Jungle Scout：2024亚马逊标杆品牌报告：市场趋势和专家见解（中译版）（31页）.pdf

1、1Amazon Data Download:Iconic Brands on Amazon2Amazon Data Download:Iconic Brands on AmazonTable of ContentsIconic Brands on Amazon/4 What Defines an Iconic Brand Brands in this Report Brands on Amazon:An OverviewAmazon Data Download:Iconic Brands on Amazon /6 Adidas Crocs Dermalogica Disney GE Glori

2、a Vanderbilt Harley-Davidson HP Jelly Belly Lego Levis Mattel Nike Nintendo North Face Revlon Samsung Skechers Stanley YamahaCh.1Ch.2Ch.3About the Report /30 Methodology Jungle Scout:Leading Amazon Market Intelligence Tools3Amazon Data Download:Iconic Brands on AmazonMany well-known brands have expe

3、rienced year-over-year sales decreases on Amazon,as inflation impacts consumer spending and ecommerce expands to new channels.Social media has a growing influence over ecommerce sales,with more shoppers turning to social platforms over Amazon to search for products.Brands are volleying for market sh

4、are on Amazon,with a significant number of leading brands experiencing year-over-year fluctuations of 10%or more.Trends and TakeawaysLook for expert insight on these takeaways throughout the report.4Amazon Data Download:Iconic Brands on AmazonCHAPTER 1Brands vary greatly in scope,from small,local br

5、ands to large,multinational parent companies.Some,however,transcend their niche to become synonymous with everyday life.This report focuses on the Amazon market penetration and performance of widely recognized brands those defined as“iconic.”Click to jump to a brand pageWhat defines an“iconic brand”

6、?Brands in this reportIconic Brands on AmazonThis report uses a few key criteria:Widespread brand recognition across a broad range of consumer demographics,marketplaces,and product categories.Consumer affinity that creates sticky brand loyalty and leads shoppers to trust and invest in the brand itse