TREW Marketing：2023年面向工程师的营销报告（中译版）（32页）.pdf

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1、2023 STATE OF MARKETING TO ENGINEERSINFLUENCING THE TECHNICAL SALECONTENTS Introduction About the Survey Respondents Key Takeaways for Industrial Marketers Survey Findings Seeking Answers Channels and Site Organization Content Preferences Newsletters Social Media and Sharing Industry Experts Podcast

2、s In-Person Events Interaction with Sales About GlobalSpec and TREW Marketing22023 State of Marketing to EngineersINTRODUCTIONWelcome to the 2023 State of Marketing to Engineers Report.This marks the sixth consecutive year GlobalSpec and TREW Marketing have partnered to better understand how enginee

3、rs and technical buyers find the information they need to make purchasing decisions.Our survey contains a mix of popular topics weve asked about consistently to monitor trends,along with fresh questions that take a deeper dive into buying behaviors.This years research touches on search,finding indus

4、try experts,podcasts,and in-person events.Help you better understand the information needs of technical buyers3The State of Marketing to Engineers Report is designed to:Provide critical insights to guide your marketing plans2023 State of Marketing to EngineersEducate and forge alignment withyour lea

5、dership and sales organizationsABOUT THE SURVEY RESPONDENTSParticipants byPRIMARY INDUSTRY Aerospace/Defense 14%Automotive 12%Process Technology 11%Utilities/Utilities Infrastructure 11%Energy and Natural Resources 11%Electronics/Electronic Componentsx/Semiconductor 10%Medical Devices/Equipment 7%Ch

6、emicals/Materials 6%Food and Beverage 5%Communications and Networking 5%Academic/University 4%Life Sciences 2%(n=693)00Percentages may not add up to 100%due to rounding or ability to multiselect.4Participants byAGE 35 and under 13%36 45 17%46 55 18%56 65 33%66+19%(n=847)Participants byJOB FUNCTION E