Jungle Scout：2024亚马逊卖家生态报告（英文版）（39页）.pdf

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1、1The State of the Amazon Seller 2024|2The State of the Amazon Seller 2024|Table of ContentsSelling on Amazon in 2024 /3 By the numbers Timeline of Amazon Ecommerce expansion Plans,Goals&Challenges /8 Types of sellers&businesses Profile of a seller:Demographics 2024 plans&goals Common challengesBusin

2、ess Models&Strategies /15 Amazon business models Fulfillment methods:FBA vs.FBMTrending Products&Categories /18 Amazon product categories Sourcing Product volume PricingSales&Profitability /24 Sales:Monthly,lifetime averages Profits:Strengthening margins What it Takes to Sell on Amazon /29 Time&mone

3、y Marketing investments&advertising spend Motivation&success factorsAbout the Report /38 Methodology Using the data Jungle Scout:Leading Amazon Market Intelligence ToolsCh.1Ch.5Ch.3Ch.2Ch.6Ch.4Ch.73The State of the Amazon Seller 2024|01.SELLING ON AMAZON IN 2024By the numbers1.Amazon 10-Q filing 2.e

4、Tail 3 Similarweb 4.Jungle Scout Q4 2023 Consumer Trends Report 5.Webretailer 6.Amazon Small Business Empowerment Report 7.Amazon Brand Protection 8.Amazon blog postSelling on Amazon in 2024Chapter 14The State of the Amazon Seller 2024|01.SELLING ON AMAZON IN 2024Timeline of Amazon5The State of the

5、Amazon Seller 2024|01.SELLING ON AMAZON IN 2024Ecommerce expansionThe number of brands and sellers adopting an omnichannel commerce strategy has been ticking upward in recent years.60%of Amazon sellers,brands,and businesses sold on at least one other channel in 2023.Longtime brick-and-mortar leaders

6、 like Walmart continue to bolster their ecommerce platforms,and last years launch of TikTok Shop has sparked a rejuvenated interest in selling on social media.Top alternative ecommerce platforms that Amazon businesses(all sizes)sell onTop ecommerce platforms Amazon businesses(all sizes)plan to expan