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1、#2026TRUSTINDEX2026 EDITIONThe most comprehensive study for IT Security Leaders on how Digital Experiences afect Trust across Consumers,Partners and EmployeesDIGITALTRUSTINDEXWe are living in a very different reality than we were just a year ago.While a significant part of our digital life remains i

2、nteracting with humans,every click or tap still triggers questions in your mind am I interacting with a human or AI;is this interaction safe;is the data that Im sharing going to be private;and above all,can I really trust this digital interaction?Digital Trust,as defined by the World Economic Forum,

3、is“The expectation by individuals that digital technologies and services and the organizations providing them will protect all stakeholders interests and uphold societal expectations and values.”The Digital Trust Index aims to address some of these expectations providing guidance to leaders and thei

4、r teams on building long-lasting relationships with their different user constituencies and helping them build a more trust-worthy brand.How an organizations brand is perceived is a combination of multiple expectations of it.Your customers expect better user experience,personalized to their individu

5、al needs.After all,they are paying you for it.Employees,too,demand better user experience but often for a different reason they want to be more productive in their work.Not surprisingly,your business partners and suppliers are no different they need a frictionless user experience to ensure they can

6、better collaborate with your organization.User experience is just a part of the bigger equation.From an execution point of view,digital trust rests on three core pillars:User Experience:Ease of use,enjoyable across all channels Security:Visible security controls like multifactor authentication(MFA)a