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1、2024 STATE OF MARKETING TO ENGINEERSTHE QUEST FOR TECHNICAL SOLUTIONS AND THE INFLUENCE OF AI22024 State of Marketing to EngineersCONTENTS Introduction About the Survey Respondents Key Takeaways for Industrial Marketers Survey Findings Artificial Intelligence Information Sources Social Media Events

2、Newsletters Content Preferences Podcasts&Video Interacting with Sales About GlobalSpec and TREW Marketing32024 State of Marketing to EngineersINTRODUCTIONWelcome to the 2024 State of Marketing to Engineers Report.This marks the seventh consecutive year GlobalSpec and TREW Marketing have partnered to

3、 better understand the buying behaviors and communication preferences of engineers and technical buyers.Our survey contains a mix of popular topics weve asked about consistently to monitor trends,along with fresh questions that take a deeper dive into buying behaviors.This years research touches on

4、attitudes toward artificial intelligence(AI),content preferences(and how they vary)between hardware and software purchases,and popular social media channels for work needs versus personal use.Help you better understand the information needs of technical buyersThe State of Marketing to Engineers Repo

5、rt is designed to:Provide critical insights to guide your marketing plansEducate and forge alignment withyour leadership and sales organizations42024 State of Marketing to EngineersABOUT THE SURVEY RESPONDENTSParticipants byPRIMARY INDUSTRY Electronics/Electronic Components/Semiconductor 11%Process

6、Technology 10%Automotive 10%Utilities/Utilities Infrastructure 9%Energy and Natural Resources 9%Aerospace/Defense 9%Chemicals/Materials 8%Medical Devices/Equipment 8%Food and Beverage 8%Communications and Networking 8%Life Sciences 5%Academic/University 4%(n=920)Participants byJOB FUNCTION Engineeri