from paying corporate tax for up to 13 years,compared to the previous relief period of