GroundTruth：2022年快速服务餐厅（QSR）行业洞察报告（第三卷）（中译版）（10页）.pdf

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1、The Lean:QSR Insights Brief-Vol.3|October 2022|1VOLUME 3|OCT 2022QSR Insights BriefReal-world behavior.Real business results.The LeanThe Lean:QSR Insights Brief-Vol.3|October 2022|21Revenue Management SolutionsBetween professional careers and personal lives,we understand that there is very little ti

2、me left to read drawn out whitepapers.This is why we created The Lean meaning-ful marketing insights that help brands make strategic decisions about their marketing campaigns.Specifically designed for easy consumption and quick reference,each issue of The Lean applies offline behavioral data filters

3、 and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales.GroundTruth data is sourced from the 30 billion annual global visits observed on its platform.All data is anonymized and aggregated.About The LeanOvervie

4、wThe monthly average price has grown by double digits(+16.3%)while basket size has decreased(-5.3%)1.QSRs may also be benefiting from higher food costs,as QSR goers weigh the financial benefits between going out and eating at home.While QSR and Grocery Store foot traffic has followed a similar trend

5、 over the last several months,QSRs did experience slightly higher visitation rates than grocery stores during recent months.Climbing inflation,low visitation rate,and increasing business costs are compounding a period of slow growth rates for the QSR market.Despite the challenges and decrease in foo

6、t traffic,the QSR industry has maintained some positive revenues this year through higher prices and menu changes.In the latest volume of The Lean:QSR insights report,we spotlight top QSR audiences,foot traffic trends between grocery store shoppers and QSR diners,and break out the market share acros