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1、1RETAIL AND CONSUMER GOODS DATA+AI PREDICTIONS 2024RETAIL AND CONSUMER GOODSDATA+AI PREDICTIONS 20242Theres no facet of society that artificial intelligence(AI)hasnt begun to touch,and while its affecting some aspects of our lives more subtly than others,there is no question that the retail and cons

2、umer goods industry will experience massive upheaval as a result.We can thank the surge of generative AI(gen AI)technology for that,plus changes to customer engagement and the way products are sold in general.To learn more about the impact AI and other developments will have in the coming year,we sa

3、t down with our in-house experts to hear their predictions.In our report Data+AI Predictions 2024 we cover the AI,cybersecurity and open-source technologies that will transform the broader landscape in the years to come.Here,well take a deeper dive into the impact of data and AI on the retail and co

4、nsumer goods industry in particular.1233THESE ARE THREE OF THE MOST IMPORTANT INDUSTRY TRENDS WERE TRACKING FOR 2024:Data monetization will play a massive role in driving revenueExperimenting with gen AI will put retailers and consumer goods companies ahead of the curve on productivityA strong data

5、strategy will distinguish industry leaders from followersConsumers are still figuring out how to wrap their arms around AI,with feelings of both awe and distrust.While shoppers try to work out exactly what to think of these technologies,the businesses that move quickly to incorporate AI and new data

6、 strategies into their operations will be best poised for success no matter which direction AI goes from here.4RETAIL AND CONSUMER GOODS DATA+AI PREDICTIONS 2024Even just a few years ago,it was hard to imagine the power and reach that AI would be seeing today.Who could have predicted that we would u