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世界旅游理事会:2023年旅游消费趋势报告(中译版)(29页).pdf

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1、Shifting consumer travel trends in 2022 and beyondA WORLD IN MOTIONJANUARY 2023In partnership with:A World In Motion:Shifting consumer travel trends in 2022 and beyondFOREWORDThis report is the story of recovery.After the deepest crisis the sector has faced,Travel&Tourism is trending upwards.It has

2、been a delight to witness and we have greatly admired the agility,determination and vision that many travel providers have shown in getting our sector back on its feet.Not only has tourism recovered at extraordinary speed,but companies are also working hard to transform the sector and win back trave

3、llers with new products,technologies and investments in sustainability.In 2019,Travel&Tourism contributed 10.3%of global GDP and supported 1 in 10 jobs.As the COVID-19 pandemic hit,the sector shrank by 50.4%in 2020,resulting in a loss of 62 million jobs.However,2021 witnessed the beginning of recove

4、ry for the sector as its total contribution to the global economy grew from US$4.8 trillion to US$5.8 trillion and jobs increased by 18.2 million.Since 2021,intent to travel and spend have generally been strong.In fact,many of us are travelling as much as we did before the pandemic.And once were awa

5、y,most of us want to stay for longer:in 2019,the average round-trip booked on T lasted just nine days in 2022,it was almost two weeks.During 2022,the desire to travel again was tempered by growing concerns about the economy.In Deloittes Global State of the Consumer Tracker,42%of global respondents f

6、elt their financial situation worsened in 2022.Inflation in particular could dampen travel demand in the coming year.But even with the possibility of economic hardship on the horizon,there is good news for the sector:people still value travel.In fact,most of us are still putting holidays near the to

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根据报告的内容,本文主要概括了2022年旅游业的复苏趋势和消费者行为变化。 1. 旅游业在2020年因新冠疫情损失了6200万个工作岗位,但在2021年恢复了1820万个工作岗位,全球经济贡献从4.8万亿美元增长到5.8万亿美元。 2. 2022年,国际旅游需求强劲回归,国际过夜游客数量预计比2021年增长109%,达到2019年水平的62%。 3. 社交媒体对旅游决策的影响日益增强,尤其是年轻人和休闲游客,他们通过Instagram、Facebook和TikTok等平台获取旅行灵感。 4. 旅游类型多样化,除了传统的海滩和城市旅游,人们还倾向于选择户外体验和健康旅游。 5. 豪华旅游保持强劲,而“混合旅行”(商务和休闲结合)的趋势也在增强。 6. 可持续旅游越来越受到重视,近60%的Trip.com调查受访者选择了一些形式的可持续旅游。 7. 尽管面临经济不确定性,但大多数消费者仍将假期作为优先的休闲支出,愿意在其他方面节省开支。
2022年旅行趋势有哪些? 社交媒体如何影响旅行决策? 2023年哪些目的地最受欢迎?
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