《Flashtalking：2024策略指南：弥合付费社交媒体广告中创意与媒体之间的差距（英文版）（27页）.pdf》由会员分享，可在线阅读，更多相关《Flashtalking：2024策略指南：弥合付费社交媒体广告中创意与媒体之间的差距（英文版）（27页）.pdf（27页珍藏版）》请在三个皮匠报告上搜索。

1、Bridging the Creative-Media Gap in Paid Social2 2024 MediaoceanIn the constantly evolving digital landscape,paid social advertising has emerged as a powerhouse,enabling advertisers to connect with their target audience on an intimate,yet global scale.Amid the sea of social ads fighting for consumer

2、attention,there is a critical winning factor:Creative.While creative is at the core,paid social performance relies on also winning the right consumers attention:Media.The integration of creative and media along the entire process is the key to future success.Flashtalkings Social solutions bridge the

3、 creative-media gap to give advertisers the tools they need to simplify workflow while amplifying performance at every stage of the process.3 2024 MediaoceanCreative drives performancePaid social investment continues to grow with the largest year-over-year growth in social video.The importance of cr

4、eative to fuel media performance is greater than ever.Influence on campaign performance2024 Advertising Spend30%Digital share+21%Growth YOY70%creative30%media placementSource:eMarketer,2024Source:Google Media Lab,20244 2024 MediaoceanPowerful creative can drive costs down,increase brand equity,and e

5、ven help mitigate the impending impact of signal loss.The social platforms themselves are making shifts to prioritize creativefrom new innovative formats to product releases that work better with more creative like Metas Advantage+.The ads algorithm increasingly favors relevant creative and needs mo

6、re of it.Contribution to sales lift from advertisingSource:Nielsen,2023Advertising variable with the highest potential to drive brand growth and business outcomes in the future65%Creative19%16%BiddingAudienceSource:TechValidate,2023-Meta Performance Marketing Summit,202456%of all auction outcomes ar