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1、BOARD BRIEFAI in CPG and Retail:How Winners Are Pulling Ahead A Collaboration of the Consumer Goods Forum and Boston Consulting Group By Mai-Britt Poulsen,Nicolas de Bellefonds,Yotam Ariav,Nate Shenck,and Arnaud BassouletThe Consumer Goods Forum Guided by the vision“Better Lives Through Better Busin

2、ess”,The Consumer Goods Forum(CGF)is the only CEO-led,global organisation that unites retailers and manufacturers to drive positive change across the consumer goods industry.With a unique model grounded in pre-competitive collabora-tion,we bring together the worlds leading companies to tackle shared

3、 challenges such as sustainability,human rights,food safety and product data.Our global network offers unparalleled access to insights,best practices,and a thriving community committed to securing consumer trust,delivering greater impact and supporting sustainable growth.By working across regions an

4、d with key stakeholders,we help future-proof businesses and shape a better future for people,for the planet,and for the industry.Creating Better Lives Through Better Business.The CGF reflects the immense diversity of the industry,representing more than 380 retailers,manufacturers,and service provide

5、rs across 70 countries.Our member compa-nies account for combined sales of EUR 5.2 trillion and directly employ nearly 10 million people,with an estimated 90 million additional jobs along the value chain.For more information,please visit:Boston Consulting GroupWhere Strategic Clarity Meets Applied A

6、I We are navigating an era of unprecedented change and disruptionpowered by technology,marked by complexity,where change amplifies at scale.To lead,companies need a partner that can bridge the gap between ambition and outcomes.BCG is built for this moment.We bring strategic clarity,rooted in over 60